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Marketing and gender
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Gender
Retailers can decide whether they want to appear to only one or both sections of the market. For examples Hobbs London, is predominately known for its clothing mainly just to target women. Another retailer that generally applies to both genders for example would be: Topshop as it splits its genders into two sections e.g. selling clothing for teenage girls and for women, the other known as Topman sells clothing for boys and men only.
Personal characteristics (size & height)
Personal characteristics can be down to a person’s size and height. That is why some retailers cater for certain sizes e.g. Karen Millen would be more focus for the sliming size range from sizes 4 upwards as well as them selling petite clothing wear to tall clothing
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e.g. wearing fashionable/trendy clothing but for less the price. It makes Zara aware of their latest trends and collections for everyone tastes.
Primark
Age: Primark age groups are between the under- 35’s. They don’t really have a specific target age range.
Gender: Primark marketing target is Women/Men/Children. Compared to Zara they don’t focus on one specific target e.g.; women clothes wear, Primark focus on all.
Personal characteristics: Primark cover every size shape and height. Primark don’t go out and market a certain kind of target based on a person characteristics in what case Zara do. For example, ladies’ dresses come in all sizes. < 6, 8, 10 , 12, 14, 16, 18, 20, 22.
Socio- economic factors: Primark prices are set for lower income. There socio-economic factors are around income groups such as group E. They consider themselves to target young families and also a single person and large families. This may be the case due to a person’s certain type of benefit which they are earning and allow what they can and can’t afford.
Lifestyle: Primark does offer a wide range of products with a mixture of their trends, clothing and casual everyday wear to suit everyone needs and offer high quality fashion basics at value for
Advertising sends gender messages to both men and women. Advertising tells women how they should look and act, and it tells men to expect women to look and act that particular
Brandy Melville, a California-based clothing brand, is well-known for providing teenage girls with stylish, yet simplistic clothing for a reasonable price. It is also infamous for it’s “one-size fits all” policy. When looking at their website and social media profiles, it is instantly apparent by their models that their demographic is specifically young, white, skinny girls. Their “one-size” policy should really be called a “size zero policy” because it is clear that they designed their clothes with only one size in mind. When browsing through a Brandy Melville store, the majority of their clothing is labeled either “one-size” or “small.” On a rare occasion you can find a medium, but never anything larger. All of the employees at the store
If you’ve ever been to a clothing store before, you have probably seen this phrase on a tag, one size fits all or one size fits most, but do you think one size really fits all? Whether too small or too big the reality is, one size does not fit all or most, “one size fits no one.” Companies each day are manipulating clothing by “vanity sizing” or “insanity sizing” which is a term that means, companies are manufacturing articles of clothing to be small or smaller than the normal size in order to increase sales. “Vanity sizing started off as a marketing tool.” Original sizing charts never had sizes 0 or 2 on them, until now because we are finally realizing that there are millions of sizes in the world. So companies are adding
While some companies in the food bar industry are more a focus on women, they are able to differentiate by the type of women they market to base on the segment each company focuses on (i.e. sports, energy, and weight loss). Women in each category have specific needs that need to be met. For example, an energy bar would appeal to a woman who is a busy executive on the go and has limited time to stop for a meal. Whereas a woman who is concern about maintaining her shape would be the focus of weight loss bars.
Product as an element of the marketing mix is at the base of Primark 's marketing strategy, as it is meant to attract customers researching those very actual benefits which only Primark products should be able to provide. In this Primark also has to be careful, shall other companies adapt their products to provide similar benefits the targeted customers may chose other companies ' products, so benefits may also comport risks for Primark as those are not very specific.
... both a mixed gender store caters more to female and has the male merchandise all the way in the back of the store.
As a result, they are able to cater to and target a larger demographic market. While their standard Nordstrom products provide a higher-end quality, focusing on upscale shoppers who are high class, Nordstrom Rack targets the middle-class, mid-scale shoppers who may not be able to afford Nordstrom products on a regular day. This price decision allows them to target a completely different market segment of customers who are typically younger and focus on value. Much of their target market is also the young millennial generation. Many other similar retail stores, like Macy’s or Sears, have difficulty attracting this market. Because millenials are younger, Nordstrom aims to build strong relationships with these individuals, as then they will continue shopping at Nordstrom as they get older, increasing the customer lifetime value. Through being able to target two major market segments, Nordstrom holds a competitive advantage over store like Target, who target one market of middle-class
Where commercials that are selling a product to women focus on beauty or the ease of use using wording like sleek clean lines, soft, makes life easier. This is because men are portrayed as being masculine and being responsible for outdoor chores like lawn maintenance where as women are portrayed as delicate and weak and tend to be in charge of daily in home chores like cooking, and cleaning. While analyzing the genders used in the commercials and what the roles were we found that the women tended to do the shopping and asking the questions about products and the men seemed to be bored and were there to pay the bill and be the one responsible for the assembly of the product purchased. The colors of the products being sold play important role as well. Men seem to be more attracted to darker or bolder colors like black, red, green, and blue where products for women are usually lighter or softer colors like white, or pastels.
I’m not 100% sure this is deliberate, but you can definitely tell that gender is an important factor in how they run their businesses. Every single age was affected by gender, from babies to elderly people. From my understanding, this would be on the institutional level of the gender structure. As stated in the excerpt, “…institutional domains where explicit regulations regarding resource distribution and material goods are gender specific” (Risman, pg. 433). These material goods are being marketed in different ways and for different prices to each gender. Gender is a large part of our society and culture. It dictates how items are marketed towards both genders, and places us into gender roles whether we like it or
They have a need for the same fashion and will spend just as much as those that are smaller. To cater to a “size” is ridiculous and makes the company appear shallow and not accept diversity. Recommendations. I think A&F should hire those that are most qualified and not a certain “look”. Who cares if someone wears a hijab or has tattoos or piercings – it is about their product not the person selling it.
This can be understood by the fact that there is not a single female actor in the commercial and also from previously stated socio-economic information about the advertisement. Some may argue that consequently, this ad is sexist in that it only focuses on males; however, Levi is advertising a product that is worn predominately by men, so it does make sense to advertise to that demographic. Since Levi has split their clothing into two gender binary groups, men and women’s, they would likely advertise equally to both genders in an attempt to create gender
The largest and most influenced audience is children. There is a saying, “If you get them early you get them for life.” Most children will see an advertisement on a nerf gun for example, and that advertisement has the gun looking huge and the people in the advertisement in army clothes or an intense situation. When a child looks at an advertisement like that they begin to think that they are that kid has to duck, dive and shoot and has a responsibility and makes them feel bigger than they actually are. This a deceiving technique advertisers use to pick up young kids to buy this product. Furthermore, look at teenagers; they always want to have the most in fashion or “coolest” items that makes them fit in better. Stores like old navy can target teenagers because they are vulnerable to feeling the “coolest” or in style. If old navy advertises with key words like “new” or “best” it attracts teenagers to be the best or newest. On the other hand, you find a different not as popular store selling the same items cheaper, but
Secondly, the clothes for women are designed for a slim fashion with small waists and
Consumers today continue to be fascinated by personal appearance and fashion styles. Fashion, and the way we present ourselves through clothing
Therefore their consumer promise is also the force behind the combination of their environmental and preservation guidelines used through the group 's supply chain. Zara, has been a groundbreaker in conveying new fashions, new designs, and new ideas rapidly to its stores. Zara’s tenacious thrust of on-trend products into the supply chain channel keeps its stores in stock on the latest fashions at lucrative prices. Lots of their new concepts have come from some of the fashion shows that just ended in New York, Paris and Milan will soon be on Zara’s racks.