Home Depot Swot Analysis Paper

Introduction / History / Company Background (Home Depot) The name of our company is Home Depot. Home Depot Success Story. (2018) says that Home Depot was founded in 1978. Home Depot was founded and has its headquarters located in Georgia of the United States of America. Home Depot Success Story. (2018) says that the founder of Home Depot is Bernard Marcus, and the CEO is Craig Menear. About Us (2016). states that there are over 2,200 Home Depot's located in America, Mexico, and Canada. There are also over 400,000 employees. In Home Depot, leadership is no problem for this company. (Rosenberg, N. 2018), states that leadership is what makes Home Depot a competitor because of the leaders taking action and inspiring everyone to do the best they

There has been a large number of workers who are known sex offenders working there defeating the purpose of a homely environment (Blathford R, 2018, para. 2) Home Depot, is considered the largest home improvement retailer in the world, and the second largest retailer in the US. The market structure of Home Depot is a dominant firm oligopoly. Home Depot, mainly focuses on pricing and product range to compete with its competitors. “Oligopoly” indicates that a situation where there are few sellers of products or services. Home Depot and Lowe’s are the two dominant firms in the US in the home improvement retailer business. Because Home Depot and Lowes are already the huge home improvement retail companies. It is difficult for any other home improvement retail companies to compete with these main dominant companies. There are only two to

What empowers the company to achieve its service quality goals is also their organizational culture and the company’s customer service, Depot’s culture emphasizes support for employees to fulfill the company’s goals and to perform high-quality service as a differentiator in the home improvement retail market. The company’s success is due to its excellent service to their consumers. Homedepot.com follows a B2C business model, meaning a Business to consumer model. This is common when online transactions are made between businesses and individual consumers that is known as (business to consumer). B2C E-Commerce involves electronic retailing or e-tailing. Customers are able to browse catalogs when they want, place an order online and the product or service will be delivered directly to their homes. It is mostly like an online version of the store where consumers can shop any hour of the day or night without leaving their homes and offices. Homedepot.com is sales of goods followed by the revenue model. A pro team to handle large customer orders with large discounts, credit programs, and other special sales initiatives. The strategic factors that helped in the growth and popularity of Home Depot. The company is known to be successful for its quality of the product, its price, advertising for the products, store capacity, competitors, and customers independence and happiness. Home