When looking at the history of advertising, there are many names that cannot be forgotten when accrediting the development of the industry. A real “mad men,” Hal Riney was once the embodiment of a straight shooting, chain smoking, whiskey drinking, womanizer, many advertising guru’s are portrayed as on today’s television. Riney’s ethics inspired a new wave of creative advertising. He had become a new voice, displayed a new way of thinking, and a extruded a exemplary attitude for an entire industry to follow.
Hal Riney was a strong willed individual, who kept his head on his own shoulders and strayed far along in his own path. Appearing always as the leader, never a follower, Riney could be depicted by his peers as a an almost ego maniac. He took on projects like they were “something to do,” and was known to rarely accredit those he collaborated with. In 1984, Riney took on the campaign that could make or break a re-elects career. He was appointed to Ronald Reagan’s presidential re-elect campaign with the intent to be rewarded with a ashtray from the White House, rather than create a reputation for himself.
…show more content…
He was a talented creative and become an icon in the industry. With all the buzz about him, Riney’s had an ugly side to his creative genius. He was known as a typical advertiser on Madison Ave. Riney continuously demonstrated his overbearing personality and how it could capture a rooms attention. He led, and the rest of the team would follow. Despite all of the attention being drawn to him, it comes as no surprise that Riney was not a man to deliberate a dispute. Riney was on the rise in the industry and became a man of an intimidating stature but was also man known to dismiss confrontation. He didn't believe in small talk, rather he liked to cut right to the chase of a situation, eliminating an elongated conversation that would bore
“Should Reagan be offered the GE job, Nancy will make sure he takes it.” When Reagan challenges Ford in the 1976 Republican primaries and loses the nomination at the convention, “Nancy Reagan looks ahead to the day that her husband, Ronald Wilson Reagan, becomes the president of the United States in 1980. She will see to it.” After the assassination attempt, “Nancy decides whom Reagan will and will not see. This practice will continue throughout Reagan’s presidency.” So there you have it — the first theme, that Reagan’s entire career after he marries is inspired, directed, and controlled by his wife. Nancy goads him on. The second theme is that Reagan is passive, lacking his wife’s inner steel. He lets others make important decisions for him (not one example is offered) and is not very bright. The unifying theme is that the assassination attempt caused mental decline, accelerated the onset of the symptoms of Alzheimer’s disease, and ultimately lead to the Iran-Contra debacle. Thus did the violent assault of March 30, 1981, change a presidency. In reporting Reagan’s first speech after the assassination attempt, the April 28 speech to a joint session of Congress,
George Washington Plunkitt worked his way as a young boy in the New York city politics to become one of the most well know statesman that city has ever now. As a young boy, he became an “apprenticeship of the business “(RIORDON, Chapter, 1) of politics by “working around the district headquarters and hustling about the polls on Election Day” (RIORDON, Chapter, 1). He steadily built a following and became very clever in the political game. Plunkitt had definite idea’s as to what characteristics where needed to thrive in the political arena.
Works Cited "American President Ronald Wilson Reagan: Impact and Legacy." Miller Center. University of Virginia, n.d. -. Web. The Web.
“The Persuaders” by Frontline is about how advertising has affected Americans. It starts out by stating the problem of attaining and keeping the attention of potential customers. Balancing the rational and emotional side of an advertisement is a battle that all advertisers have trouble with. Human history has now gone past the information age and transcended into the idea age. People now look for an emotional connection with what they are affiliated with. The purpose of an emotional connection is to help create a social identity, a kind of cult like aroma. Because of this realization, companies have figured out that break through ideas are more important than anything else now. But there are only so many big
William H. Crawford was very experienced in politics. Before running for president in 1824, he was James Monroe’s secretary of war and he was also secretary of treasury under Monroe and James Madison. He also served in congress as an U.S. Senator from Georgia. He was a minister to France from 1813 thru 1815. Prior to the election of 1824, Crawford had a stroke and was nearly blinded. Despite his health, the Congressional caucuses selected Crawford for their presidential candidate. This move proved very unpopular with many states and they decided they were no longer obligated to support the caucus’s nominee.1
This essay is a perfect example of the importance of a thorough introduction to provide the reader with a concise synopsis of what the paper intends to covers. Had Gladwell excelled in both areas he neglected, this would be an extremely interesting, thought-provoking look into the world of advertising. Works Cited Gladwell, M. (1997). The New Yorker. Listening to Khakis.
The author of this book Bruce Barton was a partner in a successful advertising firm during the 1920’s. This was a time when the industry of advertising was under going some major changes. These changes had a lot to do with a number of factors the first of which being the post war prosperity this meant people had more money than they ever had before. Another one of these factors had to do with the high number of teens who were now attending high school, this proved to be important because it created a whole other market which hadn’t existed before. One more factor was the advances made in transportation and communication, these advances allowed goods, people, and information to travel long distances relatively quickly intern allowing companies to grow large enough to spread their services nationally. Still another important factor was the invention of financing, this allowed people to pay for durable objects (large objects that would last a couple of years) with affordable installments or payments. But the biggest changes were the actual advertising practices themselves, many of which were pioneered by Barton and his associates, and didn’t become norms in advertising until after the release of Bartons book “The Man Nobody Knows” in 1924. This book served not only as a manual on how to advertise more affectively but also as an example of good advertising itself.
Works Cited Gunderson, Megan M. Franklin D. Roosevelt. Edina, MN: ABDO, 2010. Kengo, Paul, and Peter Schweizer. The Reagan Presidency: Assessing the Man and His Legacy. Oxford: Rowman & Littlefield, 2005.
President Reagan, at the time in the beginnings of his second term, had successfully maintained overall a high approval rating with the American people. He had won their trust and respect by being quite relatable to the average citizen (Cannon). He had planned that evening to give his State of the Union address, but instead postponed it. The tragedy that had unfolded just hours earlier demanded his complete attention (Eidenmuller 29).
The Ad and the Ego traces advertising's development from its largely descriptive 19th century origins
Sut Jhally, a professor at the university of Massachusetts of whom won the distinguished teacher award, wrote in his essay “ Advertising at the Edge of the Apocalypse” that : 20th century advertising - the most powerful propaganda in human history - will destroy the world as we know it. The survival of the human race will depend upon our ability to minimize the harmful effects of Advertising. These effects will have lasting impacts on our culture, joy, and future.
Lowi, Theodore J. (1985). The personal President: Power invested promise unfulfilled. Ithaca, New York: Cornell
During the 19th and 20th century, America –mostly white collar, middle class Americans- saw a great increase in salaries and a huge rise in mass production which paved the way for the modern American consumerism which we know today. The advertising scene saw a dramatic boost during that period and tried to latch on to this growing pool of emerging consumers. Although only limited to print, advertising during this pivotal period showed panache and reflected American society
Zyman, S. and Brott, A. (2002). The End of Advertising As We Know It, Hoboken, NJ: John Wiley, Page 9, Page 10, Page 19
Advertising in the 50s was primarily focused on the return of traditional family values, and portraying the consumer’s role in society’s prestige. But, during the recession of 1959 to 1961, the time was ripe for some innovation in the advertising industry. Surly enough, a single ad appeared that changed the course of advertising history. The Volkswagen Beetle, a seemingly ugly car with all odds against it in the American market of huge, tail-finned vehicles of the 1950s, surprisingly prospered. The advertisement campaign broke all previous rules of using wide-angle photography, and beautiful women. These advertisements stole the American hearts with their wit and honesty.