Globo is the most influential channel in Brazil and the fourth largest network in the world, but it has been exerting a strong impact for decades, ever since its creation (Mattos). Globo was a shady company from the start; in 1965, an American company, Time Life, invested U$ 6 million in the Globo TV Station, but a parliamentary investigation discovered that the partnership was done under illegal terms. Unlike other companies, Globo did not need to pay interest, so their partnership was dissolved a couple years later (Mattos). Roberto Marinho, Globo’s owner and founder, easily gained many viewers because of the large capital invested, while its competitor and second largest Brazilian channel, TV Tupi, had had a budget of only U$300,000 (Beyond Citizen Kane).
Globo Network is the “number one in audience practically everyday, everytime, with every audience”, and as astonishing as it may seem, its soap opera, “Selva da Pedra” from 1970, reached an index of 100%, which meant all televisions were tuned in to Globo (“Brazilian Television”, “Beyond Citizen Kane”). However, soa...
Contrary to the traditionalists who dominated the Brazilian music scene, Veloso and his friends wanted to “universalize” and modernize Brazilia...
Over the centuries, the media has played a significant role in the shaping of societies across the globe. This is especially true of developed nations where media access is readily available to the average citizen. The media has contributed to the creation of ideologies and ideals within a society. The media has such an effect on social life, that a simple as a news story has the power to shake a nation. Because of this, governments around the world have made it their duty to be active in the regulation and control of media access in their countries. The media however, has quickly become dominated by major mega companies who own numerous television, radio and movie companies both nationally and internationally. The aim of these companies is to generate revenue and in order to do this they create and air shows that cater to popular demand. In doing so, they sometimes compromise on the quality of their content. This is where public broadcasters come into perspective.
New Cinema however, also known as Cinema Novo became a film movement that appeared in Brazil in the late 1950s and reached its peak in the late 20 century to be used as a historic, political and economic device This movement sought to Rerepresent a culture while shedding new light on a national cinema which contributed to a new multinational aesthetics; thus thwarting the utopian idea of Brazil by suggesting that the country’s historical, social, political and economic ills were still very much evident. Although Cinema Novo borrowed some attributes from Classic Hollywood Cinema storytelling, these two Cinemas are different and are defined by their greater purpose for visual storytelling.
Tuchman, Gaye. The TV Establishment: Programming for Power and Profit. New Jersey: Prentice Hall, Inc., l971.
Plato was a distinguished man known for its highly intellectual theory concerning human’s perception. This particular reading emphasizes the point that what we recognize as real from birth is completely misleading based on our tainted understanding of reality, and that what we see and hear don’t necessarily ensure the truth and the actual knowledge. Even though Plato’s “Allegory of Cave” was written a long time ago, we can still relate it with the society today. For instance, we, the people, are the prisoners, and the shadow, is none other than the television and media, whose role has made such a huge impact in how we perceive things in life. The modern day television relates to the thought provoking, excellent, and captivating theory of Plato in its controlled audience, the misleading reality, and the enslaved addiction.
In assessing the impact and effect of popular cultural forms like MTV, it is important to acknowledge the extent to which, rather than having them imposed upon us, we may instead appropriate or assimilate parts, whilst choosing to reject or ignore the rest. This, of course, has the consumer or viewer acting (or perhaps more accurately interacting) as opposed to simply passively receiving (Philo par 16).Even though critics of MTV stand strongly against the passive consumer, th...
The market penetration of TiVo has been very poor. Fourteen months after its introduction only 0.04% penetration has been achieved out of the total of 102million TV watching population. This is also reflected in the poor revenue position of the company. Exhibit 3 shows that the company recorded a loss every quarter since the introduction of the product in September 1999 and has been getting worse.
One of the mediums by which this cultural shift has continually happened is through television. Not only does culture affect choices made by those in the television industry, but popular series and talk shows, whether intentionally or not, name what culturally acceptable regarding many social issues. Television, TV for short, is referring to the telecommunication medium by which ideas are transmitted into moving pictures. The Television industry will be defined as the group of brains behind the creating process of a television show of any genre. Genres each have their own purpose and effect on the audience; talk shows mean to engage, while sitcoms, drams, mini-series, and television comedies are meant to entertain. Regardless of its intentions, each genre of TV has an affect on the people who internalize what they are watching.
The first excuse is economics. The business of TV is ruled by a simple declaration: Get the audience the advertisers want. The consequence is that major networks forgo the mass ...
In an article ' The Plug-In Drug ' the author Marie Winn discusses the bad influence of television on today's society. Television is a ' drug ' that interfere with family ritual, destroys human relationships and undermines the family.
Showing the cause and effects of the growth in the use of the television is the purpose of this piece. Individuals do not grasp the full extent of the different areas that the TV has the ability to reach and even manipulate. These “dirty” our sources of truth by perfectly formed propaganda that is absorbed into every area of our lives as a “true” sense of reality or what life should look like.
The United States is the biggest economical power in the world today, and consequently has also the strongest and largest media industry. Therefore, it is essential to take a look at the crucial relationship between the media and the popular culture within the social context of the United States for a better understanding of the issue. For a simpler analysis of the subject we shall divide the media industry into three main branches: Entertainment, News and Commercials (which is the essential device for the survival of the industry, and shall be considered in integration with Entertainment). Researches have shown that the most popular reason behind TV viewing is relaxation and emptying the mind.
This report observes the consequences that televised sexuality has by different, essentially observing reality shows, soap operas, animated shows, and comedies. Moreover, they related the quantity of sexual content with the repeated references t...
Brazil is a film which rolls up all of the problems which society was experiencing at the time that it was made into one darkly humorous movie. Commercialism, terrorism, technology, bureaucracy and government control, cosmetic surgery and the lack of freedom and individual expression. This movie was not mainstream because of the way that it delivered its message, and also perhaps simply because the government suppressed it somewhat. However, this film provided great insight into these problems, and continues to do so today, as many of these problems continue to exist. Brazil aims to highlight these problems and make the viewer think about what they have seen. This movie was not intended to change the world, but simply to try to prevent it from spiralling down into a dystopian Brazil-like chaos.
on television: a call for theory and programmatic research. Critical Studies in Media Communication, 106-123.