Frito Lay North America Swot Analysis

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Frito-Lay North America competes for shelf space in grocery and convenience stores with their snack products, which include Fritos, Lay's, Doritos, Cheetos, and Tostitos (Marshall, Solomon, & Stuart, 2012). Frito-Lay North America began when the Frito Company and the H.W. Lay Company merged in 1961, then later in 1965, Frito-Lay, Inc. merged with Pepsi-Cola Company creating PepsiCo, Inc. (Marshall et al., 2012). Frito-Lay North America faces serious competition from giant multinational companies in the snack food industry (Marshall et al., 2012). Frito-Lay North America is also troubled with a more recent movement of consumers to seek out healthier alternatives to snack foods (Marshall et al., 2012). Frito-Lay North America decided to develop

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