Howard Maslow's Theory Of Leadership: Tim Cook, A Transformational Leader

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Recommended: Reid, M. (2009). A critique of ‘transformational leadership theory. mba paper

Howard Schultz - the leader of Starbucks, aims to attract and motivate employees as much as possible. He wants to build a company that can connect shareholders’ value directly to employees’ value. He dreamed of building up a company that treated all employees well and provided health care to employees. Maslow’s theory of needs indicates that safety needs and belongingness needs is of importance, and he pays more attention on satisfying those needs. Howard Schultz is a leader who defines leadership styles shaped by his own life experience. His father's job was terrible, and never had a chance to gain satisfaction and dignity at work, which directly influenced the company's culture and values today. Starbucks became the first U.S. company to …show more content…

Howard Schultz wants to start a company his father had failed to work in. In the company, everyone will get the respect and attention, no matter where you come from, what color is your skin, and what your education level is. According to Maslow’s theory of needs, esteem need and self-actualization can be satisfied here. Schultz used the treatment to attract and retain people who have the same values with Starbucks. The inspirational motivation, mutual trust and individualized concern for employees make him a transformational …show more content…

His relationship-oriented leadership approach focuses on created respect and mutual trust among employees. The gather of different people together is a kind of recognition of apple’s value. Employees are thinking about how to make right products, they are honest to each other, and have the courage to correct mistakes. Everyone is intrinsically motivated to try hard reaching their common goals.

Similarily, Mark Zuckerberg and Howard Schultz are transformational leaders. Their leaderships link the roles of leaders and employees, and tries to create a process between leaders and subordinates that can improve the motivations and capabilities of both sides. Leaders like them two with a transformational leadership express concern for their subordinates’ needs, and optimize the interaction within the organization. Their transformational leadership can inspire followers to better achieve the common goals of leaders and

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