Impact of Audience on the Effectiveness of a Text's Purpose

Impact of Audience on the Effectiveness of a Text's Purpose

Introduction

In this essay I am going to show each of these three texts has been

constructed by a writer to cater for his audience to achieve a

purpose.

Summary of text one

Text ones is an advertisement title "eat to be fit". The text is aimed

at the elderly. The purpose of this text is to persuade the elderly

people to eat healthily and to shop at Tesco. We know this text is

aimed at the elderly as the wirter uses the phrases "retirement age"

and "elderly people ".

The register of this text is formal as this shows respect for the

audience which it is aimed at.

The text is laid out in a way that is user friendly. It has a large

point size in son seriff, so that it can be read easily by its

audience.

The language in the text is not submersive but is user friendly so all

types of academic background can understand it.

The diction in the text is simple also making the text even more user

friendly.

The writer of this text shows good knowledge of his audience.

Summary of text 2

Text tow is a teen horoscope from the sugar magazine. Whereas text

ones purpose was to persuade text twos purpose is to predict.

The register of the text is informal due to the audience being quite

young.

This text is laid out in a very specific way. The four titles Life,

Money, Love and friends are laid out in a way of the priorities in a

teenage girls life.

The presentation of the text is bold with a large title and large

sub-headings.

The tone of this text is very friendly. It shows empathy with its

audience making it feel comfortable to read th...

... middle of paper ...

...aling to all in

a family by using another semantic field by using phrases such as

"everyone" and "all tastes too". All these semantic fields are used to

emphasize three main points.

. Value for money.

. Enjoyment.

. Universal appeal.

Thus all these points show that the writer has a good knowledge of his

audience. He uses his knowledge to cater for their specific needs to

make his purpose which is clearly to persuade people to visit the

theme park.

Conclusion

Overall this essay shows that if a writer knows his audience his

purpose is likely to be much easier to complete. For example in text

one, The more elderly people he persuades the more money tesco will

get. All these writers show that if you know your audience and cater

for their needs you are more likely to achieve your goal or purpose.