Everyone has been judged or has judged others based on their appearances or actions before. People tend to base these judgments on male or female characteristics, labeling each person as they pass by. Many think that these characteristics have been long defined to match genders, and are not the cause of society’s influence. In Jean Kilbourne’s article, “’Two Ways a Woman Can Get Hurt’: Advertising and Violence,” and Michael Kimmel’s “’Bros Before Hos’: The Guy Code,” both authors effectively assess society’s influence on these specific gender roles and characteristics that each sex is to exhibit, using various rhetorical strategies.
In Kilbourne’s article, she discusses the issue that the women in advertisements are dehumanized and portrayed as sex objects, rather than women with rights and choices, “The main goal [of sex in advertising], as in pornography is usually power over another, either by the physical dominance or preferred status of men or what is seen as the exploitative power of female beauty and female sexuality” (420). Kilbourne highlights how these women are displayed, which leads to the rest of society thinking that it is acceptable for women to be treated the way they are depicted in these ads. In Kimmel’s article, he focuses his argument on men and which attributes they believe they are supposed to show, “The first thing someone usually says is ‘Don’t cry,’ then other similar phrases and ideas—never show your feelings, never ask for directions, never give up, never give in, be strong, be aggressive, show no fear, show no mercy, get rich, get even, get laid, win—easily follow after that” (462). Kimmel demonstrates that these men are forced to uphold their stoic selves to match society’s perception of males; otherw...
... middle of paper ...
...ut it would not necessarily be needed. The same goes for Kimmel, another credible source, who has a strong background in men and masculinity. Blatantly adding logos would make his article more powerful, but there is already enough support for the reader to agree with his statements. In short, both authors do an excellent job of using just two of the three appeals to persuade their audiences.
The topic of gender is always a heart-wrenching debacle, but when authors like Kilbourne and Kimmel displays the topics, it shows they are fully aware of the audience, matching it with the correct purpose and stance. They know which types of appeals are most appropriate for captivating the audience’s attention as well. All these elements combined together create an article that surely compels the reader to think twice about women in ads, or regular men, hiding their emotions.
In the article “Two Ways a Woman Can Get Hurt,” by Jean Killbourne, she discusses the culture of male superiority over females. With the rise of feminism and exposure to media being at an all-time high, the two topics seem to be overlapping more and more. Daily, society is flooded with sexist, violent, and inappropriate ads and messages that usually degrade women and praise men. This is an issue which only recently gained traction while the “feminist” movement increased in popularity. Women are wrongly objectified for the sake of tradition and a male-driven agenda.
In the Article “marked women”, Deborah Tannen explains the social manner of judging women by their appearance or other factors, but not judging men for the same reasons. Tannen uses her observation during a conference meeting of four women and eight men to analyze how each woman in the meeting was marked while men were not. Again Deborah points out the issue of how one gender writing about the other is either portrayed as prejudiced or sexist.
There is a saying that a picture is worth a thousand words, and for this paper to be 1,200 words, it is apparent that analytical skills will be put to the test. The ad chosen approaches the line that is gender identity, with a woman in mid-action, representing a liner for athletic woman. With gender identity comes the talk of tomboys and sissies, and being ladylike or manly. Evolutionarily speaking, men have been strong and the leaders; while women have been the child bearers and with low social status. In the last one hundred years, these ideas have been challenged. From women 's suffrage to a Sarah Palin and Hillary Clinton running for president, our country has taken huge strides for equality. With that being said, some aspects
Men and women both drive cars, it’s a simple necessity to be able go to work for most people, however, from the commercials on television, one would assume that men are the primary purchasers of cars. In Steve Craig’s essay, Men’s Men and Women’s Women, he analyzes four commercials to illustrate how advertisers strategically targets the viewers. Craig argues that advertisers will grasp the attention of the viewer by the gender ideals that both men and women have of each other. Not only do advertisers pick a target audience demographic, but they also will target the audience at specific time to air their commercials. By analyzing an Audi and Bud Light commercial, one can see that Craig arguments are true to an extent but it appears that commercials have gone from an idealized world to a more realistic and relatable stance. for are still [true, however it seems that commercials may have altered to appear more realistic.] [relevant to an extent. This is to say, it appears that advertisers may have altered their commercial tactics. ]
Kilbourne, Jean. “‘Two Ways a Woman Can Get Hurt’: Advertising and Violence.” From Inquiry to Academic Writing: A Text and Reader. 2nd ed. Eds. Stuart Green and April Lidinsky. Boston: Bedford/ St. Martin’s, 2012. 459-480. Print.
The documentary Killing Us Softly 4 discusses and examines the role of women in advertisements and the effects of the ads throughout history. The film begins by inspecting a variety of old ads. The speaker, Jean Kilbourne, then discusses and dissects each ad describing the messages of the advertisements and the subliminal meanings they evoke. The commercials from the past and now differ in some respects but they still suggest the same messages. These messages include but are not limited to the following: women are sexual objects, physical appearance is everything, and women are naturally inferior then men. Kilbourne discusses that because individuals are surrounded by media and advertisements everywhere they go, that these messages become real attitudes and mindsets in men and women. Women believe they must achieve a level of beauty similar to models they see in magazines and television commercials. On the other hand, men expect real women to have the same characteristics and look as beautiful as the women pictured in ads. However, even though women may diet and exercise, the reality...
The world is becoming more aware of the gender hierarchy occurring in our society. Men are consistently leaders and placed in positions of power while women are seen as inferior. Jean Kilbourne, author of “Two ways a Woman Can Get Hurt”, investigates this ideology as she looks throughout media and advertisements and highlights their sexually explicit commercials that degrade woman. In comparison, Allan G. Johnson, writer of Why Do We Make So Much of Gender?, discusses how the world’s view of gender has changed over time and how it has affected the world. Kilbourne and Johnson outline the presence of a gender hierarchy but do not accurately interpret why it happens. The underlying presence driving patriarchy is hidden deep in men’s resistance
Common sense seems to dictate that commercials just advertise products. But in reality, advertising is a multi-headed beast that targets specific genders, races, ages, etc. In “Men’s Men & Women’s Women”, author Steve Craig focuses on one head of the beast: gender. Craig suggests that, “Advertisers . . . portray different images to men and women in order to exploit the different deep seated motivations and anxieties connected to gender identity.” In other words, advertisers manipulate consumers’ fantasies to sell their product. In this essay, I will be analyzing four different commercials that focuses on appealing to specific genders.
First, Kilbourne’s research should be praised tremendously for bringing to light the unhealthy impression of true beauty in today’s culture. Kilbourne challenges the audience to reconsider their viewpoints on advertising that is sublime with sexual language. The evolution of advertising and product placement has drastically changed the real meaning of being a woman. According to the movie, every American is exposed to hundreds and thousands of advertisements each day. Furthermore, the picture of an “ideal women” in magazines, commercials, and billboards are a product of numerous computer retouching and cosmetics. Media creates a false and unrealistic sense of how women should be viewing themselves. Instead of being praised for their femininity and prowess, women are turned into objects. This can be detrimental to a society filled with girls that are brainwashed to strive to achieve this unrealistic look of beauty.
Jean Kilbourne’s “Two Way a Woman Can Get Hurt: Advertising and Violence” is a section of a book titled: “Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of Advertising” that was originally published in 1999. It is about the images of women that advertisements illustrate. The central claim or thesis of the document is that: “advertising helps to create a climate in which certain attitudes and values flourish and it plays a role in shaping people’s ideas” (paraphrase). The author wants people by all genders and young children to acknowledge a right attitude towards what is shown in the advertisements so that the standards of behavior will not be influenced. As a result, it enables the negative contribution from the advertisements to be limited or eliminated.
In the essay “Beauty (Re)discovers the Male Body,” author and philosopher Susan Bordo discusses the history and current state of male representation in advertisements. While using her feminist background, Bordo compares and contrasts the aspects of how men and women are portrayed in the public eye. She claims that there has been a paradigm shift the media with the theory that not just women are being objectified in the public eye, but also men too. Since the mid-1970s, with the introduction of Calvin Klein commercials, men have started to become more dehumanized and regarded as sex symbols. In a similar fashion to how Bordo describes gender, race plays a similar role in the media. People of all different ethnicities and cultures are being categorized into an oversimplified and usually unfair image by the media over basic characteristics.
Gender stereotypes and biasses exist in media. In most situations, women are associated with more negative stereotypes and their portrayals can “undermine their presence by being “hyper-attractive” or “hyper-sexual” and/or passive” (Smith, 2008). In The Wolf of Wall Street women are objectified. They are treated
4) Kilbourne, Jean. Killing Us Softly 3: Advertising’s Image of Women. Dir. Sut Jhally. DVD. Media Education Foundation, 2000.
An article by Christina N Baker, Images of Women’s Sexuality in Advertisements: A content Analysis of Black And White Oriented Women’s and Men’s Magazine emphasizes on how women’s are portrayed in media such as advertisements and Magazine. The author analyzes how media has a huge impact in our society today; as a result, it has an influence on race and gender role between men and women.
Curry and Clarke’s article believe in a strategy called “visual literacy” which develops women and men’s roles in advertisements (1983: 365). Advertisements are considered a part of mass media and communications, which influence an audience and impact society as a whole. Audiences quickly begin to rely on messages sent through advertisements and can create ideologies of women and men. These messages not only are extremely persuasive, but they additionally are effective in product consumption in the media (Curry and Clarke 1983: