PERSONAL SELLING
Personal selling involves the human interaction rather than other forms of communication in selling process. It incorporates the direct, face to face contact and communication in between persons or perspectives buyers and sellers. The basic underlying ability of developing personal selling skill is to identify, understand and respond the need and0 emotional communication of the customer in the selling situation. For e.g. if the customer is confused with what to buy, then the particular sales person can assist them to choose the right product explaining them about the features of the products and services that generates the value to the amount of money they spend.
Overview of the research findings: Analytical approach
Personal Selling
When we look into the basic responses given by the customers of FLPL satisfaction level of customers are a bit higher but still we cannot ignore that fact that the other half of the customer are still dissatisfied when it comes about the personal selling experience of FLPL. The report does not exclude the relationship selling and pers...
People make purchases on the basis of emotion rather than logic. I believe out of my experience that people decide to buy something not because it serves them a purpose but because it feels right to them. After this first stage of buying I know for sure that people start to think of logic to justify their decision to themselves. So it becomes extremely important for a salesperson to make an emotional connection between their prospects and themselves. I make sure that every time I have a prospect I will make a personal connection with that particular prospect. The whole idea behind it is used to generate an interest that touches them internally. This way I made sure that my time is not wasted and I am able to sell more over a selling spree. Therefore, it becomes extremely important for you as a salesperson to close deals on the basis of the emotions rather than selling with logic.
Zig Ziglar wrote the best-selling novel Ziglar On Selling: The Ultimate Handbook for the Complete Sales Professional. In his book, Ziglar describes and lists the “tools” necessary for becoming an “effective sales professional” (Ziglar 1991, xi-343). It should also be noted that “All Bible references in this paper come from the” New “King James Version of the Bible, except where clearly noted by the student” (Skorupa 2010). Beginning with the introduction and leading up to the sixteenth chapter, Ziglar gives an in-depth discussion on the elements necessary for successful conversion of “prospects” to “sales” (Ziglar 1991, xi-343). For that reason, this paper will “summarize, analyze” (e.g., explain what was “learned”), and “evaluate” the material
In the captivating, mysterious, and perplexing novel Fifth Business by Robertson Davies, the role of women is not only a vital but a pivotal aspect throughout the life and psychological journey of Dunstan Ramsay. Robertson Davies is famous for under-developing female characters in general; not fully creating female characters the audience can entirely understand, discover and engage, at least not to the same degree with which he develops male characters. Although the portrayal of female characters is limited, their true purpose may be much more significant than it initially appears:
This article, which was published in The New York Times on Sunday, November 12, discusses the American Medical Association’s recent plans to pull out of a deal that it had originally signed with the Sunbeam, Corp. and has signed a new deal to sell its subscription and membership list to a database marketing firm.
Work and employment have been, and still are one of the prominent reasons why so many Asians continue to immigrate to the United States. As early as the Gold Rush in 1840s, when gold was discovered in the Sacramento Valley in California, which led many Chinese to come to the U.S. to find their fortune and return home rich, Asians (primarily Chinese then) had been coming to the United States. In addition to working in the gold mines, Chinese also worked as small merchants, domestics, farmers, grocers, and starting in 1865, as railroad workers on the famous Transcontinental Railroad project.
The market approach related to the exploration of Jeff Malott’s buying Smitty's Lil Haulers seems to be quite interesting. The market approach basically relates to the instance through which the business tends to witness and assess the marketability of its opportunities. In simpler words; the market approach tends to connect the business practically to the market. The business of Smitty's Lil Haulers basically reveals the importance of toy manufacturers and thus the basic target market of the business is related to children. However; the business also needs to focus over the spending capabilities of the parents in order to become able to purchase the toy wagon wheels.
Good communication and public speaking skills are required to sell products to individuals or groups of potential
A contract of sale of goods is that which contains various term or stipulation about the quality of goods, price and mode of its payment, delivery of goods and its time and place. This is also know as the condition of the contract. It can be also defined as a promise or statement of fact, which is an essential term of the contract.
As pointed out by Singh (2006), customer satisfaction is important because, “satisfaction influences repurchase intentions whereas dissatisfaction has been seen as a primary reason for customer defection or discontinuation of purchase”.
In today’s world, retailer’s needed to identify and quickly respond to trends and challenges. This article relates to how a retailer faces new challenges and trends. Retailers plan so many new things for the future to some how calculate customer’s behavioristic data. Information about customer’s buying activities, for example, most retailers attempt to determine information such as the time that most customers make purchases or the average amount of the purchases. Significant that knowledge can help buyers confirm they have enough amount of merchandise where and when customers wants to purchase it. They must develop strategies in response to use those changes.
It is also important to agree that this transaction in almost every tradable commodity and services, both genuine and counterfeit, supports the dealings shown in black market trade. According to Bahmani-Oskooee & Goswami (2005), the supporters of black market cite many reasons for its embracement. The fact that the trade involves transactions in almost every tradable commodity and services, both genuine and counterfeit, makes it very difficult to curb. This is explicitly demonstrated by the supporters of black market, who cite numerous reasons for its existence. Economic support, employment creation, money circulation, and many others have anchored this trade within various world economies.
Are Your Employees Cheating to Keep Up? Ed. Navran, Frank. Copyright ACC Communications Inc 1997
Trust is most important in the business. Satisfy the customer and build his trust. For it there should be very confidence in your dealing with customer. If you are not confident then you are not good dealer. And don’t tell the customer something wrong about the products so that if he shops from your company then your product will dissatisfy him and in future it did not come to again. Don’t keep anything hidden from the
The main topic for this Extended Essay is to analyze the effectiveness of company’s market strategy. A marketing strategy can be defined as a process that helps a business to optimize the opportunities in order to complete business objectives, which mainly gain profits. It includes all basic and long-term field activities of marketing that deal with the analyzing of initial strategy, evaluation of the strategy, and making of a new strategy if the initial strategy is found to be ineffective or even might cause loss. (Homburg, Kuester and Krohmer 2009) To make sure the effectiveness of marketing strategy, its crucial to establish the right marketing mix which cover all the element needed in marketing a product. (Clark, et al. 2009)
we would be tempted to believe that is a simple, linear relation between satisfaction and loyalty. According the research of (Jones & Sasser Jr., 1995) , relation satisfaction and loyalty is different according to time and circumstances. Unless they are totally satisfied, there is always a chance you will see your customers be lured away (Jones & Sasser Jr., 1995).