Ice Bucket Challenge Persuasive Letter

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Dear Mr. Nathan Slauer, I am writing this letter with hope that by the time you read it, you realise that an allegedly audacious act of spontaneous giving like the ALS Ice Bucket Challenge is one that must be respected and appreciated. The attempt made by you to ridicule the Ice Bucket Challenge by stating, “People usually focused more on the Ice bucket Challenge’s central gimmick and the celebrities involved than the cause itself” is scant and one that will go in vain. Moreover, I speak on behalf of the entire research community and would request you to refrain from maligning the Ice Bucket Challenge for it has inspired people to donate to medical charities in general. While certain people, such as yourself look upon the campaign as a “gimmick” …show more content…

The problem originates where naive individuals such as yourself pass dissenting, disdainful and disparaging remarks that state “The Ice Bucket Challenge did not do enough to inform the general public about ALS”. The campaign galvanised monetary aid of over one hundred million. This translates to the fact that the ALS Association triumphed in achieving a broader acceptance and invoked within people the willingness to donate, entirely through social media. With more than a staggering seventeen million challenge videos posted the challenge has thrived in connecting with people emotionally. It has provided every participant a sense of unity and an opportunity to feel good about themselves. At this point I am compelled to point out your lack of understanding when you state “ Nonprofits struggle to persuade people to make charitable donations during the best of economic times” . Once again Mr. Slauer you seemed to have overlooked how the Ice Bucket Challenge has bended the conventions of donating and has cast a wider net. Which in turn has provided them with high yields and has played a vital role in the surpassing of other non-profits by ALS Association by an immeasurable margin. For pulling off a Herculean task as such, the campaign deserves gratitude and

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