Healthfit Case Study Answers

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1. There are a couple of things HealthFit can do to continue growing revenue for the club. First, I would recommend going into the retail business. Selling workout apparel with the clubs name and logo would be a great way to make money. People often have a hard time picking out what to wear to the gym or how to buy gym clothes. This will make it easy for your customers, and can also be a great way to get publicity. The retail doesn’t have to stop at clothes, the club can sell bottled water, energy drinks, snacks, supplements, at home gym equipment, etc. to make a profit. Next, I would recommend selling nutrition plans. A lot of people often get into the routine of going to the gym; yet, they find it difficult to eat properly. By having various

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