Retail Industry: Analytics, Display, and Cross-Merchandising

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In today’s era retail domain is growing on a large scale. Lot of analytics are done in Retail Industry to enhance the revenue out of it . Retailing means selling merchandise in small proportions to the consumers for their end use. According to retailing, the individual reaches a nearby retail store and purchase products as per his need and pocket in small units for his own consumption.
The display of products at the store plays an important role in attracting the customers into the store by influencing the buying behavior of the customers. The presentation of the products is essential to create that first impression in the minds of the consumers.
Cross merchandising is the retail practice of marketing which refers to the display of opposite …show more content…

The retailer makes profits by linking products which are not related in any sense and belong to different categories. Cross Merchandising helps the customers to know about the various options which would complement their product. It makes shopping a pleasurable experience as it saves customer’s precious time
Few Instances are mobile covers ,scratch guards, antitheft facility displayed next to mobile phones, Bonus cards and data pack coupons with new Sim cards, batteries with electronic appliances, Neck ties or cuff links displayed with men shirts and T-shirts, accessories with female outfits, shoe laces ,shoe shiners, shoe racks, socks with shoes, Audio CDs, DVDs with CD …show more content…

Because displaying neck ties with Laptops would make no sense and fail to excite the customers. The customer would purchase either of the two, depending on his need, but would never purchase both. However,if laptop bags are kept with laptops, there are chances that the customer might pick both of the

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