Fitbit Analysis

544 Words2 Pages

FashionFit is an activity tracker that utilizes the fitbit concept with iPhone functionality and integration with a fashion interchangeable design. We are a health conscious society. We track our steps, the distance we cover, the calories we burn and our sleep quality. Our activity tracking device, such as a fitbit, provides us with an opportunity to stay focused on our goals and encourages us to be more active. Fitbit has become a mainstream activity tracker used by more than 33 million people in the US alone. Fitbit does not offer a business appropriate style. All of the options appears to be athletic in appearance and not designed to go with a business suit. As a society we are goal driven and lead fast paced lives, always on the …show more content…

The FashionFit: • Charges with your activity. • Comes in different shapes, sizes and styles to meet your business or active needs. o Flexible e-ink allows for you to match your outfit or mood. o Design is selected by the user through an app on the iPhone. • The bracelet links to your iPhone and projects important information onto your bracelet throughout the day. • Voice controlled through Siri when an integration application is purchased. FashionFit was not possible five years ago primarily due to the availability of technology. Five years ago the battery power required to run the FashionFit would have made the device far too large to be functional. With the motion coprocessor found in the iPhone 5s and 6, it becomes possible to run the device off of smaller amounts of energy. The lower energy requirement also allows for the ability to generate enough energy through activity to recharge and run the device. Additionally, it wasn’t until 2012 that Bluetooth expanded into fitness devices. Mobile apps for the fitbit didn’t become available until 2011. Siri technology was not introduced until April of

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