Essay On Travel And Tourism

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Background
The travel and tourism industry is one of the leading growing sectors in UK and across the globe. The development of this industry is closely interconnected to the broader technological and socio-economic changes, which is evolving continuously, and are consistently reforming the nature of supply and demands in the travel and tourism industry. Tourism has attracted a significant number of attentions during the last decade, with studies being conducted on a diverse and broad range of topics, which includes marketing and advertising tourism in various cities across the globe (Pearce, 2001, 926). Distribution is one of the most crucial factors of hospitality, travel and tourism sectors’ ability to acquire higher market share, achieve greater levels of profitable revenue, and to perform at an acceptable level in terms of financial returns.
Majority of the research, specifically to the field of marketing, has been related to the components if promoting a place and selling the city (Levy & Matos 2002, 241; Law, 2002, 5). With a brief background made to the role played by distribution channels in the marketing mix of tourism and travel, little or no research on distribution issues have been conducted. New tourism environment is facing a rapidly changing environment and needs a continuous research. In the travel and tourism industries, distribution is particularly important because these industries deal in services which are intangible, very perishable and because these industries operate globally. A more comprehensive approach to the tourism industry is needed; one that focuses on the perspective of all channel members, not only the suppliers and intermediaries. With the evolution of technology, the relationship between the c...

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...estination. Furthermore, this can enhance consumers’ experience as it improves the connection between education and entertainment, by offering entertaining and interactive scenarios that are capable of educational experience and engaging tourism (Pantano & Servidio, 2009, 1216). In addition, the visitors of websites are exposed to a number of collective stimuli together; as a result this procedure enhanced the memorisation process of users. The technology also helped the marketers in tracking the movement of users in the virtual environments, which may be managed and collected in order to examine the preferences and behaviour of tourists displayed during the virtual tour of the place (Pantano & Servidio, 2009, 1216). Afterwards, the marketers can use this data and information for improving the virtual environments and for integrating customised advertising messages.

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