Impact of Press Barons and Media Moguls on the Development of UK Media

1440 Words3 Pages

The era of the Press Barons saw newspapers grow subject to the erratic decisions of their owners, ruling their empires as a region of influence. That particular era is often seen as an unorthodox pause in the development of the Press. For most Press Barons their newspapers were merely seen as ‘Engines of propaganda’, which they utilised to further their political objectives. In 1931 Stanley Baldwin’s control of the Conservative Party was threatened by the newspapers of Lord Rothermere and Lord Beaverbrook, two wealthy press barons of the time, to which he declared ‘ What proprietorship is aiming at is power, and power without responsibility’. (Baldwin, 1931:38)

James Curran (Curran, 2003) Claims the reign of the press barons didn’t introduce anything that hadn’t already been incited, despite being said to be innovators; they didn’t break with tradition by infusing political propaganda into their publications but instead demoted propaganda for entertainment and detached the commercial press from political parties. The Large empires created by the press barons emerged due to three trends. Chain ownership, expanding locally and regionally meant multiple papers and proved profitable. Expanding markets, by removing tax laws and market domination.

By 1921 the Harmsworth brothers, Lords Northcliff and Rothermere controlled newspapers with collective circulation of over 6 million. Between the wars press ownership entered a new period with the mergence of regional chains, and the percentage of evening titles owned by the five big chains grew from 8% to 40% between 1921 and 1939 with morning titles also increasing 32%, further elimination of local competition prolonged the barons power (Curran, 2003:39)

The principle pioneers in the ex...

... middle of paper ...

...J and Seaton, J. (2003). The Era of the Press Barons. In: Power Witout Responsibility . 6th ed. London: Routledge . 38-40.

• Galtung and Ruge . (2008). News Values. Available: http://mediaknowall.com/gcse/news/news.php?pageID=values. Last accessed 4th December 2013.

• Mikita Brottman (2005). High Theory Low Culture. USA: Palgrave Macmillan. 46.

• National Readership Survey. (2013). Latest Top Line Readership. Available: http://www.nrs.co.uk/top-line-readership/. Last accessed 4th December 2013.

• Paul Hendriks Vettehen & Koos Nuijten. (2006). n Need of an Audience: Sensationalism in Dutch Public Service News and Current Affairs Programs in the 1990’s . Available: http://ripeat.org/wp-content/uploads/2010/03/Vettehen_Nuijten1.pdf. Last accessed 7th December 2012.

• Raymond Snoddy (1992). The Good the Bad and the Unacceptable. 2nd ed. London: Faber and Faber. 19.

More about Impact of Press Barons and Media Moguls on the Development of UK Media

Open Document