Essay On Photo Editing

1602 Words4 Pages
bulb-icon

Recommended: Women advertisements and body image

The Effect of Photo Editing on Women- Through the Usage of Facebook The media is comprised of false depictions. Constructing thin, flawless and unblemished representatives in order to promote business is one of the most widely used tactics different industries have become practicing. The large variety of photo-editing applications available has enabled businesses to recreate their models to such an extent that these models appear so perfect they cannot even be considered physically human. In an interview with Tim Lynch, a professional photographer and retoucher of 26 years, he estimates that 99.9% of all photographs are retouched in advertisements today. Although consumers are becoming more aware of this practice, allowing them to assume the majority of images they see have been altered, there are still many unaware—many of which being adolescents. With the explosive amount of popularity social media has gained among adolescents, this type of media has become one of the most valuable platforms businesses have begun generating money on through advertisement. However, the constant exposure of these edited advertisements has developed major issues. In this paper I will discuss the faults associated with photo-editing and argue that it is one of the main causes of body image dissatisfaction present among young women. In addition I will discuss why social media networks, specifically Facebook, should either change their policy and refuse to promote any edited advertisements on their networks or simply reject the advertisements that don’t clearly state to the public that they have been edited. Advertisements through social media that are targeted toward adolescents, specifically young women, all hold one reoccurring theme—these immacul... ... middle of paper ... ...ceptable. Additionally they need to start informing their readers on the where’s, why’s and how’s of these policies.” This exact thing was done in France and the UK back in 2009, where a rally occurred by legislators to require photos that have been digitally retouched to have a label saying so. “The label should read, ‘Retouched photograph aimed at changing a person’s physical appearance”, explained Valerie Boyer, a member of the French Parliament. She went on to say “These photos can lead people to believe in a reality that does not actually exist and have a detrimental effect on adolescents. It’s not a question about public health, but also a way of protecting the consumer.” (Willingham, 2012). When Beck is asked whether she believes this is a good idea she responds by saying “we should put warnings and notifications on photo that has been retouched, absolutely.”

Show More
Related

  • Jean Killbourne Two Ways A Woman Can Get Hurt Summary

    875 Words  | 2 Pages

    This thought has been held on for far too long. In a consumer-driven society, advertisements invade the minds of every person who owns any piece of technology that can connect to the internet. Killbourne observes that “sex in advertising is pornographic because it dehumanizes and objectifies people, especially women,” (271). Advertising takes the societal ideology of women and stereotypes most kids grow up learning and play on the nerves of everyone trying to evoke a reaction out of potential customers, one that results in them buying products.

    Read More

  • Jean Kilbourne Sexism Essay

    1024 Words  | 3 Pages

    Advertising has become a means of gender socialization because it is a way for people to learn the “gender map” that lays out the expectations for men and women based on their sex.

    Read More

  • Persuasive Essay On Body Image

    1071 Words  | 3 Pages

    ...ese images but it is awareness that society should be promoting. In 2009 in Europe, French Parliament member Valerie Boyer suggested that all published images that are digitally enhanced - including advertisements - come with a warning label that reads, “Retouched photograph aimed at changing a person’s physical appearance.” If they fail to do so they will be fined up to 50 percent of the cost of the publicity campaign in question. America should be creating a proactive movement that will bring teens and adults in society up to par on what is going and informing them of how they can change how they view their images. Like cigarettes, advertisements with false images should be given a warning label. Essentially, these industries should be creating an encouraging message to their viewers to provide a healthier outlook about size, beauty, and weight.

    Read More

  • Analysis of Eating Disorders

    2686 Words  | 6 Pages

    The rising frequency of teen Internet and social media use, in particular Facebook, has cause parents to lose sight of these websites harmful attributes that lead to eating disorders and extreme dieting. Michele Foster, author of “Internet Marketing Through Facebook: Influencing Body Image in Teens and Young Adults”, published October 2008 in Self Help Magazine, argues Facebook has become the leading social network for teens and young adults aging 17 to 25 years of age, and is also the age range that has significant increases in Anorexia and Bulimia Nervosa in women. Foster accomplishes her purpose, which is to draw the parents of teen’s attention to the loosely regulated advertisements on Facebook and Facebook’s reluctance to ban negative body image ads. Foster creates a logos appeal by using examples and persona, pathos appeal by using diction, and ethos appeal by using examples and persona.

    Read More

  • What We Are To Consumers By James Twitchell Summary

    1051 Words  | 3 Pages

    American’s and people in general are an audience targeted for various commodities, advertising being a major contributor. The world of advertising has become a multiplex science, as mentioned in “What We Are to advertisers,” Twitchell divides consumers into 8 categories and Craig, in “Men’s Men and Women’s Women,” concludes there are specific times of day for advertisements to be displayed to reach specific audiences. “Mass production means mass marketing, and mass marketing means the creation of mass stereotypes,” claims Twitchell. These stereotypes of men, women, and humans in general are how advertiser’s reach their targeted audiences.

    Read More

  • The Effects of Media on the Body-Image of Preadolescent Girls

    1991 Words  | 4 Pages

    Advertisers use women that are abnormally thin, and even airbrush them to make them appear thinner. These advertisers promote a body image that is completely unrealistic and impossible to achieve (Dohnt & Tiggemann, 2006b). It has been instilled in these advertisers’ minds that a thinner model will sell more (Hargreaves & Tiggemann, 2003). Media has a direc...

    Read More

  • Female Body Image and the Mass Media

    947 Words  | 2 Pages

    In conclusion it is possible to see how the media promotes a physical and psychological disease among women through the usage of unrealistic body images as it urges them to change their bodies, buy “enhancing” products, and redefine their opinions. Such statements may appear to be ridiculous, but for young women who are seeking to perfect their body according to how the media portrays “good looks” it is the basis for corruption. Confidence, contentment and healthy living are the keys to a perfect and unique body image and no amount of money can advertise or sell as genuine a treatment as this.

    Read More

  • Media is Pushing Young Girls to Grow Up Too Fast

    559 Words  | 2 Pages

    Our media continues to flood the marketplace with advertisements portraying our young teens much older than their age. Woman’s body images have been the focus of advertising for generations. However, now the focus is more directed to the younger teenage girls instead of woman. Young girls are often displayed provocatively while eating messy triple decker hamburgers, or sipping a diet sodas on an oversized motorcycles. As a result, young teens are dressing older than their age, trying to compete with this ideal media image. By allowing younger girls and teens to be portrayed as grown woman in advertisements, our teens are losing their young innocence. With society’s increasing tolerance, this epidemic will continue to exploit our young daughters, sisters and friends. Young teens feel an enormous amount of pressure to obtain the ‘ideal’ perfect body. Trying to emulate the advertisements seen in the media and magazines. As a result, more girls and woman are developing eating disorders. Media can no longer dictate how our young teenage girls should look.

    Read More

  • Reasons Why Women Develop a Negative Body Image

    1161 Words  | 3 Pages

    In modern society there is more and more digital editing without the knowledge of consumers. Currently there are various reasons for why women develop negative body image, low-self-esteem and eating disorders. According to Naomi Wolf in her novel “Beauty Myth”, one of the many reasons women obtain concerns with their bodies is due to the universal images of young female bodies presented through advertisements in fashion magazines. Advertisements in magazines are altering and shaping the desires of men and women. Magazines sell viewers images of beautiful, skinny, flawless confident young women. When people are constantly antagonized with the magazine industry’s ideal of “perfect beauty” the viewer’s then, subconsciously believe these images to be true and begin to form biases about what they themselves should look like and what other people must also look like. People who view magazines get mislead by advertisers because they are unaware that all the images displayed are digitally altered through Photoshop and airbrushing. Today’s magazines are formed completely on false ideals of flawless beauty and unattainable body images, to prevent women and men from falling victim to the magazine’s deceitful images we as a society need to become aware and educate ourselves.

    Read More

  • An Analysis Of Calvin Klein's Advertising In American Culture

    1398 Words  | 3 Pages

    Advertising in American culture has taken on the very interesting character of representing our culture as a whole. Take this Calvin Klein ad for example. It shows the sexualization of not only the Calvin Klein clothing, but the female gender overall. It displays the socially constructed body, or the ideal body for women and girls in America. Using celebrities in the upper class to sell clothing, this advertisement makes owning a product an indication of your class in the American class system. In addition to this, feminism, and how that impacts potential consumer’s perception of the product, is also implicated. Advertisements are powerful things that can convey specific messages without using words or printed text, and can be conveyed in the split-second that it takes to see the image. In this way, the public underestimates how much they are influenced by what they see on television, in magazines, or online.

    Read More

  • The Effect of Advertising on Women's Body Image

    1387 Words  | 3 Pages

    To sum up, it is often said that advertising is shaping women gender identity, and some have been argued that the statement is true, because of the higher amount of sexual references of women that advertisement show and the damages that occur on women’s personality and the public negative opinions of those women. As well, the negative effects that those kinds of advertisements cause to young generations and make them feel like they should simulate such things and are proud of what they are doing because famous actors are posting their pictures that way. Others deem this case as a personal freedom and absolutely unrelated to shaping women gender identity. On the contrast, they believe that, those sorts of advertisements are seriously teaching women how to stay healthy and be attractive, so they might have self-satisfaction after all.

    Read More

  • A Woman's Place

    1503 Words  | 4 Pages

    Sanders, Erica Lauren. “The Influence of Media Marketing on Adolescent Girls.” Undergraduate Research Journal for the Human Sciences. 2. (2002-2013): n. page. Web. 30 Nov. 2013

    Read More

  • The Power of Advertising on Teens

    1394 Words  | 3 Pages

    Teens are an easy reach for advertisers. “Teens are jaded, bombarded by tons of advertising messages”(Winsor 1). There are advertisements at movie theaters, on television, and in teen magazines. Advertisers also reach teens through social media such as the internet and websites. Teens are constantly on Facebook and YouTube, whi...

    Read More

  • Advertising: The Influence Of Advertising

    1451 Words  | 3 Pages

    As teenagers are in the stage of exploring their identities, advertisements attribute to developing intellectual, philosophical, and creative abilities. Chiefly, advertisements provide a source of learning and conditioning that generates concepts of importance to the demographic generation. According to Raising Children Network, Teenagers can also pick up important health promotion messages from the media (Powell, 2015). Particularly, this includes support and resources that impact positive wellbeing. In that case, teenagers have the ability to make more positive, informed choices especially relating to life style and politics. Moreover, advertisements on television and the internet provide social benefits that reverse the common materialistic tides. The American Academy of Pediatrics explains the expansion of one 's online connections through shared interests to include others from more diverse backgrounds (such communication is an important step for all adolescents and affords the opportunity for respect, tolerance, and increased discourse about personal and global issues) (Schurgin O 'Keeffe, Clarke-Pearson, 2011). In other words, the implementation of revealing advertisements on social media plays a crucial role in allowing teenagers the opportunity to engage in benevolent acts and mitigate the negative effects. In addition, advertisements

    Read More

  • Impact of Cosmetic Advertisements on Women

    1059 Words  | 3 Pages

    The Shape of America As marketing strategies have evolved, they have enhanced the ability of advertisers to communicate to the "masses" more effectively than ever before. This ability has allowed advertisers to not only reach more markets, but to be more influential in the decision making process of the audience. American society, especially young women, is being influenced more by advertisers now than in previous generations. It is not by accident that teenagers and young adults are targeted by advertisers, especially since their purchasing power as a group exceeds that of any other consumer group. Not only have advertisers learned to identify specific products that appeal to men and women, but they have also found that the "want" of the consumer can be turned into a "need" for the advertised product.

    Read More

More about Essay On Photo Editing

Open Document