In Singapore, event management is a large sector and it is growing rapidly along with Singapore’s position as a global business city. Singapore is known to be a country with excellence meeting and convention spots and a preferred destination for Meetings, Incentives, Conventions, Exhibitions (MICE) and other events. As Singapore is strategically located at the crossroads of multiple air and sea routes, it is able to provide convenience for people travelling to Singapore, with many direct flights from other countries. Singapore has grows to become an international large-scale events destination over the years. With the government’s vision of expanding Singapore’s sports, arts and entertainment sectors, infrastructures were developed such as …show more content…
In 2013, Singapore managed to host 3.5 million business visitors, it is an increase of 3% compared to 2012 (STB, 2015). With many large-scale events and world congresses that were held in Singapore for the first time, there were a large increase in the number of delegates and attendee that flew to Singapore. Meanwhile, existing events also experiences an increase in attendances. In order to improve the event industry and aid event organisers in Singapore, Singapore Exhibition & Convention Bureau (SECB) introduces programmes and incentives, one such programmes is the Singapore MICE Advantage Programme (SMAP). With the collaboration of Changi Airport Group, Singapore Airlines Limited and SECB, event organisers can anticipate smoother event planning and operations at a lower cost. Delegates can also enjoy exclusive airlines and airport …show more content…
It makes it easier and more convenient for clients when they hires CNS for services as CNS provides all services that they needed and they need not find another company. CNS will always keep in mind the importance of branding and protecting our clients’ image. CNS also charges those clients that they have work with for a long time a discount rate of 5 to 10%. CNS does these in order to build a good relationship with their clients and retain them. However the weakness of CNS is that it is unable to innovate and continue growing due to the company currently operating at full capacity. In order to continue growing, CNS have to send their staff for training or to improve their innovation. CNS also need to hire new and capable stuff and trained them to be industry players. By increasing manpower in CNS and training them to be capable industry players, CNS is able to get to the next level in the event management industry and target more large clients from different sector in Singapore. With CNS many years of experiences in the event management sector in Singapore, it have the experiences and knowledge and thus it will be easier for them to obtain another large client’s project. However, due to many renowned foreign event management company opening a branch in Singapore, CNS may lost to them during biding of
As you can see from the points above it is vital to give good customer
From 2001 2002 there was a 23% increase in the construction of sports stadiums and arenas with costs of those facilities upwards of $7.8 billion. The growing global sport industry requires that sport facility and event management keep current of new and proven management techniques. Sport Facility Management: Organizing Events and Mitigating Risks by Ammon, Jr., Southall, and Blair, provides readers with a basic introduction to elements of facility management for the full range of sporting and entertainment events. There is a high demand for individuals who are educated and trained in facility management, event organization, and risk management and since the September 11 attacks there has been a great emphasis placed on facility and risk management. Each chapter provides theoretical foundations and practical applications for each critical phase of facility management. The authors provided photographs, case studies, and industry examples to assist the reader in gaining an overall basic, picture of the sporting event and entertainment industry today. The book provides in-depth discussions about positive advances that have made the entire experience easier and more comfortable for fans; and about the negative economic and cultural consequences for sport events after September 11 2001.
Event planning process is a process that the event planners should follow in order to make the event run smoothly and help to avoid problems that could be occurred in the event. According to Shone and Parry, there are 5 main components of the event planning process, which are objective and getting started, planning (draft outline plan), organizing and preparing the event, implementing and divestment/legacy.
The hotel industry performs within a saturated market, driven by customer loyalty and competitive pricing to stand-out. This competitive nature makes it extremely important to capitalise on strengths while improving on
The members have been generating client bases in their own related businesses since 1999, previously, the members enjoyed mild success in their own businesses, and have been limited only by capital and available time.
Singapore Airlines (SIA) was created in 1972 and was fully state owned. The company expanded rapidly, and with a strategy of concentrating on customer needs by providing exceptional in-flight service, the airline quickly became a noteworthy competitor in the market. During its formative period in the 1970s, SIA developed all the hallmarks that made it one of the most successful and consistently profitable airlines in the world. Through a constant investment in personnel skills and other sources, the company has achieved a sustainable competitive advantage, as well as a reputation for classy elegance.
Janus Corporate Solutions. (2011) Introduction to Singapore’s economy. Guide me Singapore. Retrieved April 4, 2011 from http://www.guidemesingapore.com/relocation/introduction/singapores-economy
So, furthermore, it is quite easy to enter and exit the market however, brand loyalty can influence how well your event planning does in the industry. Thus, consumers tend to look at the level of knowledge, expertise, and experience many event planning businesses entails in order to differentiate one from other competitors. Therefore, you tend to see that many consumers generally base their decisions and choices on if they have utilized the services previously, does the company have a great reputation, is the company known for exceptional services and events, and does other consumers speak highly about the business. All these factors contribute to how well a company excels over its competitors in the market. Moreover, these attributes and qualities brings forth and bridge brand loyalty among its consumers and potential consumers looking for quality services and companies within the event planning business and causes many event planning businesses to stand out and reign supreme over others. All the more making it harder for other incoming event planning business to excel due to others in the industry have the upper hand when it comes to knowledge and expertise according to many
Tourism is an industry, with air transport becoming an indispensable factor. One major growing trend in airline industry is market globalization. People travel to other countries for both business and leisure purposes, leading to 7% increment in air travel per year. As a market is globalized, those involved will evolve into global customers who go in search of suppliers running on global base. This leads to a growth in business travel due to the global involvement of companies in terms of investments, production chain, supply and customers. Thus, the participation of air transport in facilitating the world trade is prodigious. Aviation implements another economic benefit of the air transport by providing consumer welfare to individuals while considering the environmental brunt such as the air quality, congestion and noise in the proximity of airports. Air transport being highly demanding has doubled the passenger numbers since the 1980s and over the last decade, it has increased by 45%. The huge growth and development of the aviation field has benefitted in heaps regarding
The Singapore Airlines needs to thoroughly understand the plans being pursued by the British Airways, Cathay Pacific, and Virign Atlantic in improving the comfort and quality of service it provides to its customers. The Singapore Airlines needs to continue differentiate itself by examining the strengths/weaknesses, and key points of these and other competitive airlines.
From business conferences to weddings, there are events going on all around us, and where there are events there are event planners constructing it, putting it all together, while making everything run effectively. Event planning is always unpredictable and you need to be always ready for any problematic situation that may occur. When starting out there is a great chance that problems will occur that one will not prepared to face, but this is all a part of the improvement process. These situations should be looked at as a learning experience and should give you some ideas of how to improve one’s event planning skills and one’s own business. Because of all the hospitality, craziness, and personal gratification, I have chosen to become an event planner.
Compared to the last Expo in Shanghai, China which was bigger and had more visitors, it does not seem like a extraordinary and more ambitious event, however it will surely exceed the plans of Milan, Italy as their effects are of much lower quality than Dubai’s are estimated to be,
In order to get a comprehensive analysis on SIA's financial statement analysis , we compared SIA's 5 financial year ending(FYE) results with the industry's average and 2 of its main competitors Cathay Pacific Airways and Qantas Airways . Cathay has been trailing closely to SIA in terms of first class cabin service and profitability for years. Qantas has long been dominating the highly profitable Kangaroo route and is ranked 5th in the world by Skytrax's survey . Please refer to appendix for the actual figures for every analysis below.
Ziakas, V & Costa, C 2011, ‘The Use of an Event Portfolio in Regional Community and Tourism Development’, Creating Synergy between Sport and Cultural Events, vol. 16, no. 2, pp. 149-175.
Of course the impact depends on the goals, but most of the companies want events to be more than just an advertisement for their brand. If done well, events have the power for creating a powerful and lasting impression of all that the company can deliver. By allowing the people to get experience and interact with the company, product or service while participating in an event, you will be connected to potential buyers.