Importance Of Correlational Research

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Correlational research
Correlational research is a qualitative method where the focus is on studying the relationships between variables (Punch, 2014). Correlational research is primarily designed to investigate whether or not there is a relationship between two or more variables. The main emphasis in a correlational research is to discover or establish the existence of a relationship/association/interdependence between two or more aspects of a situation (Kumar, 2011). Correlation analysis is concerned with measuring whether two variables are associated with each other. If two variables tend to change together in the same direction, they are said to be positively correlated. If they tend to change together in opposite directions, they are said …show more content…

A descriptive research attempts systematically to describe a situation, problem, phenomenon, service or program, or provides information, or describes attitudes towards an issue. For example, it may attempt to describe the types of service provided by an organization, the administrative structure of an organization, the attitudes of employees towards management, etc. The main purpose of such studies is to describe what is prevalent with respect to the issue/problem under study (Kumar, 2011).

Survey research
According to Babbie (1990), it provides a quantitative or numeric description of trends, attitudes, or opinions of a population by studying a sample of that population. It includes cross-sectional and longitudinal studies using questionnaires or structured interviews for data collection, with the intent of generalizing from a sample to a population (Creswell, 2009). It is a popular and common strategy in business and management research and is most frequently used for exploratory and descriptive research. Surveys are popular as they allow the collection of a large amount of data from a sizeable population in a highly economical way. Often obtained by using a questionnaire administered to a sample, these data are standardized, allowing easy comparison. In addition, the survey strategy is perceived as authoritative by people in general and is both comparatively easy to explain and to understand (Saunders et al.

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