Fashion Advertising Essay

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Gone too far
Has it gone too far? The desire to want to buy the clothes that one would want to take off another. The corruption of American popular culture in mass media advertisements has turned into sexually objectifying men but especially women, like the company American Apparel does this in their advertisements. Why is it the “norm” to teach young girls to be “men’s women”.
Fashion Advertising is a huge industry for using a lot of creativity in their ad making. The fashion industry like American Apparel goes a little further in their ads to make their statements stand out from the rest of their competitors. The unrealistic view, this is trying to portray isn’t just seen in one age group but all ages. Making it seem okay to just live life …show more content…

This ad by American Apparel shows a woman figure in a tight fitting, flashy red dress with her bum cheeks sticking out from a man’s leg lifting up the dress, no humanistic qualities in either sex just a body of a female on her knees and man’s leg and foot, but no faces. Being a young girl growing up in today’s society is much different than it was a few decades ago. The unrealistic images seen in American popular culture, in mass media and advertisements like billboards or television commercials are giving false hope and teaching the youth that one has to look perfect to be noticed. Being perfect has so much attached to it, one must have the perfect body, right hair and clothes, keep them closed but don’t be a prude. Media is teaching younger generations that being a Men’s Women is okay, from females in ads being portrayed as physically attractive slim, young, and revealing clothing. What should be taught to all ages is that being true to yourself is the meaning of …show more content…

Jake Solomon said it well “For the semiotician, the contradictory nature of the American myth equality is nowhere written so clearly as in the signs of American Advertisers use to manipulate us into buying their ware” (167). It is to hook the consumer in, that is why advertisers sexualizes the product because sex sells. The consumers are at fault for buying into these ridiculous advertising campaigns and the companies are at fault for allowing it. It is not just the adult eye that sees it, the youth is included in this because mass media is everywhere we

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