Green Business Practices Case Study

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Green Business Practices include the Supply Chain Companies are making great strides in developing new and innovative measures to decrease the negative effect on our environment through what is called green practices. There are many pressures by the consumers and governing agencies where the auto manufacturers are located to improve on green practices. This has pushed many companies to adopt green practices across the board to better themselves as well as increase sales and profits. The article “Green initiatives: A step towards sustainable development and firm 's performance in the automobile industry” written by Kushwaha and Sharma, they reviewed data to decide if following green practices yield positive results for automobile firms. …show more content…

Consumers are more apt to purchase product from a company they believe to be environmentally friendly, “green marketing is strongly related to the building corporate image, which further enhances the capability of the firm,” (Kushwaha & Sharma, 2016, p. 119). Marketing is also going to go hand in hand with advertising; the consumer needs to be aware of the products and practices. The company also needs to build strong alliances throughout the supply chain with suppliers that are in the same mind set, which will reinforce the company’s image. A company sustaining alliances and creating a partnership along the supply chain will enhance the green capabilities of the supply …show more content…

GSCM is the prominent feature of leading automobile manufacturer and it emphasis on life cycle costing, asset efficiency, and waste reduction and service innovation and recycling. (Kushwaha & Sharma, 2016, p. 117).
Green practices across the automotive industry have shown to be very effective to mitigate both external and internal pressures of providing an environmentally sound and friendly product. The method in which the supply chain is maintained needs have the same goal as that of the

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