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The history of fast food in America
The birth of fast food
The history of fast food in America
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Subway is the largest single branded international sandwich fast food restaurant franchise. They primarily sell submarine sandwiches and salads. They are the fastest growing franchises in the world with 40735 restaurants in 102 countries.
Subway was started by an ambitious 17 year old high school graduate, Fred Deluca , in 1965. He started this business partly because he needed money to aid his education fees. Fred Deluca approached his friend, Dr. Buck, to borrow a thousand dollars to start the business. They eventually became business partners and opened Pete’s Super Submarines. They opened a second outlet and they changed the name to SUBWAY, coloured bright yellow. This is to attract more customers with their company’s name.
Background information
The Subway story started in 1965 in Bridgeport, Connecticut during August. 17 year old Fred DeLuca dreamed of becoming a medical doctor. He was in need of money as he had to pay for his tuition so he worked in a hardware store. He could only afford lunch at McDonald’s even though he had his salary. This gave him an idea of running a fast-food venture that provides better and healthier food. He got the solution during his family barbecue in a conversation with a family friend, Dr. Peter Buck. Peter then loaned him a $1000 which was enough to open a shop in Bridgeport, which was named Pete’s Submarine after Peter Buck. But it was later changed to Pete’s Subway as the transportation system was nearby in New York.
In 1966, Fred and Peter made enough money to open a second store, but they knew it was in a poor location. They found a better location and it was opened till today. Fred continued attending his college while running Subway at the same time. By 1973, he and Buck managed to ha...
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... their stores within few miles because it is much more convenient.
Demographic:
Subway segment their market demographically by providing different foods. For example, Subway in India does not have beef and Subway in Malaysia does not have pork because of their religion and beliefs.
Psychographic:
Subway is able to segment their market on eating habits. Health conscious people are more likely to buy Subway as it is fresh rather than buying a burger which is oily and unhealthy.
Behavioral:
Subway knows that busy people, parties and events need food. That is why they provide catering services.
Positioning Strategy
Subway's strategy is making their food as fresh as possible. They bake their breads fresh daily, they offer more ingredient than any other of their competitor and their customers can customize their own sandwich which gives them more freedom of choice.
The New York City Subway System, or the Metropolitan Transportation Authority (MTA), has become the “life line” of New York City (NYC) since people are reliant on the subway system for commuting to different places within the city. One such person, who buys this fact, is a person by the name of SunDo K, who runs and owns a restaurant business in Cypress, California. He claimed in his profile on Yelp that, “One of the best part about New York City is traveling via the subway.” Now there are also acid twists and turns into this. Precisely there are many others out there whose judgment matches flawlessly the same with K.
The Panera Bread Company began in 1981 as Au Bon Pain Co., Inc. Founded by Ron Shaich and Louis Kane, the company thrived along the east coast of the United States and internationally throughout the 1980’s and 1990’s and became the dominant operator within the bakery-café category. In the early 1990’s, Saint Louis Bread company, a chain of 20 bakery-cafes were acquired by the Au Bon Pain Co. Following this purchase, the company redesigned the newly acquired company and increased unit volumes by 75%. This new concept was named Panera Bread. Top management chose to sell their previous bakery-café known as Au Bon Pain Co. due to the financial and managerial needs of Panera. In order for Panera to become the success top management visualized all resources needed to become available for Panera. Panera Bread is now the most successful bakery-café in the category in which there are currently 1,777 bakery-cafes in 45 states and in Ontario Canada (Panera Bread).
At first, the Germans started the Hedgehog Day but then when the settled Pennsylvania they could not find hedgehogs but they found groundhogs instead. So they turned it into Groundhog Day instead of Hedgehog Day. In 1886, Punxsutawney spirit Newspaper. Back then Punxsutawney was still famous like now in 2017. Punxsutawney is 130/one hundred and thirty years old!
Panera determined where bakery-café locations could be. The franchisees bore the cost of opening new locations, and were required to obtain their ingredients from the home company.... ... middle of paper ... ... Offering dinner menu items and consistently updating seasonal items has proven to be beneficial to Panera.
We can all agree that each of us have our own particular favorite fast food restaurant. The fast food industry has really opened up and added a variety of food that you can quickly grab on the go. This makes it hard for the average American to ignore, because everyone is looking for the quickest and simplest ways to get things done in this fast paced
From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers. With each generation that passes, brings fast food chains into more homes and continues impacting lives.
...erience. Due to low switching costs and many competitors both entering and existing in the market to keep yourself out in front you have to prove to be different. Offering many options to save along with convenience will help Publix keep their market share for many years to come.
The next and most obvious task one must perform at Subway is the making of sandwiches (plus salads and wraps, but let's not get too elaborate). The first step for making
When the 1980’s rolled around, it was a thriving company, in the Seattle area. However, the co-founders began to have other interests and were involved in other careers simultaneously. Despite that, the company was about to undergo a major turnaround. A man by the name of Howard Schultz started to pursue an interest in the company. He noticed that the coffee shop had a wonderful environment.
...re they do it correctly, it was the artist’s negligence and a waste of a fresh sandwich. Subway seems to be doing a fantastic job managing, but there is always room for improvement. There should be no returns as this greatly hinders the total productivity. There are minor tweaks that the management can make, but subway seems to have it down to a science. What it comes down to is the philosophy of which techniques to follow to help build the business. Over the past five years, Subway has had a consistent growth of revenue of about 2.3% a year. With the increase of raw material prices, and petroleum prices, costs have risen about 5-20%. As times get difficult with consumers, subway decided to absorb much of the increase in costs, and pass minimal hikes to the customers. Although they may be increasing in revenue, their profits are leveled off due to higher costs.
SUBWAY® is the market leader in sub and sandwich shops offering a healthier alternative to traditional fast foods. SUBWAY's® annual sales exceeded $6.3 billion dollars, while countless awards and accolades have been bestowed its chain over the past 40 years. SUBWAY® had 7,825 units worldwide with 7,750 units in North America whilst its rapid growth has attracted many investments and brought it many competitors such as KFC and Burger King. Recent initiatives to attract customers beyond SUBWAY's® traditionally health-conscious consumers should increase the company's share of the fast food market.
According to The Statistic Portal “McDonald’s has grown into a global giant with increasing restaurant numbers years-on-years – in 2014, McDonald’s had 36,258 restaurants worldwide.” In 2015, number of franchises in the United States are 12,836, Canada are 1,181, and international are 15,527; the company personally owned 6,714 restaurants. The numbers of people who visit McDonald’s has increasing from 108.52 million in 2009 to 113.82 million in 2013 (The Statistic Portal). McDonald’s serves 1% of the population every day. People can easily find a McDonald’s restaurant around them; it is everywhere: in the malls, air ports, and even in hospitals. People have been eating McDonald’s since the company opened in 1948. Nowadays, it is often being
Subway Surfers is a mobile game developed by Kiloo and has exploded in popularity since its release in 2012. However, despite its continued presence in the public eye, there are still some things about the game that most people don't know. Here, we present our list of 11 fast and fascinating facts you definitely (probably) didn't know about Subway Surfers. Check it out for yourself below!
Consumption habits are very important factors for international marketing strategy for fast food chains. Culture is also involved in here again, though these days’ customers are always looking forward to something new in the service and products. Then again, taste of customers is changing as they are transforming towards dining in if the image of fast food is not healthy. Health conscious customer are quick to abandon fast food, they find the fast food very harmful for lungs, heart and blood conditions.
McDonalds also uses diversification in its global marketing. McDonalds recognizes that different countries have different values, customs, and tastes. Therefore, McDonalds satisfies these diverse global tastes by diversifying the menu according to each country’s unique preferences. This added diversification tactic, allows McDonalds to stay competitive in a global market. Examples of McDonalds globally diversified menu would be that McDonalds offers an exclusive beefless menu to its customers who live in India. This is because eating beef in India is sacrilegious. To meet the tastes of customers in India, McDonalds created new offerings such as the “Pizza McPuff” and the “McVeggie.” McDonalds considers the cultural tastes in every country it opens its doors