Impact Of Media In Pakistani Film Essay

As the world has transformed into a global village, film and cinema has become the important way of promoting cultural values and bonding different nations. Legendary filmmaker Ingmar Bergman as said “Film as dream, film as music. No art passes our conscience in the way film does, and goes directly to our feelings, deep down into the dark rooms of our souls.” This statement depicts that film is the most powerful and influential form of all communications to impact and leave its impression on an individual’s psyche and turns down in affects to the society.
The study is about the cultural representation of the society in the local films and its impact on the society’s behavioral change i.e. Pakistani films or in Lollywood films, various researcher

A research about the impact of Pakistani movies was conducted using survey methodology by Fakhr-ud-Din Sial, According to it, the violence scenes in Pakistani movies were creating a negative influence on youth (Sial, 1997-1999).
Another research “Critical study of social issues in Pakistani movies 2000” was conducted by Afzal Shayfarad and Ashen Akhtar Naz using content analysis research methodology. The results indicated that most of the producers of Pakistani film industry were not educated. Violence scenes in Pakistani movies, particularly in Punjabi movies, were not the true pictures of the society. Pakistani films did not portray the real social problems of the society. In this regard not only the producers, but also government was responsible for the situation.
The study also analyzed the movie’s representation and the difference in real life. The content analysis of Pakistani movies of year 2000 suggested that the violent scenes in Pakistani movies, particularly in Punjabi movies were not depicting the reality of Pakistani society. (Shayfarad & Naz,

He blames the “elite” who, he says, have failed to keep local cinema’s machine well-oiled and running. It’s the failure of the intellectuals. I get angry at the educated, and feel sad for the uneducated in Pakistan. We have so much potential in Pakistan,” he states. Pakistan seems to have forgotten its values, and most importantly, its culture. “Where is that national cause that we were fighting for?” he questions in a resigned, almost acquiescent manner. “We can retain our culture, but the intellectual community has to be a part of it. We must nourish our literature, our poetry, our cinema… it’s all one unit.” (Rehman, 2013)
In a recent research, portrayal of verbal violence in Pakistani feature films: a case study of women conducted by Dr. Arshad Ali, Syed Ali Hassan & Ayesha using content analysis methodology concludes that the movie representation was humiliating and degrading for women and the reason was entirely the cheap perception of producers about women. Research also results that the Pakistani movies earlier than 2013 didn’t represent the problems of the real society women and made the negative image of women in viewer’s mind. (Ali, Hassan, & Ayesha,