Horizontal and Vertical Boundaries of the Firm

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1. What are the differences between horizontal and vertical boundaries of the firm? Integration determines the ownership and control of assets, and it is through ownership and control that firms are able to exploit contractual incompleteness. It determines who gets control resources, make decisions, and allocate profits when contracts are incomplete and trading partners disagree. Horizontal integration is the process of acquiring or merging with industry competitors (ex. acquisitions and mergers) to increase market share. Profits and profitability increase when horizontal integration: • Lowers the cost structure and creates increasing economies of scale • Increases product differentiation: product bundling/total solution/cross selling • Replicates the business model in new market segments within the same industry • Reduces industry rivalry by eliminating excess capacity in the industry • Increases bargaining power and gaining greater control Vertical integration is the process in which several steps in the production and/or distribution of a product or service are controlled by a single company or entity, in order to increase that company’s or entity’s power in the marketplace. Vertical integration differs across industries, firms within the same industry, and transactions within the firm. A company may expands its operations backward into industries that produces inputs to its products or forward into industries that utilize, distribute or sell it products. Types of Vertical Integrations: • Backward Integration Company expands its operations into an industry that produces inputs to the company’s products. • Forward Integration Company expands into an industry that uses, distributes, or sells the company’s products. • Full Int... ... middle of paper ... ... and incentives to implement strategy. The importance of structure persists even in the face of the growth of the internet, globalization, and changing demographics of the workforce. Types of Organizational Structures: • The unitary functional structure (U-form) • The multidivisional structure (M-form) • The matrix structure • The network structure The U-form structure used to allow firms to exploit the economies of scale in production marketing and distribution. When firms began to diversify in the 20th century the U-form became cumbersome and M-form emerged as a better alternative. The M-form lead to the duplication of activities, when firms expanded globally, incorporating international divisions into their structure. As firms attempt to balance local responsiveness with global economies, a mix of matrix form and network form help create flexible organizations.

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