Honey Nut Cheerios Essay

General Mills is a global brand that promotes its products to individuals looking to live a healthier life. Honey Nut Cheerios is just that, a healthy cereal that reduces the risk for heart complications by offering low cholesterol. However, Honey Nut Cheerios isn’t only for those who are looking to lower their risk for heart issues, its also for children that may need a breakfast with high nutritional value to start their mornings off right. General Mills employs various marketing techniques to draw the attention of potential consumers, whether it be children or their elders. Apart from all the benefits offered by Honey Nut Cheerios the only downside that could be discovered and supported with hard evidence was the fact that Honey Nut Cheerios

Honey Nut Cheerios, a highly successful cereal, is a top selling product in the marketplace today. It is a very promising product to sell, which will be further explained through the marketing mix, environmental scan, market segmentation, ethics, social responsibility, and global marketing.

Rationale

General Mills’ Honey Nut Cheerios is America’s bestselling cereal and is a very intriguing product to research. It is a child’s first bite, a midnight snack, and the brand seen on every cereal shelf. Because of its mass popularity, there are many marketing aspects that can be learned from such a successful product and company. By studying this brand, knowledge of marketing skills was enhanced as our team learned how Honey Nut Cheerios is advertised, sold, and delivered to almost every household in the United States.

General Mills is a multinational company that is based out of Minnesota. They market to and manufacture for many different brands and products, and provide over 100 countries with their products. Honey Nut Cheerios took over as the number one selling cereal in the U.S. and owes most of its success to cholesterol-fighting benefits (“Get to Know Cheerios,” n.d.). Cheerios strives to provide heart-healthy products to their

“Buzz” the bee, who is on each cereal box, has recently gone missing as part of their campaign called “Bring Back the Bees”. Emma Eriksson, the director of marketing for General Mills Canada, said, “The unstable bee population is significant because of how many foods are made possible by pollination,” and that “the company wanted to use the cereal packaging to draw attention to the problem” (Kettl, para. 6, 2016).

Competitive

Honey Nut Cheerios has set themselves apart from their competitors because of brand equity. They have taken advantage of this by increasing their prices so that they can increase profits. Even as other cereal brands have boosted their marketing, Honey Nut Cheerios still reigns as the top selling cereal in America.

Marketing Segmentation

The demographics for Honey Nut Cheerios are broad to say the least. This products’ low price makes them a reasonable and healthy choice for any person’s background or financial situation. Whether this be children needing a breakfast with high nutritional value, or an elderly consumer that is trying to reduce their risk for heart disease, this product reaches most everybody’s heart of