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The importance of setting goals
The importance of setting goals
Starbucks' success story
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Angel Zheng Homework #2
Biographical Information :
It is amazing how a single idea from a person can create huge companies. It takes many time and effort to do follow that single idea, but if a person can stick to it long enough they can become very successful. One example of a person like that is Howard Schultz, Howard Schultz, according to Howard Schultz Biography by biography.com, Howard Schultz was born on July 19, 1953 in Brooklyn, New York. Schultz lived with his family in a neighborhood called, Canarsie Schultz was an athlete, he enjoyed basketball and football, and because of sports, Schultz was able to go to college. Since on Howard Schultz Biography, the author writes how Schultz “made his escape from Canarsie with a football scholarship to Northern Michigan University in 1970”(Howard Schultz Biography). Howard Schultz then went to college and graduated in 1975 with an Bachelor of Science degree in communication
Description of Company(s) they started :
My Opinion : I believe that Howard Schultz was successful in creating the company. I believe Schultz was successful because according to the article, Starbucks' Howard Schultz on how he became coffee king by Mirror.co.uk, Howard Schultz was interviewed regarding how he was able to make Starbucks into very successful company. Howard Schultz said how “at first we
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Some of these personality he has is that he is motivated, and independent. Schultz is motivated and independent is because in the beginning of creating Starbucks, he did not let anyone talk him down, even his own mother. Schultz in Starbucks' Howard Schultz on how he became coffee king said how he remembers his mother “started crying. She said, ‘A coffee company? Are you crazy? Who’s going to buy coffee?’ But I just felt I had to follow my dreams.” This shows how despite what his mother said, Schultz was motivated and independent enough to do what he believe is
After graduating from college John Jacob Jingleheimer Schmidt got a job at Kaiser Company. It was there when he started to meet many clients who had lots of money and they later introduced him to other investors. Shortly after John Jacob Jingleheimer Schmidt decided to open his own hedge fund, called International Management Associates LLc. John Jacob Jingleheimer Schmidt's first year working at Kaiser is where he met most of his client with money, who trusted him and invest large sums of money his firm, known as IMA. Which he founded, CEO and portfol...
Here are some facts about what Mark Wahlberg has done with his life and who he is as a person now who he was then. When he was a kid and a teenager he made some bad choices. His family is big and they all love him and he has done many charities. He has been in many different types of movies and his best and worst movies he has starred in. Mark Wahlberg has turned his life around and became what he is today.
His career in journalism began after he was rejected from every advertising agency he applied for. He finally ... ... middle of paper ... ... ssed with such skills to be successful, there is always time to improve both business and designing skills to become a successful fashion designer. Other than how this book personally encouraged me and discouraged me, it was eye opening to see such a coincidence of birthdates among all-star hockey players and how Bill Gates just happened to be born in the wake of computer technology.
The company started its activity in 1971 as small coffee shop located in Seattle specialized in selling whole arabica coffee beans. After being taken over by Howard Schultz in 1982, following a rapid and impressive growth, by mid 2002 the company was the dominant specialty-coffee brand in North America, running about 4,500 stores, 400 international stores and 930 licenses.
Founded in 1971 at Seattle’s Pike Place Market, Starbucks Coffee, Tea and Spices, as it was originally called, has been “brewing-up” its famous blends in over 43 countries, including the United States. Now called Starbucks Coffee Company, business isn’t just about the coffee and tea anymore. Starbucks has its own line of bottled water, handcrafted beverages, fresh food, entertainment, merchandise and a Starbucks Card. The company has received numerous awards for their outstanding business practices. Fortune Magazine has ranked them as one of “The Best 100 Companies to Work For” in 1998, 2000, 2002, and 2008 (Starbucks, 2008). The Starbucks Experience provides consumers and the general public a direct line a of business communication. From friendly baristas to press releases from CEO Howard Schultz, Starbucks keeps its “partners” informed.
For one of my selections for buying stock, I invested into Starbucks, this company has attracted me with their wonders of different coffees, and I knew many others were interested in the very popular coffee company. Starbucks all started 1971 in Seattle Washington. With three men which were Jerry Baldwin, Zev Siegel and Gordon Bowker each of them put in one thousand three hundred and fifty dollars along with a barrowed five thousand from the bank to start up there small coffee shop in pick place market, witch is located in down town Seattle. The name for this company was inspired from the character Starbuck from Moby Dick; this character was a coffee lover. There close friend designed there well known logo. These men never thought of this small company to get large they just thought of it as a small coffee shop. Out of all three men Siegel was the only one that work at it full time. The men depened on a man named Alfred Peet for there coffee beans but soon then started there own blends of coffee beans. With in a year opening the first store they were able to open a second store. When the 1980’s rolled around, it was a thriving company, in the Seattle area. However, the co-founders began to have other interests and were involved in other careers simultaneously. Despite that, the company was about to undergo a major turning point. A man by the name of Howard Schultz started to pursue an interest in the company. He noticed that the coffee shop had a wonderful environment. He started asking a questions and becoming more and more interested by every moment. He loved how the founders had so much knowledge on the coffee and each blend. In 1982, Schultz became director of retail operation. This was just the start to a new phase with the company.
Howard Hughes, the Eccentric Millionaire Mesaed Yousef BGEN – 194 US Montana State University Howard Hughes In the year 1926, an inventor, businessman, and film producer, Howard Hughes, started building his business empire based on his father’s inheritances. He inspired many people during his time and in the modern society (Morganthau, & Warner, 1985). Depictions of his character and lifestyle are portrayed in a Video Game as “Andrew Ryan,” the founder of the underwater city in “Bioshock 2007.” His story was turned into a major motion picture movie The Aviator 2004, Staring Leonardo DiCaprio.
In 2000, Schultz promoted Orin Smith to the position of CEO. Schultz remained chairman for the corporation. This allowed Schultz to focus on Starbucks¡¦ global strategy. Starbucks operates and licenses more the 7,500 coffee shops in more than 30 countries.
Starbucks began its retention plan by analyzing their employees’ needs. The analysis drew variables of importance, such as positive culture, employee development, and benefits. As a result of the analysis, Starbucks CEO, Howard Schultz, came up with a plan to start a long-term retention program in his company. Mr. Schultz made sure that “he made it a point to put himself at the top of a respect pyramid in which he would be sure to be kind to everyone in the company with whom he interacted, with them passing on the respectful treatment, right down to the pyramid’s base”(“How Starbucks retains its employees”). The company also set up an online portal for employee development. Starbucks also launched a program to help its employees to achieve a college education. This educational program sends employees to Arizona State’s online program, providing juniors with free tuition and sophomores with financial aid. As a result of this initiative, Forbes (2015) has named Starbucks as one of “America’s Best
Business was good, but it was not without its problems. There was the political upheaval in the Middle East, followed by further tension after then CEO Howard Schultz commented on growing anti-Semitism in the region. Their integrity came under fire when certain Non-Governmental Organizations (NGO's) accused them of purchasing coffee beans under questionable social and economic conditions. These situations, together with difficult economic times globally, meant that Starbucks was likely going to take a hit somewhere. Eventually, they shut down their Israeli operations altogether.
Everything centers on the organizational culture within Starbucks. While being a customer service-based company and understanding that the customer satisfaction and loyalty are what will make the company profitable, Starbucks takes a different approach to customer service than other companies. By hiring employees that fit in the organizational culture (ICFAI, 2005) and treating their employees well (Lefevere, n.d.), Starbucks brings in and retains customers through their happy employees. The qualities that Starbucks hires for are "adaptability, dependability and the ability to work in a team" (ICFAI, 2005). The culture is supportive and laid back (Montana, 2005). Howard Shultz, Starbucks president and CEO, has the theory "that if you treat your employees well, they will treat your customers well" (Starbucks, 1997).
Schultz continually sees opportunity and the ability for growth, with an increase in locations across the globe every year and the ability to keep up with the latest in technology (websites, online shopping, a Starbucks application with the ability to pay and reload loyalty cards on your smart phone), etc. It is pretty safe to say that Schultz exhibits numerous leadership traits and skills that Gary Yukl, Professor of Management and Psychology at the University at Albany (State University of New York) believes are associated with effective leaders. Schultz has been adaptable throughout the years that he has been with Starbucks, you can see this in the way he has changed Starbucks’ food items to create better quality items, his ability to keep up with technology with the Starbucks application for smart phone users, and his expansion with taking Starbucks locations globally. Starbucks takes their partners very seriously, as well as their well-being.
Starbucks is a worldwide company, known for is delicious brews of coffee and seasonal varieties of tasty drinks for any occasion. Starbucks opened with two main goals, sharing great coffee with friends and to help make the world a little better. It originated in the historic Pike Place Market of Seattle, Washington in 1971 by Jerry Baldwin, Zev Siegl and Gordon Bowker. The creation of Starbucks’ name came from the seafaring tradition of early coffee traders and the romance evoked from Moby Dick. At the time, this individual shop specialized in the towering quality of coffee over competitors and other brewing services enabling its growth to becoming the largest coffee chain in Washington with numerous locations. In the early 1980s, the current CEO Schultz saw an opportunity for growth in the niche market. After a trip to Italy he brought back the idea of a café style environment of leisure and social meetings to the United States we now see in Starbucks locations today. Schultz ultimately left Starbucks to open his own coffee shop, Il Giornale which turned out to be a tremendous success. Fast forward a year later, Schultz got wind that Starbucks was going to sell all their components of Starbucks including their stores and factories, he immediately acquired the funds to buy Starbucks and linked both operations. Within five years he was able to open more than 125 stores starting in New England, Boston, Chicago, and gradually entered California. He wanted Starbucks to be a franchise system based on the mission of telling the truth and emphasize the quality,
In 1971, three young entrepreneurs began the Starbucks Corporation in Seattle Washington. Their key goal was to sell whole coffee beans. Soon after, Starbucks began experiencing huge growth, opening five stores all of which had roasting facilities, sold coffee beans and room for local restaurants. In 1987, Howard Schultz bought Starbucks from its original owners for $4 million after expanding Starbucks by opening three coffee bars. These coffee bars were based on an idea that was originally proposed to the owner who recruited him into the corporation as manager of retail and marketing. Overall, Schultz strategy for Starbucks was to grow slow. Starbucks went on to suffer financial losses and overhead operating expenses rose as Starbucks continued its slow expansion process. Despite the initial financial troubles, Starbucks went on to expand to 870 stores by 1996. Sales increased 84%, which brought the corporation out of debt. With the growing success, Starbucks planned to open 2000 stores by year 2000.