How Naked Is the Naked Brand?

A humble documentary with a big goal, “The Naked Brand” presents the idea of how corporations give due treatment to their customers, workers, and overall, the planet. It was produced in year 2013 by Director Sherng-Lee Huang. Raised in New Orleans, and studied in Amherst College with a B.A. major in English degree, Huang started off as an ‘accidental’ filmmaker and started uploading funny videos in YouTube. He is currently a video producer, director, editor, and cinematographer, specializing in new media and documentary. Sherng-Lee Huang is very well known for his talents in multimedia arts. His works as a new media director are featured by big-time organizations such as YouTube Top 20 Comedy Channels, ABC’s 20/20, CNN, E!, G4, and AFI. He believes that determination and hard work are two big factors in becoming a successful and productive artist. By living through his beliefs, he endeavored to show the public how branding and advertising may be utilized in bettering our planet. After creating DIY web videos, he realized that his skills may be fit for another digital medium – documentaries. He then wrote and directed his first documentary entitled “The Naked Brand” in which he included his insights of how the internet (especially social networking sites) have fuelled the emerging power struggle between the consumers and the corporations. The Naked Brand is the first yet one of the most successful and recognized documentaries that, he as filmmaker, has ever produced. Alongside, director and producer, Jeff Rosenblum, Huang created the Naked Brand in order talk about the state of genuineness, transparency, and authenticity of today’s branding and advertising. Though it has shared many ideas and information, the documentary entitled ...

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Mr. Huang’s “The Naked Brand” documentary, though successful, needs much to be desired. The documentary was not able to highlight the focus for the structure of the documented media was deemed unclear; mainly because it included too many varying examples, interviews, and information used. The ideas, though insightful, are quite diverse, in which may confuse the audience. The media makers must then add emphasis on their focus and must create a guide of their messages or ideas for the viewers to follow. We may conclude then that “The Naked Brand” although astute, still possessed some problems which include a clichéd and superficial overview of the media maker’s ideas on advertising, a hasty generalization concerning the audience’s criticisms or reviews, and lack of transparency regarding the making of the documentary which might misinform the audience.