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How gender is represented in advertising
Essays about gender portrayals in advertising
How gender is represented in advertising
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Hamburgers are for men, salads are for women, at least that’s what society and advertising tells us. In snack advertisements men are seen bulking up on hot dogs, nachos and burritos, while women are searching for a healthier meal replacement by grabbing a low-calorie no-fat yogurt from the fridge. Nestle has already explained to their consumers that their Yorkie Bar, which explicitly states in big bold text upon the packaging that it is “not for girls”. These chocolate bars are instead to be scoffed back by big manly men with a large appetite and a bench press appointment. Cadbury has also informed many through their advertisements that a woman eating a Flake bar is quintessentially erotic. These chocolate bars often found being consumed by …show more content…
Within the notion of feminism, the main question is whether gender is of certain significance. When viewing food activism through the lens of feminism, gender is a controversial topic. Gender is defined as the social construction of the differences in sex. Biology determines the physiological and reproductive differences of men and women, whereas culture and society defines their value or significance through gender codes and discrepancies. For many years now, our culture has appropriated gender into food through stereotypes and advertising, as well as cultural norms in food production and distribution. Years of categorized gender norms influence everyone’s relationship with food, whether it be through stereotypes of what we are supposed to eat or how we are expected to behave with consuming or producing food. However, these stereotypes and targeted advertisements have negative effects on our foodways, as it uses this as an incentive or vehicle to divide men and women into two isolated categories. By enforcing gender stereotypes onto food products, it does not further positive action towards gender equality and in fact, harms the progression of …show more content…
This goes back to the idea of how culture frequently imprints concepts in our minds of how we should behave and how we are supposed to act. With the help of corporations and media, society continues to apply pressure on women regarding how much food they consume, how they behave around food and behavior or place in the kitchen. The gender specific duties of a woman implemented by our culture entail that females adopt a healthier or lighter style of eating. Women are supposed to eat salads or consume their meals politely and femininely because society tells them to. The woman is considered as the nurturer, the homemaker, the salad eater, and the kitchen cook. The man however is the hunter, the caveman, the meat eater, and the one with the robust appetite. The man is the one who is expected to develop a liking towards meat and junk foods. In a research study that was conducted at the University of British Columbia, researchers investigated individual’s opinions on vegetarians and omnivores. The participants of the study were asked to rate the omnivores or vegetarians personality based on limited information including their weight, height, activities and most importantly, their gender. The participants that evaluated the individuals noted that the vegetarians were the more virtuous and moral
The food industry is in a state of necessary revolution, for obesity rates seem to be rising exponentially, counties striving to develop have hit lack-of-food road blocks, and massive animal farms produce threats such as unethical treatment of animals and food-borne pathogen spikes. With these dilemmas revolving around the food world, it is natural for one to ponder, “Are human’s inherently omnivorous, eating both animal and plant based products, or were we suppose to be receiving nutrients solely from a vegetarian diet?” Kathy Freston, author of The Lean: A Revolutionary (and Simple!) 30-Day Plan for Healthy, Lasting Weight Loss, discusses her viewpoint surrounding the dilemma by writing “Shattering the Meat Myth: Humans are Natural Vegetarians.” Freston’s answer to the questions presented above
As healthy lifestyles have come to take over the minds of the general public, people have begun to pay increased attention to the food they eat, which in turn has sparked a renewal in vegetarianism. Vegetarianism is a term used to describe the practice of living on a diet consisting of nuts, grains, fruits, and vegetables, with or without the use of eggs and dairy products. People usually associate vegetarianism with the hippy movement in the 1960’s; however, it was Frances Moore Lappé's iconic book, Diet for a Small Planet, released in 1971 that launched the vegetarian movement. Since 1971 vegetarian cookbooks, restaurants, and food brands have become popular and have enticed the likings of about 7 million Americans. Unfortunately, despite the growing popularity of vegetarianism most people living on a carnivorous diet laugh at the idea of giving up meat. Although omnivores are reluctant to give up their current diets, giving the vegetarian diet a chance even for just a month or two can bring about a number of positive consequences. By adopting a vegetarian diet a person is not only...
The feminist theory is the extension of feminism into theoretical, fictional, or philosophical discourse. The purpose of the feminist theory is to understand the nature of gender inequality by examining women’s social roles and lived experiences. It is important to keep in mind there are different and diverse branches of the feminist theory (ecofeminism, marxist, material, radical, etc). It is also important to keep in mind that feminism strives for equal treatment between sexes, it does not mean female superiority over men. Ruth L. Ozeki uses stereotypes and shows how the characters overcome their struggles which can be scrutinized through the lens of cultural and liberal feminism. Cultural feminism is a variety of feminism, which emphasizes essential differences between men and women, based on biological differences in reproductive capacity. On the other hand, the primary focus of liberal feminism is individual autonomy, rights, liberty, independence, and diversity. In My Year of Meats, Ozeki shows that gender equality can be perceived and achieved differently, both through the characters and the lenses of the feminist theory.
In Tracie McMillan’s article, “Food’s Class Warfare,” she discusses the possible problems and solutions of food equality among the classes. She believes, as does Alice Waters an organic chef, that “good food should be a right and not a privilege” (McMillan 1). “To secure the future of America’s food supply” (2) there are two camps of belief. The first, “just-buy-better-stuff” (2), is a belief that is based on an individual’s choice. Ultimately the choice is ours to make and we must be wise in what we eat. The second, structural challenges, argues that having access to healthy food will be what solves the problem. Although both sides have great points, McMillan believes it will take both working together, to change the way we eat.
The content of the article revealed products from numerous countries, such as the United States, Germany and from the author Tahlia Pritchard’s home country of Australia. The globalization of gender based consumer products expands to a wide range of industries. The industries providing these constant reminders that men and women are different are primarily the food, health and fitness industries, but also oddly include the home organization and tool industries. I have had exposure to some of these products as a consumer and observer of what gender specific products others seem to buy. Companies making these various products capitalize on consumers who wouldn’t dare to bu...
When we think of our national health we wonder why Americans end up obese, heart disease filled, and diabetic. Michael Pollan’s “ Escape from the Western Diet” suggest that everything we eat has been processed some food to the point where most of could not tell what went into what we ate. Pollan thinks that if America thought more about our “Western diets” of constantly modified foods and begin to shift away from it to a more home grown of mostly plant based diet it could create a more pleasing eating culture. He calls for us to “Eat food, Not too much, Mostly plants.” However, Mary Maxfield’s “Food as Thought: Resisting the Moralization of Eating”, argues differently she has the point of view that people simply eat in the wrong amounts. She recommends for others to “Trust yourself. Trust your body. Meet your needs.” The skewed perception of eating will cause you all kinds of health issues, while not eating at all and going skinny will mean that you will remain healthy rather than be anorexic. Then, as Maxfield points out, “We hear go out and Cram your face with Twinkies!”(Maxfield 446) when all that was said was eating as much as you need.
Nutrition and health have become more popular in today 's society. Our generation is becoming more and more indebted to the idea of being healthy and eating nutritious meals. However, in “The American Paradox,” by Michael Pollan he argues that our unhealthy population is preoccupied with nutrition and the idea of eating healthy than their actual health. He also mentions the food industry, nutrition science and how culture affects the way we eat and make food choices. While Pollan is right about all these factor that affect our eating habits, there is more to it than that. Convenience, affordability and social influence also affects our food choices making them inadequate.
With such a variety of options from every climate and location, it is hard to determine what to eat and even what you can eat, a problem not faced by species like the koala which eat one thing almost exclusively. Humans have benefitted from this in many ways as well. For one thing, we evolved larger brains and better cognitive ability in order to determine and remember what is safe to eat. Humans also have a complex sense of taste that allows us to determine what foods have a high energy content (sweet things) and what may be poisonous (disgusting or bitter things). Since humans began to cook, we have expanded our options by broadening the spectrum of edible things. Cooking opens the door to otherwise inedible substances because it breaks things down and often neutralizes toxins. This has only worsened the omnivore’s dilemma as it adds more options to what you can eat, thereby making the question of what you should eat harder to answer. Food culture and traditions such as those heavily present in countries like Italy and France solve this problem by creating guidelines to help navigate this issue. In Pollan’s eyes, America’s issue is that it lacks any sort of food culture because it is so young and is made up of a wide variety of people. This lack of cultural guidance makes us susceptible to “national eating disorders” like fad diets. People are willing and able to rapidly
The incorporation of feminist ideologies in advertising has allowed for an appropriation of feminism that has exploited the movement into what Goldman, Heath and Smith describe as a means of fetishizing feminism by turning feminism into a commodity value (1991, pg. 336). In the article on “Commodity Feminism”, Goldman et al., (1991) argues that through commodity feminism, “Feminism is reduced to the status of a mere signifier or signified” (pg. 336). The recent upsurge of the feminist movement has permitted marketers to incorporate the current trend and social values of feminism into their advertisements, all while binding it to the commodity that they are attempting to push forward. Commodity feminism can be seen as stripping the movement away from being a tool for social and political change, and rather reconstructing it in a way that presents the commodity being advertised as a form of feminist revolution and activism. With Swimsuits For All’s efforts to convey the message of self-acceptance through it’s body-positive advertisement,
Many researchers are saying that food is becoming a lost trait and the next generations will not really know what a home cooked meal is. Olivia Rathbone says that parents of the generation now tend to go for the fastest meal possible, and they are making a bad decision. Rathbone, added that because the parents are doing this, the child they are raising tend not get the valuable resources that come from cooking a home cooked meal. There are skills that arise when it comes to cooking, such as patience, learning, love, caring, learning math and measurements, and many more. The behavior of people is affect by food and culture weather it is liked or not. It is because when people look at food, they look at many different factors, time, cost, taste, looks, healthiness, and many other factors. Between food and culture, there are many relationships between food and culture. These relationships have many effects on the behavior of people, convenience, cost, quality, healthiness, age, and technology form a symbiotic relationship between food and culture. The generation now tends to go for the cheap unhealthy food because America has some issues on pricing things. This has caused the behavior of the younger generation to become the fast food, greasy, non-healthy food eaters. People are also affected because most schools are not offering cooking classes, and the students again do not get to learn the valuable things of cooking. In the world people need to realize what they are doing and causing, they need to go back to the old days of life and teach the necessity and stop the behavioral things happening. Culture needs to be taught, home cooked meals need to be made, and behavior needs to
New information exposing the malpractices of the meat industry is constantly surfacing, pushing more and more people towards a meat-free diet. Whether it may be for ethical reasons or health purposes, veganism is becoming normal in household throughout the United States. Veganism is now a trendy topic in popular culture. BuzzFeed has released numerous videos, articles and quizzes about veganism in the past two years. Its video, “Non-Vegans Try Vegan Desserts” has over four million views and forty thousands likes on YouTube (BuzzFeed). Vegan Instagram and YouTube accounts sprouted up all over social media. It is clear through my study of mainstream media that, over the past fifteen years, that veganism has piqued the interest of Americans who have become better informed about its health benefits and that, in all likelihood, it will most likely continue to rise in popularity in the
Sociology is the study of society and people. Food and food ways are often elements associated with particular societies and therefore, studying such a topic can offer valuable insight into the ways of that society and the people who live in it. Although eating is a vital part of survival, with whom, how and where we eat are not. Studying such ways can illustrate and represent the identity of a person or group. The nature of people and their beliefs can be indicated when analysing their food habits. Who individuals eat with is a particularly revealing factor into gaining an understanding of their identity, culture and society (Scholliers P 2001). For this reason commensality is a term frequently used in sociological research concerning food and food ways.
The poor food choices that men and women make is the cause of many illnesses, disease and chronic health conditions. Men and women generally have different thoughts and choices on the topic of healthy food. People’s bad health may be genetically occurred or their exposure to their past nutritional education was not helpful, but their bad health is primarily based upon the poor choices that the individuals choose in daily life.
Ethical eating is currently an international trending topic. Many people from around the globe are considering their options regarding food sources, humane foods and ethical preparation of food and its origins. After learning how to prepare meatless meals in their kitchens, new vegetarians find cooking to be easier and more enjoyable than when they prepared meat in their respective kitchens. For example, new vegetarians can appreciate the cleanliness of their kitchens due to the lack of blood, grease and animal fat that may be left behind from preparing flesh. There are many studies that reveal the positive attributes of vegetarianism. What about ethical eating options? What does ethical eating really mean? Several nutritionists and scientists
According to the Human Research Council, the percentage of the United States population surveyed in 2014 that claimed to be vegan or vegetarian was 1.8% (“Reasons for Choosing Vegetarianism or Veganism,” 2016). Vegans are individuals who do not eat any animals products including meat and dairy products, whereas vegetarians are individuals who do not eat meat products. Vegetarians, as well as vegans, are considered minorities in society because they choose to eat a certain way and stray from social norms. They are made fun of and are constantly harassed by sensitive meat eaters and people who think it is “weird.” Vegetarians are thought to be crazy for not wanting to eat meat. This evolving era of vegetarianism is an ethical issue because majority