Essay On Zara

783 Words2 Pages

Organizational structure is defined as the formal configuration in regard to responsibilities, the allocation of tasks, and authority within the organization between individuals and groups (Galbraith, 1987; Greenberg, 2011). An organization’s structure allows it to accomplish its functions by linking its departments. These departments can be characterized by aspects such as marketing, sales, advertising and manufacturing. These jobs are grouped and there are many distinctions between the jobs people perform (Nelson & Quick, 2011). Both the strategy of the firm and the situations of subunits and individuals within the firm are affected by the organizational structure, and failure to recognize the importance of the organizational structure of a firm would be detrimental to the firm’s performance (Amir-Atefi, DeCanio & Dibble, 2000).
Zara, founded in 1975 by Amancio Ortega, is the flagship chain group of the Inditex group and is one of the world’s most successful fashion retailers with 2000 stores found in 77 countries. The organizational structure chosen by Ortega is a flat structure which has few levels of middle management between executives and employees. Ortega rejected stringent organisational structures in favour of a more flexible approach which flourishes within the highly integrated, fast and efficient form of communication between its global network of outlets and central hub of operations in Spain. This reduces supervision and gives the staff at Zara more involvement in the decision making process, making them more productive. This structure is typically used in smaller organizations but has proved to be successful for Zara.
The flat structure encourages staff involvement using a decentralized decision-making process. ...

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...s decentralization techniques, we will further examine the chain of command implemented in this organization. Chain of command is the involvement an organization has with the flow of information and authority with the same organization. As a principle, chain of command is the manner in how information and authority should progress in a hierarchal style, without overlooking an intermediate level. The chain of command style in Zara differs from other organizations, as its product and store managers have been placed in the same work environment. To avoid interdepartmental miscommunication, Zara’s stores and factory are closely interconnected across the commercial desk. Vertical integration does not encourage coordination within Zara, but it is the design of the organizational and human interface that provides the integration which the report will now go on to examine.

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