Feminine Mystique

2020 Words5 Pages
bulb-icon

Recommended: Women and the civil rights movement

The Problem That Has No Name The Feminine Mystique written by Betty Friedan was one of the first books that targeted the idealized image of an American woman at the time. The ideal image of an American woman, during the civil rights era, was a middle-class, college-educated housewife. Who's sole purpose was to happily take care of the home while the men focus their time on more pressing issues, such as the fast-paced world of business or the politics of the Russian conflict. These issues were simply too much for the common woman to contemplate. So the problems of the outside world should be best left to the men to handle, thus leaving the woman’s role in the world in the home. Trapped in their suburban prisons, women were discouraged from …show more content…

Women are the primary buyers of the household, responsible for purchasing food, clothes, cleaning supplies and products necessary for the home. Commercial advertising takes advantage of the tired, restless and bored housewife. Through rapidly changing trends and fashions, advertising held the ability to control the housewife into staying in the home. Advertisers would portray a happy housewife making a satisfying meal the whole family loves using their new kitchen appliance. They make promises of fulfillment through the process of buying things. Causing a cycle of housewives buying the newest technology for the home or clothes for the next fashion trend and then repeating that over and over while women scramble to keep up with the trends. Friedan explains that since her own self-identity has been lost then she looks toward material possessions to find some sort of identity. The science of selling to unhappy housewives is perfected by advertisers who try to manipulate housewives in order to give them a “sense of identity, purpose, creativity, the self-realization, even the sexual joy they lack—by the buying of things…”. “We show him how to tell her that its creative to be in the kitchen. We liberate her need to be creative in the kitchen.” Advertising manipulates women into buying more and more, constantly searching for the fulfillment they …show more content…

The feminine mystique comes from the dissatisfaction of women’s new role in society, the happy housewife. Who’s biggest worries were getting the kids to school, cleaning the house and having dinner ready to satisfy her husband. These housewives are trapped at home and are told to not go out and pursue a career or higher education but to stay in the home because it is their responsibility. It is the responsibility of the tired mother to make sure that the home is functioning and to make sure the economy is running. A woman is expected to keep up with the latest trends in fashion to look beautiful for her husband, she is expected to know how to cook and clean and make the house look presentable so her neighbors can see how well she is doing. Advertisers take control and manipulate the wants and needs of women to keep them in the home, cooking, cleaning and decorating. If a housewife is unable to do all of these things she is considered a failure by her peers and unable to take care of a home, her one job. So she must work day in and out to make sure she has the best and looks the best. Even though Friedan fails to include the struggles many women who are less fortunate than the white, middle-class housewife, the feminine mystique brought upon a

Show More
Related

  • Feminism And Gender Equality In The 1990's

    2191 Words  | 5 Pages

    Women who carefully follow their expected roles may never recognize sexism as an oppressive force in their life. I find many parallels between women's experiences in the nineties with Betty Friedan's, in her essay: The Way We Were - 1949. She dealt with a society that expected women to fulfill certain roles. Those roles completely disregarded the needs of educated and motivated business women and scientific women.

    Read More

  • Flapper The Fllapper Sparknotes

    844 Words  | 2 Pages

    Another issue that the writer seemed to have swept below the carpet is the morality of women. First, women seemed to have been despised until they started excelling in mass advertising. Also, the author seems to peg the success of the modern woman to clothing and design. This means that women and cloths are but the same thing. In fact, it seems that a woman’s sex appeal determine her future endeavours, according to the author. It is through this that I believe that the author would have used other good virtues of women to explain

    Read More

  • The Importance Of Work Analysis

    1055 Words  | 3 Pages

    Friedan points out that, "They [men] have an unprecedented freedom to choose the kind of work they will do; they also have an unprecedented amount of time apart from the hours and days that must actually be spent in making a living. And suddenly one realizes the significance of today's identity crisis." (790). Friedan also explains the difference in the times of the pioneer days, when women were more respected and did more, to her present time. When women were no longer needed to be doing hard work and were simply tasked with staying in their homes to raise their children. "These women were respected and self-respecting members of society whose pioneering purpose centered in the home. Strength and independence, responsibility and self-confidence, self-discipline and courage, freedom and equality were part of the American character for both men and women, in all the first generations."(791). The way Friedan conveys the past standards helped her pave the way to her main argument of women having identity crisis's. Because the order of the text was old standards of the American woman, it made sense when Friedan started explaining how things were for her in that time. After explaining the societal standards, Friedan went on to explain why women deserve to do more than only becoming a

    Read More

  • What Is The History Of Betty Friedan's The Feminine Mystique?

    1118 Words  | 3 Pages

    Betty Friedan is the author of the famous book, which credited the beginning of a second –wave feminism in the United States. Friedan’s book begins with describing “the problem that has no name” to women who had everything, but were unhappy, depress and felt like they had nothing. Women are expected to be happy by buying things, a new refrigerator, house, best-selling coffee, having the right make-up, clothes and shoes, this is what the Feminine Mystique symbolized. Something that women wanted but can never have. Furthermore, society in present day is full of advertisements everywhere we go in TV, books and on the radio. The young generation as well as adults get trap in a fantasy world full of perfection. Women always want to have a thin waist, the most expensive make-up and purses, it’s all based on stereotypes. In her book, Friedan mentions that the average age of marriage was decreasing compared to increasing birthrate of women. Moreover, Friedan has been nit-pick at for focusing on the middle-class women and for prejudice against

    Read More

  • Changes of Women’s Roles in Advertising from 1900’s and 1920’s

    1300 Words  | 3 Pages

    Early in the process of mass market consumers, manufacturers, distributors, and retailers realize significance of using their advertising to target women. Ads were designed and published to speak primarily for women. In the years preceding World War I, marketing techniques targeting women consumers became increasingly effective. Throughout history, women have always struggled for a recognized place in society. Despite the activities of the Suffragettes, support of the Labor Party and some members of the Liberal Party, women still had very few rights in 1900 and certainly no political rights. During the 1900’s women were still trapped in the “cult of domesticity” (Srivastava). A good illustration of the life of women early during those days can be seen in the advertisement O-cedar print ad year 1900 (fig. 1 below). This print ad speaks to house wives, saying that they have a wide variety of products to choose from. Ranging from a polish to protect her floor wood and furniture, dusting pads and mops that, according to their ad “reduce cleaning, dusting and polishing to almost nothing”. It is obvious that this advertisement reflects the stereotypical depictions of women as a “Happy Homemaker”, apron-clad and committed mothers portrayed in self promotional ads.

    Read More

  • Women in the 1990's

    853 Words  | 2 Pages

    Although this is very deep rooted, women in today’s society are making advancements, in part because of the efforts of Betty Friedan. Friedan wrote the Feminist Mystique, a book about women's roles in society in the 1950's. This book is often reviered as the most influential piece of women's rights which sparked the movement for change. In 1966, Friedan cofounded a organization called NOW, and was named the presid...

    Read More

  • Rise Of The Image Culture Analysis

    1062 Words  | 3 Pages

    Have you ever seen an advertisement for a product and could immediately relate to the subject or the product in that advertisement? Companies that sell products are always trying to find new and interesting ways to get buyers and get people’s attention. It has become a part of our society today to always have products being shown to them. As claimed in Elizabeth Thoman’s essay Rise of the Image Culture: Re-Imagining the American Dream, “…advertising offered instructions on how to dress, how to behave, how to appear to others in order to gain approval and avoid rejection”. This statement is true because most of the time buyers are persuaded by ads for certain products.

    Read More

  • Betty Friedan Feminist Model Summary

    1268 Words  | 3 Pages

    To get the answer to her question, she began to survey women of Smith College. Her findings lead to the writing of her first book, The Feminine Mystique. The book uses other women’s personal experiences along with her own experiences to describes the idea behind being a feminist. “At every step of the way, the feminists had to fight the conception that they were violating the God-given nature of woman… The image of the feminists as inhuman, fiery man-eater, whether expressed as an offense against God or in the modern terms of sexual perversion, is not unlike the stereotype of the Negro as a primitive animal or the union member as an anarchist” (86-87). That image of women that has been created by society and the same idea applies to race and how it is something that is so prone to society about things no one can change. Feminists were the ones who were able to fight for their rights even though some may believe that isn't what women are made to be but Betty Friedan did, which motivated her to fight for women’s rights in the second wave feminist movement. She was able to accomplish helping more women fight for their rights and set the ground for the women fighting

    Read More

  • Hunger As Ideology Susan Bordo Analysis

    1566 Words  | 4 Pages

    Bordo’s essay shows the way that women are constantly being bombarded with commercials. Advertisements portray the idea that you are what society envisions you being, if you don’t make a certain choice regarding to the kinds of food you eat, and the amount of food you eat. They say that if you don’t eat a certain kind of cereal, that you will be fat, or that you look unattractive eating that thick, burger, and instead, you should have some

    Read More

  • Analysis Of Betty Friedan's It Changed My Life

    2235 Words  | 5 Pages

    Betty Friedan wrote many books, however, “It Changed My Life”, “The Second Stage”, and “Beyond Gender” will be mentioned in my paper. Friedan fought for many things such as the perspective of the change in school, home, and workplace, women’s rights, and women’s right to choose whether it is how they want to live their life or how they take care of their bodies such as abortion. The mindsets of women from her novels between the1960s to the 1980s changed drastically, from the time of women having plenty of free time, to women not having enough free time. Many women during this era, did not want to be like their mothers, and Betty Friedan was one of them. Women play such an important role in our society that they should be given everything a

    Read More

  • The Role Of Middle-Class Women In The Yellow Wallpaper

    737 Words  | 2 Pages

    Friedan fails to acknowledge other classes and races such as low-class African American individuals. It was almost like these individuals did not exist to her. In addition, Hook’s highlighted the fact that African-American had to face the "double bars" for being both a women and an African American. For such an influential piece of writing, it is unfortunate that The Feminine Mystique neglects to recognize other individuals besides upper- middle- class white

    Read More

  • The Evolution of the Role of Women in British and American Literature

    1818 Words  | 4 Pages

    “Girls wear jeans and cut their hair short and wear shirts and boots because it is okay to be a boy; for a girl it is like promotion. But for a boy to look like a girl is degrading, according to you, because secretly you believe that being a girl is degrading” (McEwan 55-56). Throughout the history of literature women have been viewed as inferior to men, but as time has progressed the idealistic views of how women perceive themselves has changed. In earlier literature women took the role of being the “housewife” or the household caretaker for the family while the men provided for the family. Women were hardly mentioned in the workforce and always held a spot under their husband’s wing. Women were viewed as a calm and caring character in many stories, poems, and novels in the early time period of literature. During the early time period of literature, women who opposed the common role were often times put to shame or viewed as rebels. As literature progresses through the decades and centuries, very little, but noticeable change begins to appear in perspective to the common role of women. Women were more often seen as a main character in a story setting as the literary period advanced. Around the nineteenth century women were beginning to break away from the social norms of society. Society had created a subservient role for women, which did not allow women to stand up for what they believe in. As the role of women in literature evolves, so does their views on the workforce environment and their own independence. Throughout the history of the world, British, and American literature, women have evolved to become more independent, self-reliant, and have learned to emphasize their self-worth.

    Read More

  • Women and Advertisements

    2559 Words  | 6 Pages

    image of themselves in real life. They are almost computer-generated women like in the movie Simone. Indeed, with the technology we have now, advertisers can transform a product into perfection, at the same time, misleading the consumer into seeing it as “real”, and thus permanently providing impossible standards (Ingham). More and more women are becoming dissatisfied with themselves trying to be this fantasy person created by the men in our society. This distorted view of reality, portrayed by advertisemen...

    Read More

  • Rhetorical Analysis on Towards a New Paradigm in the Ehtics of Advertising by John Alan Cohen

    1348 Words  | 3 Pages

    Cohan overall leaves a strong impression on the reader that change in women’s advertising is very important and necessary. He effectively shows that women’s advertising is often unethical and ultimately needs to stop degrading women and move to more positive ways of advertising. Although, upon digging deeper in to Cohan’s specific claims on idealized imagery advertising, a gap emerges. Cohan calls the women in the ads who have been idealized “perfect” “ideal”, women that the “average women” will never be able to look like/be (327), but in all actuality, how can advertisements, or anyone for that matter, define what is “perfect”, “average”, “pretty”, “ugly”? Cohan overlooks this phenomenon, of the ever evolving, never definable term: beauty, therefore creating a need for deeper analysis.

    Read More

  • Analysis Of The Garnier Fructis Advertise

    939 Words  | 2 Pages

    Curry and Clarke’s article believe in a strategy called “visual literacy” which develops women and men’s roles in advertisements (1983: 365). Advertisements are considered a part of mass media and communications, which influence an audience and impact society as a whole. Audiences quickly begin to rely on messages sent through advertisements and can create ideologies of women and men. These messages not only are extremely persuasive, but they additionally are effective in product consumption in the media (Curry and Clarke 1983:

    Read More

More about Feminine Mystique

Open Document