Impact Of Fast Fashion On Fashion

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Holly Walsh 2851754

Professional Practice: Assignment 2:
Fast fashion and the impact of Technology

Different Sectors in the Fashion Industry:
‘Haute Couture’ is a French word, which translates to mean, ‘high sewing’ or ‘ high dressmaking’. It refers to the creation of exclusive custom-made clothing. I t is constructed by hand, with the use of sewing machines, from start to finish. It is made from high quality, expensive fabrics, which are sewn with extreme attention to detail. The most experienced seamstresses finish them. A haute couture garment is often made for a client tailored specifically for the wearers measurements. Considering the amount of time money and skill that is allotted to each completed piece haute couture garments are described as having no tag. Meaning, budget is not relevant. Each couture pieces is not made to sell, they are designed and constructed for the runway, just like an art exhibition. Clients value the uniqueness of the couture and the status that is attached to a made to measure service. They could spend up to 100,000 on a couture wardrobe each season.

(Dior haute couture A/W 2012/2013)
Haute couture is protected by law and is defined by the ‘Chambre de Commerce et d’industrie de Paris’, based in France. I t is defined as ‘the regulating commission that determines which fashion houses are eligible to be true couture houses. Their rules state that only ’those companies mentioned on the list drawn up each year by commission domiciled at the Ministry for industry are entitled to avail themselves ‘of the label Haute Couture’. Some Haute Couture designers include Chanel, Christian Dior, Givenchy ...

... middle of paper ...

...ted with CAD software to show new design details, new fabrics and colours. Design is then converted into a pattern by the system to create a prototype and pattern pieces are developed for a real sample garment. Dramatically reduces the time involved in traditional sampling. Another program which helps speed up production is CAM (Computer Aided Manufacture.)This allows Garment production now to be highly automated. Up to 500 layers of fabric can be cut accurately with advanced CAM systems. CAM systems can also print bar-coded labels and put them on the cut pieces. Optical readers scan the labels during sorting and bundling process, eliminating errors, which allows for less faults and to be delivered to retailers and consumers faster.

Reference:

-www.hautecouture/official.women.com

-www.readywearclothing.history/mass-production.com

-class notes

word count: 1438

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