How Has Sport Media Changed

Through the years sports have changed not only advancing in the rules and overall equipment used in the sports but the technology, the delivery of how sports are shown and where and how you can view them. We can look over the years dating back from the 90’s to now, how much sports media and the consumption of the sports has changed. The way people consume media has changed drastically in the last couple of decades, but in this day in age now it’s evolving at a faster pace than ever before. In just a few years we have changed from a TV centric setting to a multi-dimensional platform, multi-channel and much more split scenarios in which viewers have an unbelievable array of openings to explore and consume content. The leading element of all of this, has been the introduction of mobile hand held in the form of smartphones, tablets, computers, etc… as well as the fragmentation of other media outlets, more than the standard broadcasters and news properties we are used to or can even produce.

With the new wave of technology, social media and other social platforms we have seen, seem to have changed that. We have moved from monitored communication to personal conversation. It’s no longer about media being brought to an audience, the audience is now able and often goes beyond what the media can offer them. In sports now we have associations, confederations, teams, clubs, and athletes having direct contact and interactions with fans, and this is happening on multiple channels and platforms a lot of athletes are becoming more social sensations, they all want to freely produce their own feedback and conversation with