HOW TO IMPROVE
THE SURROUNDINGS OF
A BEAUTY SALON
STEP BY STEP
How many times have several beauty salon owners asked themselves why they are not attracting more clients or why the clients they already gained are not coming back for services anymore?
Although the performance of services is one of the most important subjects’ clientele, the surroundings of the beauty salon are extremely significant to them.
As first step to approach the clients’ need of selecting a beauty salon, owners should follow the same path that clients need to in order to locate their business.
The owner should response to the following questions:
1. Is the business sign big enough to read while the clients are driving?
2. Will they be able to read the sign during day and night?
3. Is there a phone number where they can reach you without getting out of their cars?
If the response is “no” to any of these questions, the owner should hire a graphic designer. A graphic designer will be able to help with the size of letters and type of colors needed, so that the new prospects locate the salon quickly.
As second step, the owner should act like he or she is looking for a beauty salon and drive to the parking lot.
The owner should response to the following questions:
1. Was it difficult to find a parking space?
2. Are there too many business sharing the same parking lot?
3. Will the clients end up parking their cars far away?
If the response is “yes” to any of these questions, the owner should contact Property Management and expose the parking issues. Due to many businesses sharing the same parking lot, the best thing to do to resolve this issue is to select a few parking spaces at least at the front of their business.
The third step is to look around as ...
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...siness or a gardener can be contacted to obtain budgets. Usually, some owners obtain three budgets in order to select the one with more services offered and within their budget.
There are beautiful landscapes, where there is a combination of natural flowers and artificial flowers, plants that need too much water and drought plants that do not need much water. Some artificial grass may be helpful too. If grass is the best option, there are so many creative ideas where some stones can be part of the landscape or totally be used in a big section, so they can help the owners to reduce the use of water.
The entrance of the beauty salon can even reflect a place where not only the clients will get a haircut, but also a place where they can relax and take it as a joyful experience.
Remember, if you are not there to meet customers’ satisfaction, nearby competition will.
The ambiance of the salon is something to focus on because the fell of the place is a big deal. “Ambiance refers to the atmosphere of one’s surroundings” (168). It is very important to make your clients feel like they are “important and valued individuals”(170). Every Time you have contact with your guest it is called touch point. Successful professionals are those who realize that no opportunity should be wasted & to make the best out of each situation. Staff synergy is where everyone in the salon works together will keep clients coming back because of how well everyone works together and how great there time with you
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Product service: Groupon offering special deal Groupon and the consumer can select the convenience time for salon appointment or dinning appointment. Furthermore, the company policy “The Groupon Promise” encourage consumer to buy as no question will be asked to return purchased Groupon, this towards the customer satisfaction guarantee.
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