Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Home depot versus lowes analysis
Competitive analysis of home depot
Home depot versus lowes analysis
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Home depot versus lowes analysis
The story behind the largest home center retailer all began in early 1978. Home Depot was formed in 1978 by Arthur Blank and Bernie Marcus along with an investor banker known as Ken Langone and merchandising expert Pat Farrah. They envisioned a chain of home-improvement warehouses, larger than any of their competitors' facilities, filled with a vast array of products and staffed by customer-service experts. Home Depot virtually revolutionized the do-it-yourself home improvement industry in the United States almost overnight. Marcus and Blank opened two stores on June 22, 1979, in Atlanta, which made the city the official home of the Home Depot. In 1981, The Home Depot went public on NASDAQ and moved to the New York Stock Exchange in 1984. Marcus and Blank initiated an aggressive yet …show more content…
Now Home Depot continues to evolve towards leveraging their digital assets to support customers shopping in their stores, and leveraging their stores to support customers shopping through their digital assets. Home Depot’s strategy continues to be rooted in their three-legged stool, which stands for customer service, product authority for home improvement and disciplined capital allocation. Lowe’s second largest home improvement is Home Depot’s largest competitor. Home Depot and Lowes have very similar product offerings and large warehouse formats. In many major markets Lowes and Home Depot stores go head to head for the support of the do-it-yourself customer, however Home Depot clearly comes out ahead. Mission Statement Home depot’s is more directed towards its employees to provide the most exceptional customer service to its customers. Instead a short mission statement, Home Depot has eight corporate values that are designed to guide the actions of its employees at all levels. Home Depot is a value-driven company and has eight core values that are Taking care of our people Giving back to our communities Doing the right
Established as the older company of the two, Lowe’s ranks forty-second as a Fortune 500 company. Established in 1946 as a small hardware business, Lowe’s has grown into a 40,000 product, global market enterprise that consist of 1,710 stores nationwide expanding into the countries of Canada, Mexico and Australia (Lowe's Internal, 2010) Home Depot, founded in 1978, is the fastest growing retailer in the United States. Ranked twenty-ninth as a Fortune 500 company, Home Depot continues to remain the number one do-it-yourself retail store in America. These two companies may sell products of the same nature, but comparing their Code of Ethics is their way of setting themselves apart. (Home Depot Internal, 2009)
Lowe’s employs more than 260,000 people in more than 1830 stores; these employees are trained to provide exceptional customer service as well as receiving up-to-date product knowledge to assist customers with their improvement needs. In addition, Lowe’s has upgraded store information technology infrastructure to assist employees in accessing product data faster and easier. This is accomplished by providing the sales team with computers that have Internet access, and Ipad’s and Iphone’s loaded with specialized apps (Lowes, 2014).
It went public very successfully in 1973 and in 1979 developed a further joint venture with Belgian retailer, GB-Inno-BM, setting up a successful chain of DIY stores with a supermarket-style layout under the brand ‘Homebase’. Hombase grew into a very profitable concern and in 1995 acquired ‘Texas Homecare’ tripling in size overnight. Homebase was subsequently sold in 2000 for almost £1billion.
Organizational culture is a reflective view of the inner workings of an organization. This culture reflects hierarchical arrangements as it pertains to the lines of authority, rights and obligations, duties, and communication processes. Organizational structure establishes the manner in which power and roles are coordinated and controlled amongst the varying levels of management. The structure of an organization is dependent upon their goals, objectives, and strategy. Determining organizational structure best suited for an organization is generally found within the six key elements of organizational structure and choosing those to implement those best suited for the organization. The six key elements include:
And so the company may face trouble with strong ecological forces and they need to make lots of innovation and research in order to gain product improvisation which would take lots of time. When it comes to The Home Depot, the ecological forces might not be making a huge impact as they produce many other products which include not just the household products but also the lumber and gardening tools (Choi, 2012, p. 1).
The Home Depot’s mission statement is “to provide the highest level of service, the broadest selection of products, and the most competitive prices." (Homedepot.com) In order for the company to follow through with their mission they provide their consumers with expertly trained associates who are able to teach customers how to handle power tools, change a valve, or lay tile. It is not enough to tell or sell their customer’s the product, the associates have to be able to show them out to complete their tasks through DIY clinics or one-on-one workshops offered by The Home Depot.
The Home Depot learned the hard way that you must hire a leader that will stay true to the core values. The leader’s ethics and values will play a huge role in determining if the company will succeed or fail. The founders of The Home Depot built a culture on the foundation of respect, integrity, and compassion. The culture and customer service under the influence of the admired founders prospered.
The customers are the top priority. Next are the front-line associates, then field support, and then corporate support. The CEO comes last. In this prioritization, Home Depot’s organizational culture ensures that corporate values are inculcated among all employees, especially the front-line workers at the stores. In addition, this feature of the organizational culture highlights the value and contributions of front-line workers, translating to Home Depot’s managerial approach that recognizes idea and action contributions from
Walmart a name known globally they are a true empire. They are known as one of the largest company in the world. Sam Walton founded Walmart opening the first store in 1952 and Arkansas since then in has grown. According to Snyder Walmart is located in over 27 counties they have over a 11,000 stores and over two million employees. Walmart stands by the mission statement “We save people money so they can live better.” Walmart is known for is super low prices, and they compete with anyone who tries to enter their market. Walmart has a very formal and bureaucratic structure. There is a very clear hierarchy and commands come from the top and flows to the bottom. Although Walmart is so successful they have received lots of backlash due to some
As a comparison in the industry, Lowe's culture is much more low-profile, collaborative, and collegial. However, many investment reports show that historically, Home Depot often is in front of Lowe’s (Grow 2006).
Home Depot was founded in 1978 by Bernie Marcus and Arthur Blank in Atlanta, Georgia. With their store, Marcus and Blank revolutionized the do-it-yourself home improvement market in the United States. Home Depot began as a very basic store, operated in a large, no-frills warehouse. Home Depot carries over 35,000 products, with national brand names along with the Home Depot brand. At the start, Home Depot was able to offer exceptional customer service with knowledgeable employees who could guide customers through home renovation projects. Since its opening, Home Depot has experienced incredible growth, and today is North America's second largest retailer, and the largest home improvement retailer. Internationally, Home Depot has expanded into Canada, Mexico, and is beginning to operate stores in China. Home Depot's competition includes Sears, Ace Hardware and Lowes (the main competitor).
|Business |The Home Depot, Inc. is the world's largest home improvement retailer. The company incorporated in 1978 in |
Target Corporation's strategic structure plans are continuing staffing the organization and assemble a well-talented management team. Also, continue recruiting and retaining employees with the needed experience. Another option is to acquire, develop and strengthen resources and capabilities in performing critical value chain activities to match changing market conditions and customer expectations. Target Corporation needs to explore multidivisional or matrix organization structure to facilitate strategy execution, delegate authority, and managing external relationships (Thompson, Peteraf, Gamble and Strickland, 2016).
The 3 percent decline in sales causing a 21 percent decline in profits can be attributed to the identification of the accounting concept of operating leverage. Operating leverage is what business managers apply to boost small changes in revenue into sizable changes in profitability. Fixed cost is the force managers use to attain disproportionate changes between revenue and profitability. Therefore, when all costs are fixed every sales dollar contributes one dollar toward the potential profitability of a project. Once sales dollars cover fixed costs, each additional sales dollar represents pure profit. A small change in sales volume can significantly affect profitability (Edmonds, Tsay, & Olds, 2011). So, therefore, if sales volume increases,
Once Home Depot’s marketing plan contains a thorough description of the scissor lift, it will then focus on the branding, pricing, and distribution of the lift. The plan will also need to include a product branding and pricing strategy, as well as examine how the pricing strategy supports the branding strategy. In addition, Home Depot will prepare a distribution channel analysis from which it will create a distribution strategy, determine whether the company is going to use a push or a pull strategy, and how the distribution strategy fits the product.