There are a lot of different advertisements that are marketed toward children. Some are for healthy foods and others are geared more toward pleasure. Depending on which side the ad is leaning toward determines who is really targeted. For example, one ad that is everywhere including television, billboards, and the radio is the Happy Meal ad from McDonald's. Although there can be some nutritious value to parts of the meal, it is geared more toward the pleasure side of the spectrum. This does not necessarily appeal to the parents of the kids, but almost makes the kids beg their parents for it until they get it. It is also a great way for parents to bribe their children even if that is not the first thing they think about when they see a commercial for it. …show more content…
On the other hand, Cheerios are a common ad seen on television and in newspapers/magazines. Many of these ads have younger children in them so it could be marketed toward the kids; however, they are probably tailored more toward the parents because they can see how the kids in the commercials like Cheerios and then hope their children will like the cereal too. Most of these ads stress the nutritional importance of eating this cereal for breakfast. Another variation of advertisements would be Betty Crocker and Kelloggs fruit snacks. Both of these brands' ads are seen on television and utilize characters from children's shows such as Scooby Doo and Spongebob Squarepants. It is debatable how much nutritional value these snacks have, but the product is definitely marketed more to the kids than the parents. Many children will want a specific type of fruit snack just because their favorite character/show is on the
Nutri-Grain cereal bars were created by the Kellogg Company and first introduced in the 1970’s Australia. They were later introduced to the United States and other countries. As more women began to work outside the home, the ritual of a family breakfast became obsolete as many individuals turned to quicker solutions for breakfast. The Nutri-Grain bar soon became popular as the on-the-go snack during the 1990’s. The cereal bar also comes in a variety of flavors that kids love, from blueberry to strawberry yogurt and has the texture a soft, homemade cookie. This television commercial centers on the theme of fostering a relationship between today’s kids and nature (see Appendix A). As the youth of today spends more time in the electronic world,
One reason for this is because kids are easily influenced, and advertisers see it as a way to establish brand loyalty at an early age. I remember as a kid seeing really cool Coca-Cola advertisements. For some reason, I don’t remember Pepsi ads, so I always preferred Coke over Pepsi. This is good for the advertisers, because once a kid is loyal to a specific brand, they will most likely stick with that brand for their entire lives. For the kids, however, it’s not always a good thing. Exposure to so many advertisements can’t be good for them. In some cases, like the image of women in advertisements, it will change a person’s impression of certain things.
The brand gives me a happy feeling and the various flavours make me feel like it is a fun treat to have which makes me forget about my goals of eating healthy food. I do agree that many parents would not choose Pop Tart’s for their children due to the amount of sugar and preservatives in Pop Tarts.
This advertisement is partly aimed at children because of the use of a young Frankie Muniz, from an easily recognizable television show. They include a milk mustache which would make children laugh, but also shows that Frankie Muniz is a strong boy who has attained his strong biceps by drinking milk. Kids always look up to people that are older them, especially movie stars, which increases the chances of them consuming milk to try and be like them. However, this ad is mainly aimed at parents. “Want Strong Kids?” “Milk has nice essential nutrients your kids’ active bodies need. Which means you’d better remember to save some for yourself.” The use of these words on the ad clearly shows that it is aimed at parents by saying “your kids” and asking if “you” want strong kids? This is very effective in the sense that it gives the parents a sense of importance. It puts the parents in charge and gives them responsibility if their kid will grow up healthy and
Another thing that consumers need to pay attention to is the high content of sugar in these cereals. Going through the labels of the boxes of the cereal is crucial to our health. Consumers need to follow what’s on the label, especially the serving sizes, because it is the right thing to do for health reasons. Eating more than the required amount can lead to bad things like diabetes and other health concerns that only we can control.
Arnas page 139).” Children are like sponges…they soak in information from the stimuli surrounding them. Between birth and 3 years of age, the human brain increases to 80% of its adult size. This is such a crucial point in development for children and therefore, it’s so important to foster their learning in this age period.” (Pollini, A.) Children are such an easy audience to target because they retain so much and want everything. Taken from the nutrition facts on the box, just one cup of Trix cereal contains 13 grams of sugar and most children consume more than one cup of cereal per serving. Statistics show that children eat cereal 3.67 times a week and all of the sugar adds up! Obesity is such a huge problem in the United States in this day and age. Children need to start eating healthier, and that starts with their first meal of the day, breakfast. If all of these sugary cereals didn’t have commercials that targeted children then they would eat
Any agency that uses children for marketing schemes spend hundreds of billions dollars each year world wide persuading and manipulating consumer’s lifestyles that lead to overindulgence and squandering. Three articles uncover a social problem that advertising companies need to report about. In his research piece “Kid Kustomers” Eric Schlosser considers the reasons for the number of parents that allow their children to consume such harmful foods such as ‘McDonalds’. McDonalds is food that is meant to be fast and not meant to be a regular diet. Advertising exploits children’s needs for the wealth of their enterprise, creating false solutions, covering facts about their food and deceiving children’s insecurities. It contains dissatisfaction that leads to over consumption. Children are particularly vulnerable to this sort of manipulation, American Psychological Association article, “Youth Oriented Advertising” reveals the facts upon the statics on consumers in the food industries. The relationship that encourages young children to adapt towards food marketing schemes, make them more vulnerable to other schemes, such as, advertising towards clothing, toys and cars. Article writer of “The relationship between cartoon trade character recognition and attitude toward product category in young children”, Richard Mizerski, discusses a sample that was given to children ages three to six years old, about how advertising incurs young children that are attracted too certain objects or products on the market.
A good advertisement is surely the best way to create brand awareness. Brand markets its products through ads in newspaper and magazines and their commercials are aired on television. Cheerios have targeted children through its television commercials which feature animated characters. Bullwinkle and Hop pity Hooper were part of the ads in the early 1960s and mid-1960s respectively. The Cheerios Kid was the main character in many of its commercials as he dealt with every problem after eating cheerios. This character was revived for an online video promotion by its brand (Bhasin,
That's a lot of money but in 2007, CBS news estimated that advertisers spent $17 billion on children. Compare that to the amount of money advertisers spent on children in 1983 ($100 million according to CBS news). This is due to deregulation in 1984 which basically allowed advertisers to target kids as much as they want. The money kids spend has gotten so high because kids see something heavily advertised on TV (maybe even in a movie or TV show) and nag their parents until they buy it for them. Most kids can't even help but like the product because the youth often believe everything they
From cartoon and sports to having the toys in meals in a huge display and lowered. There are even advertisements that trick adults. They are convincing, but it can all be stopped with just simple reminders that it’s not real or it’s not good to have this in your body. These reminders can help America become less obese and more health conscious and can even affect the way children think as they grow up surrounded by them. The United States is slowly increasing its awareness of the condition that it is in by companies improving foods and people paying more attention to the nutrition’s in foods. Also many food companies have died down on television advertising for kids, but it is still found in other expressed ways. While it is okay to advertise the question of is it okay to advertise to children is still not answered. It all depends on the consumers what is right and wrong and how to approach each product. Obesity from these products can be cured by hard exercise, but this is not recommended for children. It is more efficient for children to just eat healthy as they are still growing each day. So the next time an ad pops up on the screen and that little girl or boy is focused on it try to explain to them by reading the ingredients or the nutrition label why they should not eat it often. With small steps like these children
I know it can be hard but try to remember when we were kids how much we all loved to wake up early on Saturday morning, sneak to the T.V., and watch our favorite cartoons. We loved to do this not only so that we could see our favorite characters go through troublesome dilemmas each episode, but also that we could see what was new on the market and try to convince our parents to spare a few dollars and buy it. This tactic has been used from years upon years and will likely continue occurring for the simple reason that it works. Businessmen in the marketing know that kids will see the latest and greatest thing and insist to their parent that they must have it. And with a little persistence and maybe a temper tantrum or two, they usually get it. Sometime commercials will appeal to not only the child, but also to parents because they can see the new toys that they are able to buy for their kids. Because there is always a constant demand for new toys, there will always be a entrepreneur trying to make money by creating a product, and market it in the way of commercialization. It is a never ending cycle which will always occur as long as there is T.V. because it is how they make their money.
Commercials make the viewer think about the product being advertised. Because of the amount of television children watch throughout the week, it allows the children to be exposed to the information over and over again. Per year, children are known to view thousands of fast food commercials. On a daily basis, a teen will usually view five advertisements and a child aged six to eleven will see around four advertisements (Burger Battles 4). Businesses use this strategy to “speak directly to children” (Ruskin 3). Although the big businesses in the fast ...
Nestle targeted kids. They were the ones who were ready to accept a tasty food, compared to older people who were still reluctant. It appealed to kids because of two reasons - distinguished taste and two minutes factor. Simple. There was not much competition around. It clicked. Kids who were growing up at that stage would one day become their loyal customers, Nestle knew
product. Animated characters, catch phrases, and toys are used to lure a child to the product.
As a little girl I loved watching television shows on Saturday mornings. I’d get upset when a show would proceed to commercial. That is until I watched the shiny new toy being played with by the girl my age and of course the cool new one that came into the happy meal, then I’d forget. After seeing the appealing commercial I’d run to my mom and try to slickly mention it. “You know McDonalds has a new Monster’s Inc. toy in their happy meal. Isn’t that great? “Now I realize that back then I was targeted by big companies to beg my parents for things that I didn’t need or that wasn’t good for me in order to make money. Advertising today is affecting the health of today’s children because they eat the unhealthy foods advertised to them on: television, the internet, and even at school. Therefore, an impassioned discussion of possible solutions has been brewing.