Pest Analysis Paper

PEST analysis for the increase the business, have a four analyses that is Politic, Economy, Social, and Technology.

Now the country is getting advanced with the internet connection so many people are using the internet for the sale and purchase of goods online only. E-commerce is a process of purchase and sale made through electronic means. The processes involved such as advertising, ordering, delivery, payment and after-sales services for goods and services ( according Lee Foong Yeaw, 1998). With the existence of e-commerce internet for selling goods online. After the advent of e-commerce e-tailing around about it that individuals who sell goods online. E-commerce is the buying and selling process is made through electronic means. Through

reduce transaction and search costs, it reduces the distance between buyers and sellers, allowing businesses to target very small niches, develop profiles of individual customers, and basically provides a way of marketing one-to-one basis. For example if we run an online business with clients who are from America we have to convert our objects price in American currency of the U.S. dollar.

Taxation

Each item for out of the country will be taxable as also of goods outside the State to enter the country will also be taxable. For deliveries outside of our country will be taxed goods by the government. For example if we are exporting our goods out of our country will be taxable according to the type of goods to be exported. In addition, the tax will be imposed before the goods cross borders.

Shipping

present various technologies introduced in the present day business applications eg placed mobile smartphones now they just need to visit the vendors in their mobile smartphones only do they have to open the laptop to find the vendor website. In addition, the technology is now becoming more sophisticated all the information is located at the tip of their finger just need to click the website. with the advent of technology now after we buy things we can also make payment online only by using the smartphones.

Conclusion

PEST analysis is very important in e-commerce because with four of this analysis of the political, economic, social and technology can expand the e-commerce. other than that, trading e-commerce has enormous opportunities in the enterprise or business in Malaysia. Besides that introduce new techniques and styles in the transaction. Thus traders should prepare and formulate policies and strategies for entering new markets with