Importance Of Cross Cultural Communication

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Cross cultural communication is a very important factor for businesses in these days because of the rapid economic development hence globalisation.
Therefore, knowledge and understanding of a cultural diversity are a must, especially for businesses operated worldwide, to correctly react to body language, symbols, gestures or situations that can be easily misunderstood due to cultural differences and can lead to the unsuccessful transactions, contracts or a business as a whole. For example, Americans or Brits use the gesture 'thumb up ' to express that everything going well, while in Bangladesh it means rude or awful. Living or doing a business in different country does not only mean knowing their food, music or clothing, but mainly to understand …show more content…

For example, kissing on each cheek is not appropriate in the UK, whereas in Paris it is an acceptable greeting. Or, a handshake which is a common greeting in the UK or US is not acceptable in different countries. Cultural diversity
According to Lavaty and Kleiner (2011) the most crucial term affecting workforce in the 21st century is an increase in cultural diversity and therefore it never should be ignored.
The modern technology and primarily due to the internet connection, the boundaries for business are no longer confined and have allowed to expand businesses to new countries with a vastly different culture. Given that, every firm wants to be successful, the cross-cultural communication is one of the most important parts of the every international business.
After all, if communication is not face-to-face but electronic, a language and translation can be a big issue. Even though English is considered as an international language, speakers in different countries can be more limited. Personally, once I have witnessed the incomprehension that arises from communication and gestures between people from different English-speaking countries (English-speakers from the U.S and English-speakers in the UK) but furthermore, between an English speaking people from different …show more content…

They may even cancel the contracts if there is a lack of trust. Non-verbal communication is more preferred. People tend to have a close connection built over a long period of time; they know what to do even without saying a word and therefore, a high context culture can be a very difficult to enter for an

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