Fashion Industry Analysis

1820 Words4 Pages

The Fashion industries are so far constantly evolving compared to a hundred years ago. The clothing retail industry has been and is undergoing significant changes resulting from processes of globalisation, changes in consumer demand as well as continual technological developments.
The UK clothing retail industry has experienced significant growth which has focused attention on studies in the field with this sector being considered as one of the most competitive markets in Europe. Indeed, often perceived as a global fashion leader, for setting the most innovative and unique trends that have dominated the fashion industries, the UK has proved to be dedicated to producing some of the best fashion designers in history, with each year new born …show more content…

However department stores are losing share in the clothing market as Debenhams and House of Fraser have seen disappointing sales for clothing and are seeking to adapt to the changing dynamics of the marketplace. Other formats can be value retailers which involves low prices on a daily basis e.g. Primark, lifestyle stores that sell a wide variety of product categories under a single brand, for example Urban Outfitters and &Other Stories, factory outlet; a good example is Bicester Village. Supermarkets are tightening their grip on the clothing market as they look to turn themselves into fashion destinations. Sainsbury’s has been expanding its clothing offer to include more trend-led and exclusive items, as well as growing its focus in quality and design with a premium Tu collection and an occasion wear range.

The importance of E-commerce.

However, this is likely to change due to e-commerce which has taken a different dimension, from e-marketing to online retail. The introduction of e-commerce has indeed tremendously changed the target market for the industry and consumer preference. According to Mintel, online sales of clothing, footwear and accessories are estimated to grow by 17.3% to reach £13.9 billion in 2017, accounting for 24% of all spend in the clothing retail market.
Next remains the largest online retailer with 12% of the market. However, it has lost a large amount of share while pureplay retailers such as Amazon and ASOS have gained, with Amazon overtaking M&S as the second largest online retailer in clothing, footwear, and

Open Document