Fenty Beauty: Psychology In Advertising

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Fenty Beauty - Psychology in Advertisements PRODUCT CHOICE: The product of choice will be makeup by the brand Fenty.Beauty. Fenty Beauty is mainly known for its large selection of foundations but it also sells highlighters, primers and conceals and contouring palettes. Since Fenty Beauty provides 40 shades for their products this allows for many more products to be sold. Therefore the targeted demographic would be anyone who wore makeup. This would include males and females of all ages or anyone who wear foundation. ADVERTISEMENT: The form of advertisement used to sell this product would be an online advertisement. The ad would mainly be still picture showing off the wide variety of Fenty Beauty. These ads would be shown beside videos like beauty reviews, a beauty video or a makeup tutorial on websites such as youtube. These ads could also be shown on social media web pages such as Facebook, Instagram, Snapchat, Twitter or Tumblr. With these ads being shown on numerous social media pages it allows for a wide selection of viewers to see them. With many different users on all of these pages, it will allow for a wide variety of consumers to share and invest in this product. …show more content…

They will be in their order from lightest shade to darkest shade. Rihanna will be in the ad holding her shade of foundation and in the bottom of the ad will be the Fenty logo and stores where you can buy the product. There will be many variations of the ad showing different genders, ages and complexions to displace the way the makeup can work for any person regardless of what they look like. The ad will also have variations by adding new celebrities to the ad and showing how anyone can use the products. With these variations, it will show consumers that the product can fit any person regardless of age, gender or

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