Gossip Girl Business Analysis

“And who am I? That’s one secret I will never tell….You know you love me xoxo Gossip Girl”. Gossip Girl, an anonymous blogger, gives people minute to minute updates on the scandalous lives of the Manhattan Elite. The audience never finds out who Gossip Girl is, until the last Gossip Girl episode made. Like the powerful anonymous blogger Gossip Girl, Alloy Incorporated, the owners of the show, is an influential company whose identity goes unnoticed. Even if one spend years studying the field, the company is easily overlooked since it does not own a major network channel like ABC or NBC. What cannot be overlooked though is the success of its TV programs, which everyone has have heard of. Alloy Inc. is responsible for some of the most influential

259). Specifically, the paper focuses on the industrial relations critical perspective which looks at the organizational culture of media organizations (Turow 1991). Joe Turow says that, “media organizations must negotiate with other organizations to achieve goals and each negation is an opportunity to gain power” (Turow 1992). There are 13 different types of power roles that he addresses, but he also realizes that sometimes a company can play more than one role. Alloy Inc. does just that. It plays the role of the producer and the creator in the book series and the television series. Alloy only works with other companies for publishing and bringing the actual show to television, which is the main reason the company goes unknown. When it brings the Because of this, Alloy falls under Turow’s category of “permutations in controlling dependence and risk”, where organizations play more than one power role to reduce resource dependence and control risk (Turow

She wanted to share her experience of attending the small, expensive private school, Nightingale-Bamford in Connecticut (Nussbaum 2004). Little do consumers know, 17th Street Productions is owned by the major marketing company Alloy or that she is not the sole creator of the