Hypodermic Needle Theory Analysis

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Observers were very concerned about the effects on the adult population of media representation of violence in the 1930s due to many events during that decade which triggered the development of the Effects model, also known as the Hypodermic Needle Theory or the Magic Bullet Theory by Harold Laswell. This theory was formulated by events such as World War I and the radio broadcast of 'War of the Worlds' by Orson Welles in the 1930s (Lamb, 2012). Going in depth into this theory, it is a linear communication theory which proposes that information by the media are directly implanted into the passive receiver's minds and they will be influenced by it without objection (Lamb,2012). This action of implantation can be seen as "injecting" or "shooting" as it has an immediate and powerful effect on the audience which suggests the name of the theory. In other words, this theory proposes that we are all sculptured into thinking about what the media makers want us to think about and that our behaviorisms can be changed by them.
Therefore, using this theory, some groups in society should not be exposed to certain media texts as they will reenact what they observe, essentially, violent representations. These groups in society include, children, mentally ill people, those with naturally higher aggression levels than others and media illiterates. Media illiterates who are not familiar between distinguishing reality from fiction that the media portrays, may believe easily anything and everything they see or hear. For example, excessive violence that they observe through media sources may eventually become a norm to them and they develop an immunity towards the guilt of watching people get hurt or hurting people and in some cases, they may e...

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... found out that it was merely a radio adaptation of the novel. This event proves how powerful the media is on the influence of their audiences. Even without any verification or further information from other news companies, most of the listeners still relied completely on this radio broadcast and believed it entirely. This is a great example that hypodermic needle theory was applicable at the time. They relied merely on radio for news as the radio was reachable to everybody unlike the television, therefore, it was easy for them to believe it. Nonetheless, nowadays, we have more than just the radio and television to rely for news on especially after the internet has been introduced. According to PewResearch Journalism Project, 61% of Americans rely solely on the internet for news on a typical day, whereas only 38% of Americans rely merely on offline sources for news.

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