Importance Of Customer Service Essay

INTRODUCTION

“The customer is why we are here. If we take good care of them, they will always come back to us.”

-James McKenzie. WHO IS A CUSTOMER?

The customer is a person who has a habit of coming regularly to a place of purchase. He is an important part of any business organization.

Earlier, business organisations were only interested in making sales. They just wanted to make more money and make more profit. But today, everyone is interested in keeping the customer happy. They want to have more customers because more customers mean more money.

That is why customers are taken good care of. Customer service is important and the staff are trained specifically for this.

WHY IS A CUSTOMER IMPORTANT? WHY SHOULD WE KEEP HIM HAPPY?

1.He buys our

3.Ready to help you with information.

4.Very patient and answering all questions.

5.A neat, spacious shop.

6.Disciplined staff

7.Refreshments like tea/coffee/soft drinks/snacks.

8.When he realizes that his problems will be taken care of by the staff who will only say good things like “ I will look into the problem, Sir .” “Let me see what I can do, Sir.” Or “ I will make sure that this problem is solved as fast as possible.”

9.Even 95 % of unhappy customers would be ready to do business with you again if you are fast in solving their problems or complaints. MOTIVATIONAL FEEDBACK AND TRAINING OF THE EMPLOYEE

An employee is the staff or someone who works for the company. An employer or boss is the owner. When a customer gives a good opinion or positive feedback, the employer would congratulate the staff. When customers give a bad comment or negative feedback, the employer should make sure that his staff are trained for better customer service. There are certain things a staff should know.

1. The staff of a company should realise that he or she is an important part of the company.

2. They should feel that they are like family. They should also realise that they are doing an important work for the