Dear President Obama and Michelle Obama, The obesity and eating problems in American are becoming a big problem. Other nations view on Americans is being viewed in a horrible way. Americans are viewed by other nations as lazy because of the commercials that shows the negative side of our people. These commercials only show men and women that fit how society wants them to look. We can control the number of people with obesity and eating disorders if we regulate the commercials. We need to stop the images we create in commercials and make these commercials less biased against men and women. By doing this, we do not allow society to create ideal body types for males and females. Every “healthy” body should be acceptable in the eyes of the population …show more content…
In Susie Orbach's "Fat is a Feminist Issue" she claims, that "to get a man, a woman has to learn to regard herself as an item, a commodity, a sex object" (450). This implies that women are just on the earth to please the male population. She most likely feels this way because in every commercial we see a woman in the background or serving the males in the commercial. This is sexist and need to be looked at and hopefully changed. Orbach also talks about the gender stereotypes we have in our society. In commercials we see women that are small and petite. These commercials make women think they should be just like the model in the commercial. Women think they should have the stereotypical "size two" body because every commercial has a woman like that. We shouldn’t let these commercials judge what is "fat" and what is "thin". In Carrie Packwood Freeman and Debra Merskin's "Having it His Way", they talk about commercials and bring up the ideal commercials we see in America. We see a man eating a burger and a women eating a salad in every food commercial. They agree that in society we have a perfect picture of what men and women should eat in commercials. However if a male eats a salad, he is just one feminine guy. If a women eats a burger than she is manly. How does eating something say anything about how manly a person is or if they get a package from Mother Nature every month? We need to …show more content…
The writers take examples from different fast food places that are presenting females as trash and disrespecting them. The males are getting served and the females are in the background. The writers give an example of Burger Kings Have it Your Way commercial. In the commercial, the men are marching the streets to reclaim their right to eat meat instead of “chick food”. The tagline for the commercial is “Eat like a man, man.” Another commercial includes a boss of a construction site that shows a burger full of meat. The burger is called “Stacker” to go with the tagline “Stack it high, tough guy.” “He sexually harasses a full- sized female employee who flicks him into a bulldozer” (Having it His Way463). These commercials give off the idea that “men’s consumption of meat and often women enable them to 1, Seek freedom from personal and social constraints and 2, Remain loyal to the heterosexual male group” (467). I don’t think we want other nations seeing that our men are sitting around eating meat to get away from their troubles. This is why other countries think we are lazy. We should be showing our positive qualities in our commercials that make us American. The commercials that are like this are shameful to all Americans because our men do not just meat. We are still a hard working nation and this is one of the ideas we should showcase in our
This is another commercial where we can directly see how the advertisers are overlooking gender stereotypes, by it being ranked number one it proves that when gender stereotypes and gender bias are not incorporated the advertisement becomes effective and
In the article, “Fat Is a Feminist Issue” in They Say I Say, Susie Or Bach claims that women in America are viewing themselves as overweight, and they must have a feminist perspective rather than to blame others for their “failure… to control their weight, control their appetites and control their impulse: ( 449). She also explains her view on the obesity issue with women in the United States. Or Bach demonstrates that most women are seen as beautiful only if they are thin. She also points out that being obese and overeating is much more painful experience for women due to the society having high standards for women and their weight. She seems frustrated with this and explains that women fought to have equal. Women are established into a caretaker role due to the “only known genetic difference” between the sexes: females’ ability to give birth. Not only that woman gives birth and feed their infants, but they are expected to be pleasing, attractive and even sexy. Another part of not only to be attractive, but to fulfill her part as a mother and wife, a...
... a topic of interest and if done tastefully, can be very persuasive. Many of PETA’s ad campaigns are related to sexuality, violence, discrimination against how people look, and the dominance over women. There are many pro-vegetarian and pro-vegan ads that do not degrade women and still are persuasive. Based on Kilbourne’s argumentative points, PETA ads are inappropriate and violent. Although many ads are degrading to women, some ads for vegetarianism are family friendly and are acceptable for publishing.
When Americans think of masculinity, they often see an unemotional, assertive, and muscular man. This identity is broadcasted all over America and young boys and men are soaking it up like a sponge. During the superbowl every year, companies display commercials that are intended to subconsciously show men how they’re suppose to carry themselves. For instance, in the Miller Lite commercial “Man card”, four friends are at a club when they see their friend sweet talking a girl in the corner and they proceed to tell him to “Man up”, also in the next clip the same 3 guys are playing football when they see the other guy riding a scooter and they proceeded to tell him what he’s doing is “unmanly”. This shows that sexist commercials aren’t just aimed towards women but also to men and young boys. While reading CJ Pascoe’s, “Dude. You’re a Fag”, She argues that the word “fag” has little to do with someone being gay and that it can have several meanings. Michael Kimmel believes that boys are being taught to be tough at very young ages, which cause them to sometimes act
Studies have linked obesity to many things from ear infections, to pollution, to air-conditioning, to socializing with obese people. The reason Americans are obese is because of the increasing luxury available to them. Obesity is a rising problem in the United States, and with all the privileges given to its citizens, the country has become increasingly lazy. With portion sizes rising and physical activity decreasing, it is easy to see how obesity rates have skyrocketed.
Men and women both drive cars, it’s a simple necessity to be able go to work for most people, however, from the commercials on television, one would assume that men are the primary purchasers of cars. In Steve Craig’s essay, Men’s Men and Women’s Women, he analyzes four commercials to illustrate how advertisers strategically targets the viewers. Craig argues that advertisers will grasp the attention of the viewer by the gender ideals that both men and women have of each other. Not only do advertisers pick a target audience demographic, but they also will target the audience at specific time to air their commercials. By analyzing an Audi and Bud Light commercial, one can see that Craig arguments are true to an extent but it appears that commercials have gone from an idealized world to a more realistic and relatable stance. for are still [true, however it seems that commercials may have altered to appear more realistic.] [relevant to an extent. This is to say, it appears that advertisers may have altered their commercial tactics. ]
Professors Carrie Packwood and Debra Merskin, authors of the essay “Having It His Way: The Construction of Masculinity in Fast-Food Advertising”, repudiate the stereotypical macho behaviors that are used in several commercials to build a reputation for men while women are used as objects. Media use this stereotype to sell nearly every product; being fast food, beer, and cars on top of the list. Furthermore, Packwood and Merskin claim that advertisement present men, compared to women, as superior individuals with total freedom who see women as prizes. The perfect macho type is a strong resource to sell beer; the Tui beer commercial “Temptations can be dangerous, stay focused” applied this stereotype, where men are on the spotlight and women
Cornyetz’s approach to the concept of women as meat in My Year of Meats can also be compared to how women and meat are advertised in popular culture. Popular fast-food chain Carl’s Jr. has been promoting their products for years using commercials starring barely clothed women sensually eating their menu items (Davies). In February 2015, their “All-Natural – Too Hot For TV” (Appendix 2) commercial to promote a natural, antibiotic, hormone, and steroid-free burger (Kain). The commercial featured a nude woman sensually saying the
Craig’s article support traditional social values of men having power over women. Females are considered one of the minorities that popular culture pretends to defend, while, in reality, it does not. For instance, the “Weight Watchers commercial”, which suggests a way to lose weight for females, depicts that the only tool for a woman to keep her man is her body. According to Craig, “woman’s her need for an attractive body is her need to maintain her husband's interest and maintain her family's unity and security”(197). Such a need implants a fear inside a female of losing her man had her body becomes unattractive. Additionally, a woman conveys the obligation of keeping her family bound together and safe by taking care of her shape. This places a huge pressure on the shoulders of women since they would be uncertain that an adjustment in their physical wellness could potentially prompt family issues, for example, the husband relinquishing the wife for another woman. In this commercial, the female is characterized as an extremely work creature without a male. She endures to keep her man while he exploits any inconsequential reason, for example, his wife developing an unattractive body, to relinquish her. This shows the predominance of men and the accommodation of women. On the other hand, in the women’s ads as the
Advertisers use women that are abnormally thin, and even airbrush them to make them appear thinner. These advertisers promote a body image that is completely unrealistic and impossible to achieve (Dohnt & Tiggemann, 2006b). It has been instilled in these advertisers’ minds that a thinner model will sell more (Hargreaves & Tiggemann, 2003). Media has a direc...
It clearly depicts characteristics of Craig’s men’s men and men’s women. Firstly, the commercial was aired during sports related shows, which a lot of men tend to watch. The lead male in the commercial was muscular and handsome, radiating clear masculinity. He is also has unchallenged freedom since he is not portrayed as being tied down to any responsibility. In addition, Craig states that, “On the other hand, the absence of women must not suggest homosexuality. Men’s men are clearly heterosexual.” His point is that even if there are no women in the commercial, there has to be a clear indicator that the men are not homosexuals. Indicators include that men in ads are heterosexuals are that more than two males are present and the men are introduced as brothers.
In a brilliant update of the Killing Us Softly series, Jean Kilbourne explains the dangers of advertisements and how they objectify women. Advertisements intelligently portray women in a sexual and distorted way in order to attract the consumers’ attention. Media sets a standard on how young women view themselves and puts them at risk for developing an eating disorder. Kilbourne’s research has led her to educate those who have fallen victim to achieving the “ideal beauty” that has evolved in today’s society.
Bordo’s essay shows the way that women are constantly being bombarded with commercials. Advertisements portray the idea that you are what society envisions you being, if you don’t make a certain choice regarding to the kinds of food you eat, and the amount of food you eat. They say that if you don’t eat a certain kind of cereal, that you will be fat, or that you look unattractive eating that thick, burger, and instead, you should have some
Most Americans do not care enough to take a look at the nutritional values of the food that he or she is consuming. That is why America has the highest percentage of obesity in the world. This is a serious problem because one in every three adults is obese, and one in every six children is obese. There are many factors that go into the regular American diet, but most of those factors are not appealing nor is it healthy. Americans put way too much processed food into their daily diet. Some would say that other countries diets superior the American diet because of nutritional values that it carries. Other countries have proven that an active lifestyle is a huge element in the average weight of the country. There are many things that Americans could change about their diets and lifestyle that would help them to become healthier.
Society should consider the physical and emotional problems of obesity in our nation. “Obesity is defined as an excess proportion of total body fat (Mayo Clinic).” American society has become increasingly obese, “characterized by environments that promote increased food intake, unhealthy foods, and physical inactivity (cdcinfo@cdc.gov).” Our nation increasingly has become consumers of a fast food diet. It is so simple to just pick up food on the go and not deal with the hassle of cooking and cleaning up afterwards. What are nation needs to acknowledge is the health risks they will obtain if they do not acquire a healthy life style.