Fast Fashion In America

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Fast-fashion, one of the most unspoken problems currently plaguing the United States. Yes, there is the plague of obesity, fast-food, and discrimination, but average Americans have an astute understanding of those problems.Many people wouldn’t believe there was such a thing as fast-fashion, just fashion, plain and simple. But what is fast-fashion, and what makes it so appealing? Fast-fashion is the rapidly changing styles commonly starting with celebrities than moving down the consumer chain to the average American. The appeal and falsified glory of it comes from being able to buy clothes so easily and at such an affordable cost. The prices are so low it’s making it increasingly harder for people to say no and wear the clothing that they already …show more content…

At the start of the process, there are pesticides, dyes, and poor wages for the workers producing the goods. In fast-fashion producing countries like India, villagers who live around the plant have reported their water being one color one day, and a completely different color the next as a result of the tremendous amount of dye seeping into the soil and water supplies around the factories (Cox). By having these dyes consistently flooding their water, people’s bodies eventually react to the toxins and start decaying faster than they should. Clothing has never been produced this fast before, thus no one has had the chance to do a sufficient study on the health risks associated with consumption of the dye. Furthermore, while these issues appear to take place far from the wonderland of the United States, the U.S. is not as perfect as it seems. The pesticides used in cotton growing are eroding the soil because of their harmful chemicals (Cox). The cotton produced in the U.S. is then exported to countries like China and Mexico where it will become a product back on department store shelves, to be purchased by American consumers, where the fast-fashion cycle comes to an end in their closets. Often these clothes will not be worn more than just a few times before they are either donated, thrown away, or fall apart from being created quickly and cheaply. It does appear that donating clothes is the best solution, yet a large proportion of these clothes are sold off by the pound to companies that bring the clothes to other countries to be sold for a third or fourth time. While this might appear to be beneficial, much of the clothing is sent to Africa, where pieces such as North Face jackets have little

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