Examples Of Consumer Society In The Great Gatsby

1228 Words3 Pages

The 1920’s were a time of great social and political revolution. The nation’s wealth more than doubled, and since Americans had more money in their pockets, they were spending it on consumer goods. People from all across the United States were being influenced by the same advertisements; they were buying the same kind of cars, learning the same style dances, and even using the same kind of colloquial jargon. This is called mass culture, a result of a growing consumer society in America, and it is one of the most identifiable characteristics of the 1920’s. However, the seemingly perfect prosperity of the country did not come without consequence. There was an insufferable wealth inequality in America, with the top 1% of Americans owning between 20%-25% of the wealth share in the United States (Saez, Zucman). Because of this wealth inequality, the consumer society of
Scott Fitzgerald’s most popular works to date is The Great Gatsby. Gatsby is often times mistaken for an enthralling love story between two star-crossed lovers, Mrs. Daisy Buchanan and Mr. Jay Gatsby. The novel is actually a social critique of the 1% of the 1920’s. Like the men who made up the 1%, Jay Gatsby seems to be living out the American Dream. He throws lavish parties, has an obscenely large house, and spares no expense in any aspect of his life. Fitzgerald makes no attempt to characterize the 1% as “nice” people, though. “They were careless people— Tom and Daisy— they smashed up things and creatures and then retreated back into their money…” (Fitzgerald, 29). Unfortunately, that characterization of the 1% is accurate. The seemingly endless pockets of the upper class made a consumer society that much more attainable for them. In the end, Jay Gatsby ends up face first, dead, in a pool. That fate is both an example of literary dramatic irony as well as a metaphor for how Fitzgerald imagined life would eventually be for the 1%; death has no preference for the amount in one’s bank

Open Document