Evaluation of an Advertisement

Evaluation of an Advertisement

Advertising is to persuade people to buy their product or in this case

encouraging people to send money to help its charity. However to

persuade people isn't that easy, you have to use the correct wording,

and things such as power of three, alliteration in order to persuade

that customer/person. In this advertisement many of these things are

used. They really make you want to send a donation. They make you feel

really sorry for those children in Africa, Kenya and Uganda.

In the 1st paragraph they use of three "poverty, hunger and

malnutrition" these three words a summary of what is East Africa. "You

might think nothing will change", this is short sentence suggesting

that we are hopeless but right after that they us short snappy

sentences such as "But it can. And it does" that really persuades us

to supports its cause because if they say that we can help, everyone

will want to. In the 2nd paragraph, they really want to tell us that

Africa needs help. They really make the situation look atrocious. "Any

produce that is surplus to the needs to the family-milk, meat,

vegetables etc - is sold for cash. Even the animal waste has several

uses." When you read this, it makes you want to really help them

because they inform you that they have nothing. They have to use

animal waste for thing such as " converting it to cooking fuel; to

enrich the soil and used in the production of pesticides" while we

just flush it down the toilet, as it is nothing to us. In paragraph 3,

there is more information. They quote "there are no state benefits or

National Health Service and schooling is seldom free so if you have no

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... and a fundamental change in your perspective on life

itself". Thirdly they use very emotive language. "In what we call the

'developed world' we have so much choice set out before us in an ever

growing supermarket of goods ranging from food to computers, that we

hardly imagine what it is like to have no choice". Sentence like this

that makes you want to help them, andgive them better lives that they

deserve. And finally they really encourage us, reassuring us that we

can make a difference. Using the rhetorical question. "What difference

can I make?" And a sentence like "That's how we can all feel, but it

takes just one person to believe that something can be done to bring a

change to a suffering world.

Personally I think that this is a well written advertisement because

it made me want to help those people in Africa.