Fmcg Industry Case Study

1502 Words4 Pages
bulb-icon

Recommended: Introduction about fmcg sector

What is the FMCG Industry?
Resilient, rewarding and really, really fast.
“Nurofen. Coca-Cola. Dettol. Dove. Dairy Milk. Finish. These and many more well known brand names all have one big thing in common: they're all part of the fast moving consumer goods or better known as FMCG industry.
What is the FMCG industry? Also known as the Consumer Packaged Goods or CPG Industry, this multi-million dollar sector is made up of a huge range of famous brand names – the kind that we use every single day. These fast moving consumer goods are the essential items we purchase when we go shopping and use in our everyday lives. They're the household items you pick up when you're buying groceries or visit your local chemist or pharmacy. FMCG goods are referred …show more content…

Here are 5 reasons why you should consider this industry: 1. The Consumer is King
From the breakfast bar you buy in the morning, the toiletries you stock up on during the day, through to picking up a chocolate bar on the way home, we are all consumers. The FMCG industry creates consumer products that are generally low cost and easily available i.e. the products that surround us every day.
2. Brands, brands, brands
FMCG companies are behind some of the world’s biggest brand names. FMCG organisations include Procter & Gamble, Unilever, Johnson & Johnson, Kraft and Nestle. If you haven’t heard of the organisations themselves, you will definitely have heard of their major brands – Ariel, Gillette, Persil, Dove, Neutrogena, Milka, Kit-Kat and many more.
3. Innovation is key
In order to compete, FMCG companies need to continually come up with new ideas for packaging, marketing, advertising and communicating their brands. Equally, FMCG companies are continually creating new brands – 40% of brands on the top 100 list twenty years ago have already been replaced by new names today. If you are someone looking for a fast paced, innovative work environment, then FMCG is for

Show More
Related

  • Analysis of Kingsford Charcoal

    1709 Words  | 4 Pages

    Nevertheless, it must “defend” its current market share if not increase it, by maintaining premium quality and develop innovative products. The marketing mix strategies will effectively achieve targeted revenue and profitability in the near future.

    Read More

  • The Signs Of Shopping By Steve Mckeevitt Summary

    1222 Words  | 3 Pages

    Companies realize what people need and they take it as sources to produce commodities. However, companies which have famous brands try to get people’s attention by developing their products. Because there are several options available of commodities, people might be in a dilemma to choose what product they looking for. In fact, that dilemma is not real, it is just what people want. That is what Steve McKevitt claims in his article “Everything Now”. When people go shopping there are limitless choices of one product made by different companies, all choices of this product basically do the same thing, but what makes them different is the brand’s name. Companies with brands are trying to get their consumers by presenting their commodities in ways which let people feel impressed, and that are some things they need to buy. This is what Anne Norton discussed in her article “The Signs of Shopping”. People are often deceived by some famous brands, which they will buy as useless commodities to feel they are distinctive.

    Read More

  • Allround Executive Summary

    1150 Words  | 3 Pages

    As each product has its own unique segment, target market, and symptoms relief, those differences are going to be essential to promote each product value to prevent cannibalization. Thus the best advertising agency was selected to provide us the best response.

    Read More

  • Cola War Case

    1270 Words  | 3 Pages

    Analysis of the carbonated soft drink (CSD) industry shows that there are 2 important players i.e. Concentrate Producers and Bottlers. Focusing on the downstream of the supply chain it is to be pointed out that concentrate producers incure relatively low fixed costs with respect to production plant, staff, equipment and R&D as the concentrate is produced of a more than 100 years old formula and relatively cheap raw material (e.g. caffeine). Concentrate is shipped to bottlers which incure relatively high fixed cost with respect to plant, equipment and staff and which add carbonated water and high fructose corn syrup to the concentrate, bottle or can, package and ship it to the respective retailer. Besides that CDS hold a big stake in the direct delivery of concentrate to diverse fountain accounts like McDonalds, Burger King etc.

    Read More

  • The Financial Performance of Kraft and General Mills

    1301 Words  | 3 Pages

    In analyzing these two companies. It is clear that both try to maximize profit, minimize cost, while maintaining costumer satisfaction. Both companies are in the food processing industry and are highly competitive with each other as well as with other competitors in the industry. Kraft and GM both are able to increase their abilities to use assets to generate earning each year. While General Mills makes better gains and maintains improvement in cost control, Kraft maintains a constant productivity from current assets. In general these two companies are successful and we may decisively conclude they will remain competitive within the industry.

    Read More

  • Dollar General's Bussiness Strategy

    646 Words  | 2 Pages

    To counteract decreased profitability, Dollar General added 700 low-price, higher-margin white label brands and grew these brands from 17% to 22% of total consumables sales beginning from 2007 to 2013. Among Dollar General’s white label brands are several trademarked lines, including Dollar General, Dollar General Market, Clover Valley, DG, Dollar General Guarantee, Smart & Simple, true living, and Sweet Smiles.[7] Additionally, despite Dollar General being a primarily “home grown” company, Dreiling had purchased several high-profile but defunct brands, including Rexall Drugs, a bankrupt pharmacy chain.

    Read More

  • Social Media Influence

    706 Words  | 2 Pages

    marketing theories into consideration so that they can boost their brand in different aspect. If this can be collective

    Read More

  • Case Study Of Cocoaland Holdings Berhad

    819 Words  | 2 Pages

    However, this company consists a lot of brand for their all products. For example, Cocopie, Golbean, Mum’s Bake, Lot100, Koko Jelly,

    Read More

  • Coca Cola Marketing Strategy Essay

    1962 Words  | 4 Pages

    One could categorize Coca-Cola as a CPG company. Technically it could be thrown into that bucket, but in reality, Coca-Cola is not competing with companies like General Mills, Procter & Gamble, or Reckitt Benckiser. Coca-Cola sells perishable drinks, not reusable or disposable products. Coca-Cola is almost a medicine. As a matter of fact, the company’s original marketing strategies revolved around the ability of the drink to cure headaches. Its primary competitors are PepsiCo, Dr. Pepper Snapple Group, and less obvious, Starbucks and Nestle. As Coca-Cola partners with Dunkin Donuts on a new joint venture offering bottled coffee products, they enter into a niche product market where Nestle and Starbucks are their primary competitors (WSJ). Thus, if one was to classify Coca-Cola as something other than non-alcoholic beverages, then they could classify them as a bottling company. We chose to stick with the beverage industry because it requires more expertise to understand the chemistry and manufacturing involved with advantages in the unfamiliar bottling industry than it does to understand how brand equity drives competitive

    Read More

  • Using The 4 Ps To Market Ultimate Fighting

    1277 Words  | 3 Pages

    Marketing is a process of determining a consumer’s needs, devising a product or service to satisfy those needs, and trying to focus customers on the goods and services you are offering. Marketing is extremely important, and a fundamental building block for business growth. A marketing team is given the task of creating customer awareness through a variety of different marketing techniques. If a business does not pay close attention to their consumer demographic and needs, they will eventually fail over time. Two important aspects of marketing include acquiring new customers, and the preservation and growth of relationships with current customers. Marketing has always been viewed as a creative outlet, which encompassed advertising, distribution, and the selling of goods and services. Marketing staff will also try to anticipate what customers will want in the future, often being accomplished with market research. In summation, a good marketing plan should be able to create a favorable proposition or series of benefits that a customer can value through goods or services. The marketing mix is normally described as the strategic positioning of a product or service in the marketplace, using the specification of the four Ps. During the early 1960’s, Professor E. Jerome McCarthy of Harvard Business School stated that a marketing mix contains four elements. The four key points are product, pricing, promotion, and placement. It is recognized that all these aspects must be present to ensure a successful business model within a given industry. We will now take a thorough look at the four marketing mix points.

    Read More

  • Differences between B2B and B2C

    796 Words  | 2 Pages

    Barschel, H. (2007). B2B versus B2C Marketing - Major Differences Along the Supply Chain of Fast Moving Consumer Goods (FMCG). München: GRIN Verlag GmbH.

    Read More

  • Heinz Marketing: SWOT PEST and Five Forces

    3249 Words  | 7 Pages

    F.M.C.G. Company Heinz is the most global U.S. based food company, with a world-class portfolio of powerful brands holding number 1 and number 2 market positions in more than 50 worldwide markets. There are many other famous brand names in the company¡¦s portfolio besides Heinz itself, StarKist, Ore-Ida, Plasmon, and Watties. In fact, Heinz owns more than 200 brands around the world and makes over 5,700 varieties.

    Read More

  • Unilever's Employee Rewards System

    2060 Words  | 5 Pages

    Unilever has more than 400 brands, 14 of which create sales in additional of 1 billion pounds a year. Almost all those brands have time-honored, strong collective operations, which includes Lifebuoy’s drive to promote hygiene through hand washing with soap, and Dove’s crusade for existent beauty. (Unilever, 2014)

    Read More

  • Yip Case Study

    2436 Words  | 5 Pages

    ...re chances of growth and development for the company which is clearly understood through the research done on the Ansoff’s matrix. P&G is much ahead of its competitors and has also won many honors in terms of offering quality and innovative products. The company’s products are also sold by wide variety of retailers around the world and also through many e stores that sells the product online. Finally the company has also got more expansion opportunities which is clearly understood through the Yips model of Internationalization. As the company continues to acquire international brands over the years and succeeds in offering quality and innovative based products to the people all over the world it tend to give a much better completion to its competitors and of course get a wider market share making its competitors give a tough time in the industry.

    Read More

  • Branding In Marketing Essay

    2042 Words  | 5 Pages

    The ability of the management in positioning and establishing the product is a success in any company that operates for marketing and profit acquisition. Furthermore, the ability of the company and its management to complete and maintain a competitive edge among its competitor throughout the product differentiation is another basis to say that is successful. Also, innovation and the constant development on the product lines and the growing number of customers also define the corporate standing of a company. Effective branding strategy and strong brand name are an important part of the profitable business. But, all the strategies and all marketing theories can be worth nothing without the compliance of the desires of consumers.

    Read More

More about Fmcg Industry Case Study

Open Document