Functional areas of Cadburys and Sainsbury's Marketing

Functional areas of Cadburys and Sainsbury's Marketing

Cadburys marketing is very important to them, for example; every now

and then, they send a sales assistant round the stores to make sure

that the store has a big clump of the world famous purple “home

colours” so that the Cadburys chocolate is well sold. Cadburys have

released 3 posters this summer on the new range of bars of dairy milk.

In 2003 they have released 5 successful posters which raised their

profit margin. Over the years the way Cadburys and advertise their

products has seen many changes. They're very important to Cadburys

because they affect the way you think about Cadbury and their

products. Cadburys look at information that has already been collected

and recorded. This is known as secondary data. Cadbury also have a big

website pictured below in which people can be informed of the

business.

Sainsbury's Marketing includes their online shopping website above and

posters around the shopping malls, Sainsbury's also have a television

contract with Jamie Oliver with the slogan ‘Making life taste better’.

Customer services

Customer service is the part of Cadburys that tries to make sure

customers are satisfied with the good or service they are buying.

Without customers Cadburys couldn’t survive. Cadburys treat their

customers is very important. Customer services can be:

Pre-sales services – services for customers before customers have made

a purchase;

After sales Services – services which are available to customers after

they have made a purchase.

Staff working in customer services deal with matters such as making

sure that products are delivered on time, providing help if the