3.1 The History of Kenny Rogers Roasters
The very first Kenny Roger’s Roasters opened in the early 1990’s, in Coral Springs, California. John Y. Brown, Governor of Kentucky was the original developer of this family styled restaurant. He introduced the concept to his musician friend Kenny Rogers, who agreed to pair up to execute the idea.
Till today, Kenny Rogers Roaster still emphasise on their freshly made side dishes and rotisserie roasted chicken as meals for individuals or families. Kenny Rogers Roasters has spreaded worldwide to countries such as Singapore,Brunei,Indonesia,Philipines ,Malaysia and very soon in Qatar (Kenny Rogers International,2011).
In 1996 to 1998,Kenny Rogers Roasters was awarded for the impressive America’s Choice Award Winner for the Best Chicken Chain by Restaraunts and Institutions Magazine three times in a row.The Institutions Magazine is a leading publication from the United States of America.The Franchise Association,a partner of the World Franchise Council awarded Kenny Rogers Roasters the Master Franchisee of the Year 2000/2001 and 2002/3.
The chain’s parent,US-based Nathan’s Famous Inc was fully acquired by Berjaya Corp Bhd (Bcorp), a wholly owned subsidiary of ROASTERS Asia Pacific and the master franchise for Kenny Rogers Roasters (KRR).
3.2 The Vision of Kenny Roger’s Roasters
The vision of Kenny Rogers Roasters is “to be the preferred choice for delicious and healthy chicken meals” (Kenny roger’s roasters international, 2011).
Due to high operating costs that could not be covered, only more than a month the closure all but 7 of its wholly owned restaurants, Fort Lauderdale-based Roasters Corp filed for a Chapter 11 bankruptcy protection
In the state of residence of the company...
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...rning over a rotisserie fire which seals in the roasted flavour while allowing fat to escape.Roasting undeniably requires more care and attention which is what love for food is all about.The chicken is roasted whole because the bones give the meat wonderful flavour while keeping it moist during the cooking process.
Kenny Rogers Roasters offer varieties of freshly baked muffins with different kinds of flavour like vanilla,banana raisin,chocolate raisin and many more.The muffins are the perfect start before a great meal at the Kenny Rogers Restaurant.
In Kenny Rogers Roasters,you will be spoilt for choice and will certainly stimulate your appetite when it comes to side dishes from rich macaroni and cheese to nutritious fresh fruit salad,coleslaw to mash potatoes.The famous roast chicken goes perfectly with all of the side dishes which creates a fulfilling meal.
The founhder of the company, Godfrey Keebler, started with jus a small bakery in Philadelphia, PA in 1853. During the next two generations, local bakeries popped up around the country, including Strietmann, Hekman, Supreme and Bowman. With the introduction of cars and trucks (carrying the Keebler logo), bakery goods could be distributed beyond the neighborhood and regional distribution began.
In 1946 two brothers, Ben and Truitt Cathy, opened a diner in Atlanta Georgia called the Dwarf House Grill. The Dwarf House served a variety of typical grill food that included everything from burgers to hot dogs. All of that changed in 1961 when a poultry supplier stopped buy and sold Mr. Cathy chicken breast that were too large for the trays that they typically cooked the chicken on. Truitt Cathy decided that he did not want to throw out the chicken so he breaded the chicken and put it in the pressure fryer. He realized that he could cook the chicken in the same amount of time that it took to cook a hamburger and it tasted great. He had hamburger buns and pickles in the restaurant already and this is how the first chicken sandwich was made. In 1967 the first Chick-Fil-A store was opened in Atlanta’s Greenbrier Shopping Center and in 1986 the first freestanding franchise was opened. Today there are more than one thousand seven hundred Chick-Fil-A restaurants in thirty nine states. One of the ways that Chick-Fil-A has been able to make their company a success is through their unique approach to customer service. They are able to provide excellent customer service by turning individuals into team players. Teams can be seen in the hiring process, community involvement, national sponsorship, knowing what customers want, and cooperate culture. All of these different teams lead to excellence in customer service.
Headquartered in Cincinnati, Ohio, The Kroger Company is one of the largest supermarket retailers across the United States. Founded in 1883, Barney Kroger invested his life savings of $372 to open his first grocery store at 66 Pearl Street in downtown Cincinnati. (Kroger, 2011). Barney was quite proud. He was the first grocer ever to have a bakery, to sell meat, and to sell other groceries all in one store. From the start, Barney operated his business with a simple motto: “Be particular. Never sell anything you would not want yourself.” (Kroger, 2011). Today, one hundred and twenty-eight years later, the Kroger Company is still following Barney’s motto.
Panera Bread Company is an intriguing business operation that came to be an exceptional “fast casual” restaurant through observing, learning, acquiring, and divesting of unprofitable assets. Panera’s history began when Pavailler, a French oven manufacturer, opened a demonstration bakery in Boston by the name of Au Bon Pain in 1976. In 1978 an adventure capitalist by the name of Louis Kane purchased Au Bon Pain. Kane had great aspirations for expanding Au Bon Pain, but had little success. In 1981 Robert Shaich, a Harvard Business graduate, small business owner, and master baker, merged his own cookie bakery with that of Kane’s bread bakery forming Au Bon Pain Co. Inc. With Shaich’s smart business sense and Kane’s business connections the two partners, and co-CEOs, were able to successfully expand Au Bon Pain Co. Inc. while at the same time reducing debts incurred by Kane’s initial unsuccessfulness. In 1985 Kane and Shaich successfully transitioned their bakery into a “fast casual” restaurant by adding sandwiches to their menu. The year 1991 marked perhaps the greatest accomplishment for Kane and Shaich as this was the year they took Au Bon Pain public.
Likewise, there are some results that can be made from having Mexican cuisines restaurants in America. Generally speaking, Mexican restaurants tend to be heavily stereotyped because, “when most Americans think of Mexican cooking, it’s more fajitas, burritos, and nachos that come into mind” (Wolcott). Neither of those choices are real authentic food to the Mexican culture but Americans choose to think of it as one because they can be misinformed by the cuisine. Thus, Jennifer Wolcott explores Rick Bayless’s cookbook in which he aims to knock down the stereotypes that come with Mexican cuisine. Specifically, “he is on a mission to help others get beyond these stereotypes and experience the fresh ingredients, vibrant flavors, and lively communal
The Einstein/Noah Bagel Corporation began as Progressive Bagel Concepts, Inc. in March 1995 when Boston Chicken, Inc. acquired three of the leading retail bagel companies located in all over different regions of the country. Einstein’s Bros. Bagels is one of the largest bagel retail stores in more than 29 different states. Some of the other companies that are included under the Einstein/Noah Bagel Corporation are Offerdahl 's Bagel Gourmet, Bagel & Bagel, and Brackman Brothers. All of these companies had a lot in common and they each offered new bagels flavors in communities that had never had previous exposure to a bagel retail store. These three companies joined together to create a national chain that focuses on baked bagels as well as complimentary goods. The different stores each offer different creative bagel options as well as breakfast and lunches which include soups, salads, and a variety of baked goods. Einstein’s also has it’s own coffee brand called Melvyn’s Darn Good Coffee which is unique to the company. Melvyn’s Darn Good coffee offers a wide variety of different coffee flavors as well as holiday themed coffee throughout different seasons.
Chickens are valuable animals: they can produce meat, eggs, and feathers. These intelligent birds have a long and prosperous history. To raise chickens successfully, one must have a detailed plan. They need to know what type of confinement is best for them, how many they want, and what type of feed to use. Clear knowledge and understanding of the types of chickens, their benefits, and the appropriate conditions for raising them effectively ensures that both chickens and the humans who raise and consume them will achieve humanely grown productive poultry to provide for human needs.
Hinkel is the German word for chicken. So yes, Fredericksburg has a festival all about chickens (Experience PA 1). At this three day long festival, persons can join in activities such as a 5K run, a cooking contest, and lots of games (Hinkelfest 2003 1). The biggest part of the Hinkelfest would have to be all the food. Since the festival is to celebrate chicken, all the dishes there are made with chicken in some way. Kim Zellers says, “The chicken inspired dishes are unlike anywhere else in the world, they are just that good.” Shanna Drahowsky added, “there are a lot of different foods made with chicken that I never heard of before like chicken hot dogs, chicken burgers, and chicken egg rolls.”
Fried chicken, a meat product that uses parts of chickens that are “coated with batter and seasoned, flour, and fried” (The Free Dictionary). It is popular all over the world, but is especially popular in the Southern community. However, in the African-American community, this meat product has taken on a racial meaning in the United States. It has become stereotypical for African-Americans to love fried chicken, along with watermelons, cornbread, and collard greens. This new meaning to fried chicken has affected our social community as well. The reason why this stereotype exists in the first place is hidden in history, dating back to the years when slavery was common.
The main consumer characteristic that Cracker Barrel Old Country Store sets their standards on is “Pleasing people”. (Etzel, Walker, Stanton. 2001 pg. 204) A review of the Cracker Barrel Old Country store states, “This restaurant has a combo of good food, good service, and atmosphere. The gift shop is trendy, and affords one a place to browse. Do your browsing after the meal, for service is fast and efficient. One dines among country antiques that serve as decor. The country plates are a delight, and one must try the daily specials. Don't order dessert if you're not hungry. The blackberry cobbler and lemon icebox pie are superb. This is home cooking with affordable prices and great atmosphere.” (http://stlouis.citysearch.com/profile/3855636) Cracker Barrel stores appeal to both the traveler and the local customer and have consistently been a consumer favorite. Cracker Barrel was ranked as the top family dining chain for the eleventh consecutive year in the 2000 Restaurants & Institutions magazine "Choice in Chains" annual customer survey. It was also named “Best Family Dining” restaurant by Restaurant & Institutions magazine for the tenth consecutive year. The R&I award is based on a national consumer survey that evaluates chains on seven separate attributes: food quality, menu variety, value, service, atmosphere, cleanliness, and convenience. For 2000, Cracker Barrel scored highest among family dining establishments on every one of the attributes.
On Sundays, the event main dish is usually roast beef, or chicken. Sometimes the roast beef is served with potatoes. Common side dishes are yams. sweet potatoes, pumpkin or peas.
What is barbecue? According to the Merriam Webster dictionary the term “barbecue” has multiple definitions .The first definition that we are most familiar with is; to roast or broil on a rack or revolving pit over or before a source of heat. The second definition is the social gathering especially in the open air at which barbecued food is eaten (Merriam Webster). While you are familiar with both of these, barbeque defines a true southern summer meal that unites everyone. When you come to the south and ask for a plate of barbeque you usually will receive pulled pork , hash with rice, potato salad with a side of hot sauce and homemade BBQ sauce to smother your meat in. Better yet, you may receive ribs that are rubbed down and smothered in homemade barbecue sauce.
Raised in sSouthern Louisiana, it is not a surprise that Donald Link was engulfed with the culinary art of Cajun food from a young age. As a child he began to cook with his grandfather, which seeded a love for culinary. This later led him into beginning his professional cooking career at age of fifteen, working in little restaurants in Louisiana. He then took his budding enthusiasm and talents to San Francisco, where he further developed his culinary skills at the California Culinary Academy. In addition, he cooked at famous San Francisco eateries in his spare time, such as the Flying Saucer and Elite Café. Once he completed his culinary courses at the Academy, Chef Link returned to Louisiana where he opened the first of his five restaurants, Herbsaint in New Orleans with Chef Susan Spicer. The success of Herbsaint drove him to open another restaurant six years later in the spring of 2006. Link opened his tribute to the Cajun foods and techniques that sparked his now long and successful career, Cochon Restaurant in New Orleans. A year later, in 2007, Donald Link was nominated for the James Beard award for Best Chef of the South, while Cochon Restaurant was nominated for Best New Restaurant in the same year. In 2012 and 2013, Link was also nominated for honorable award of Outstanding Chef by the same foundation. Gourmet Magazine listed Herbsaint as one of the top fifty restaurants in America, and was inducted into the News Hall of Fame.
The first innovative strategy of KFC China is localizing the menu. Trying to sell the same products or services is a typical approach to most foreign expansion for franchise businesses (Bell, 2011). However, one-size fits all approach is not what KFC chooses to implement for their company. According to Shelman, the writer of the case study regarding KFC’s Explosive Growth in China, key success for KFC China is to change the menu to suit Chinese tastes and style of eating. “One of the lessons I take away from this case is that to do China, you have to do China”, says Shelman. KFC localizes their offerings and adapts their existing products to appeal to the Chinese customers’ needs. The menu features Chinese local food like egg and vegetables soup. Examples of innovative products are the Dragon Twister (chicken roll of old Beijing) and the glass jelly milk tea (Zhou...
The roasted chicken with its dry skin was covered by an orange sauce with green