Evaluation Of A Return On Investment

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For a company to sustain financial health it should incorporate payback method, net present value, and internal rate of return. This is a responsible means to provide those invested in the company the means to understand the company’s overall financial health. Furthermore, these tools and methods can provide the internal and external forces that are influencing the company’s overall financial health.
Evaluation of a Return on Investment (ROI)
ROI evaluates and compares the different investments delivered and invested by the company (Aacker, 2001). Calculating the ROI, is dividing the benefit (return) of an investment by the cost of the investment. Percentage or a ratio is the result of this calculation (Investopedia, 2014). In addition, there are step-by step calculations that senior executives will use to calculate ROI for a company these procedures as defined by (Berman and Knight, 2008).
ROI means the return on investments. The first step is to provide information on whether the project is worth pursuing or discontinuing a project. Through the payback method, accomplishes this first step. The payback method is the length of time required to recover the cost of an investment (Berman and Knight, 2008). This method provides senior executives with the knowledge to undertake a venture or not.
For instance, if the venture has longer payback periods the investment is not desirable. Berman and Knight (2008) further noted an issue with this method, first it does not measure profitability, and second this method ignores the time value of money. For instance, if the concept of “time value of money” not taken into consideration other possible other business opportunities may not be seen. This is why the second step is imperative. This s...

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...health of a company. For example, gross profit and net profit ratios tell how well the company is managing its expenses (Berman and Knight, 2008). Return on equity (ROE) explains how well the company is using its own assets/equity to generate returns (Berman and Knight, 2008). Additionally, return on investment tells whether the company is generating enough profits for its shareholders (Berman and Knight, 2008). Again, a higher ratio or value is desirable. A higher value means that the company is doing well and it is good at generating profits, revenues, and cash flows.
Conclusion
For a company to sustain financial health it should incorporate all aforementioned tools and methods. Bottom-line it is imperative for those invested to understand that a company is not investing carelessly. Moreover, there is an ethical and moral influencing to maintain financial health.

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