Global Market Research Case Study Analysis: Sperry/MacLennan
The Business Dictionary defines opportunity as an “exploitable set of circumstances with uncertain outcome, requiring commitment of resources and involving exposure to risk” (Opportunity, 2012, para. 1). To grow and prosper, an organization needs to seek continually opportunities to do so; thus the subject of the case study “Sperry/MacLennan Architects and Planners” (Aaker, Kumar, & Day, 2007, pp. 72-75). In this case study, Sperry/MacLennan considers its next business venture: to take its architectural skills, and leadership, to the next level by expanding its business beyond its Canadian borders. Furthermore, with this proposal, Sperry/MacLennan explores new opportunities for growth and prosperity; hence, the subject of this paper.
Case 3-2: Sperry/MacLennan Architects and Planners
Since drafting the first blueprint in 1972, Sperry/MacLennan’s architectural practice has experienced the high and lows of business economics as well as adapted to changes within its business dynamic and focus. Case in point in 1983, Sperry/MacLennan gained national recognition for winning a national competition for the aquatics facility for the Canadian Games held in Saint John (Aaker, Kumar, & Day, 2007, p. 73). With this win, the organization shifted its business focus to recreational facilities while gaining a renewed passion for the industry with the “innovative and new” possibilities, and challenges, recreational faculties provided (Aaker, Kumar, & Day, 2007, p. 73).
In 1987, Sperry/MacLennan hired a new junior partner, and future visionary, Mitch Brooks. While encountering the ebb and flow of the construction business, Brooks embarked on a new research venture to explore...
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...s architectural leadership to the next level by expanding its business services beyond Canadian borders into the United States. To move forward with this business venture, Sperry/MacLennan must conduct the necessary market research needed to seize this unique opportunity to grow and prosper its organization; a unique opportunity to take its talents globally and succeed in a global market. However to succeed in a global market, it takes vision and opportunity, and it all begins with market research.
Works Cited
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Such a reputable Canadian company can only encourage entrepreneurs to reach for the stars in their business endeavour’s. Learning about how a Canadian company achieved such a position in many of the industries can only encourage readers to work harder for their goals. After reading this report, you will gain an in depth understanding of the operations that go on every day at an inspiring world leading engineering and construction company.
I got a wonderful opportunity to work for one of the best construction companies, which is Hathaway Dinwiddie. Hathaway Dinwiddie has been in construction industry for over 100 years. Back then they started as Dinwiddie construction and been a part of a lot of historic buildings in California. Hathaway Dinwiddie has an expertise in Building information modeling (BIM), Partnered delivery and lean construction, Design-Build, Quality Control, Best Value exploration, Sustainability and safety. Hathaway Dinwiddie has a history of using BIM back in 1998 and now they are using it at every stage of their projects. They use BIM to summarize quantity surveys, develop preliminary construction strategies and maintain coordination between their team and their partners. Hathaway Dinwiddie provides services like General Construction, Preconstruction, Design Build, Construction Management and Interior and special projects. Hathaway also believes in being one step ahead of its competitor and has been investing in the research and development field also.
Our Vision is to become one of the preferred choices of players in the construction industry
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Armstrong, Gary, and Philip Kotler. Marketing: an introduction. 11th ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2013. Print.
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Leonard Prescott, vice president and general manager of Weaver-Yamazaki Pharmaceutical of Japan, believed that John Higgins, his executive assistant, was losing effectiveness in representing the U.S. parent company because of an extraordinary identification with the Japanese culture.
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The statement of a mission encourages one to progress to succession. A mission statement involves strategic planning in ...